ARK Demonstrates Robust June Momentum as Snail Games Celebrates 10-Year Anniversary and Prepares for Aquatica DLC Launch

Rhea-AI Summary

Snail Games (NASDAQ:SNAL) reports exceptional performance for ARK: Survival Evolved during its 10-year anniversary celebration in June 2025. The game experienced a remarkable 3,022% increase in average daily sales during the Steam Publisher Sale, with concurrent players reaching 65,885. The company is preparing to launch the ARK: Aquatica DLC with strategic marketing initiatives, including advertising during the How to Train Your Dragon movie premiere and a music collaboration with Luminati Suns.

The ARK franchise continues to expand across platforms, with ARK: Ultimate Mobile Edition seeing a 27.4% increase in first-time downloads and 17.8% growth in DAU following the Genesis Part 1 expansion. Additionally, ARK: Survival Ascended achieved its highest Steam peak CCU and DAU in 2025 with the Ragnarok Ascended update, while the Lost Colony Expansion Pass became the #1 pre-order on PlayStation.

Positive

• 3,022% increase in average daily sales during Steam Publisher Sale
• Mobile version saw 27.4% increase in first-time downloads and 17.8% growth in DAU
• ARK: Survival Ascended achieved highest Steam peak CCU and DAU in 2025
• Lost Colony Expansion Pass reached #1 in PlayStation pre-orders
• Strategic marketing expansion through movie theater advertising and music collaborations

Negative

• None.

ARK: Survival Evolved sees over 3,000% sales lift in June

Snail leverages box office and music partnerships to promote ARK: Aquatica

CULVER CITY, Calif., June 24, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, celebrates the ARK franchise’s 10-year anniversary with strong June 2025 sales momentum across ARK: Survival Evolved (“ASE”) and it launches targeted marketing strategy to drive engagement for the upcoming ARK: Aquatica DLC.

Following the recent Snail Steam Publisher Sale, ARK: Survival Evolved saw a sharp resurgence in player engagement and sales, with over 3.8x total units sold and average daily sales increasing by 3,022% during Snail’s Steam Publisher Sale compared to prior months in 2025. Concurrent players peaked at 65,885, underscoring the franchise’s enduring global community engagement even a decade after its original debut. These results reflect not only the franchise’s lasting popularity and staying power, but also Snail Games’ ongoing commitment to sustaining player engagement through consistent content updates and releases.

Snail Games co-CEO Tony Tian commented: “As we celebrate 10 years of ARK and set the stage for ARK: Aquatica’s release, we are embracing the intersection of gaming and entertainment to reach new fans wherever they are and drive long-term value for the franchise. The success of ASE continues to serve as a foundation for future growth, and with a highly engaged community and strong performance benchmarks, we expect ARK: Aquatica to capitalize on this momentum upon release.”

As part of a larger marketing and media strategy, Snail Games broadcasted an ARK: Aquatica ad during the pre-show of How to Train Your Dragon live action remake, which opened to approximately $83.7 million at the domestic box office. This high-visibility media placement underscores Snail’s commitment to positioning ARK at the intersection of gaming and mainstream entertainment. Further reinforcing this vision, Snail also launched the official Steam page for “On My Way,” a standalone track created in collaboration with Luminati Suns for the ARK: Aquatica DLC. The song represents a continued push to expand the franchise into adjacent entertainment verticals and broaden audience engagement.

In parallel with its efforts on ARK: Survival Evolved and its upcoming ARK: Aquatica DLC, Snail continues to expand the ARK universe. On mobile devices, ARK: Ultimate Mobile Edition introduced the Genesis Part 1 expansion, driving up first time downloads by 27.4% and DAU by 17.8% during launch week when compared to the week prior. Meanwhile, ARK: Survival Ascended added Ragnarok Ascended, resulting in ARK Survival Ascended's highest Steam peak CCU and DAU in 2025. Lost Colony Expansion Pass, the first expansion map built exclusively for ARK: Survival Ascended and was also the number 1 pre-order on Playstation this weekend. These new and upcoming content launches further reinforce Snail’s commitment to ongoing franchise investment, platform-specific growth, and long-term player engagement across the ARK ecosystem.

About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.

Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "may," "predict," "continue," "estimate" and "potential," or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and include, but are not limited to, Snail’s commitment to positioning ARK at the intersection of gaming and mainstream entertainment and reaching new fans wherever they are located in order to drive long-term value for the Company’s intellectual property. You should carefully consider the risks and uncertainties described in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company's Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.

Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com

FAQ

What was the sales performance of ARK: Survival Evolved during Snail Games' June 2025 Steam sale?

During the Steam Publisher Sale, ARK: Survival Evolved experienced a 3,022% increase in average daily sales and achieved 3.8x total units sold compared to prior months in 2025.

How did ARK: Ultimate Mobile Edition perform after the Genesis Part 1 expansion launch?

The mobile version saw a 27.4% increase in first-time downloads and a 17.8% growth in Daily Active Users (DAU) during launch week compared to the previous week.

What marketing strategies is SNAL implementing for the ARK: Aquatica DLC launch?

Snail Games is implementing a cross-media strategy including advertising during the How to Train Your Dragon movie premiere and a music collaboration with Luminati Suns for the standalone track 'On My Way'.

What is the current player engagement for ARK: Survival Evolved in June 2025?

The game demonstrated strong player engagement with concurrent players peaking at 65,885 during the Steam Publisher Sale, showing robust community involvement even 10 years after its initial release.

How is SNAL expanding the ARK franchise across different platforms?

Snail Games is expanding through multiple platforms with ARK: Ultimate Mobile Edition, ARK: Survival Ascended's Ragnarok update, and the Lost Colony Expansion Pass which became the #1 PlayStation pre-order.