Welcome to our dedicated page for Sleep Number news (Ticker: SNBR), a resource for investors and traders seeking the latest updates and insights on Sleep Number stock.
Sleep Number Corporation (Nasdaq: SNBR) is a sleep wellness and wellness technology company in the upholstered household furniture manufacturing industry, known for its smart beds, mattresses, adjustable bases, bedding, pillows, and furniture. This news page aggregates company announcements, press releases, and other updates that reflect how Sleep Number is evolving its products, operations, and financial position.
Readers can expect product-focused news, including launches such as ComfortMode, which the company describes as its most comfortable mattress at a sub-$1,600 price point with firmness adjustability and temperature-balancing benefits that do not require an app or connectivity. Updates may also cover new adjustable bases and other additions to the company’s sleep solutions portfolio, particularly those aimed at reaching broader segments of the market and simplifying the product offering.
The news flow for Sleep Number also includes financial and strategic updates, such as quarterly earnings results, cost reduction efforts, and details of the company-wide turnaround strategy. Recent communications have discussed declines in net sales, net losses, significant operating expense reductions, and amendments to the company’s credit agreement designed to provide financial flexibility and support its turnaround plan.
Investors and followers of SNBR can also find leadership and governance news, including changes in executive roles such as chief financial officer transitions, board retirements, and participation in investor conferences. These items provide context on how the company is managing its capital structure, refining its strategy, and engaging with the investment community.
For anyone tracking developments in personalized sleep wellness, smart bed technology, and direct-to-consumer mattress retailing, this page offers a focused view of Sleep Number’s latest announcements. Regularly reviewing the SNBR news feed can help users understand how the company’s product initiatives, financial performance, and strategic actions are progressing over time.
Sleep Number (Nasdaq: SNBR) unveiled its largest product reset in nearly a decade with five new mattresses across three Collections: ComfortMode, ComfortNext and Climate. The simplified lineup reduces SKUs from 12 to 7 and launches March 23, 2026, online and in stores.
Key highlights include ComfortMode sales outpacing expectations 3.5x, new Tri‑Brid™ micro coil technology in ComfortNext, and Climate360® claiming up to 52.5 minutes more restful sleep.
Sleep Number (Nasdaq: SNBR) reported FY2025 net sales of $1.4 billion and adjusted EBITDA of $78 million, exiting the year with a pro‑forma adjusted EBITDA margin of ~9%. The company recorded a FY net loss of $132 million and Q4 net loss of $59 million, including a $47.9 million deferred tax valuation adjustment and a $9.6 million inventory obsolescence charge.
Management implemented $185 million annualized cost savings (plus a planned additional $50 million in 2026), launched the ComfortMode bed which is outselling plan by 3.5x, and expects topline recovery in H2 2026; leverage under the credit agreement was 4.1x EBITDAR versus a 4.5x covenant.
Sleep Number (Nasdaq: SNBR) will release fiscal fourth quarter and full year results for the period ended January 3, 2026, before market open on March 12, 2026.
Management will host its regular conference call at 8:30 a.m. EDT and a webcast will be available via the company investor relations site; replay accessible for ~60 days.
Sleep Number (Nasdaq: SNBR) launched a new campaign on February 17, 2026, promoting ComfortMode, its newest mattress priced at sub-$1,600. Created with Fallon, the 30-second spot emphasizes personalized comfort across life stages and will run on linear TV, online video, audio, YouTube and social.
The campaign shifts focus from specs to everyday moments and positions the brand toward a customer-centric sleep wellness strategy to boost engagement and ROI.
Sleep Number (Nasdaq: SNBR) named Travis Kelce as a strategic partner and investor, launching a three-year national advertising and content collaboration featuring Kelce in TV and digital campaigns. Kelce will buy common stock on the open market and receive compensatory restricted stock units that vest over three years, and will hold under 5% ownership. The partnership aims to attract younger consumers and builds on Sleep Number’s NFL relationship; the company cites that 83% of NFL players have a Sleep Number bed.
Sleep Number (Nasdaq: SNBR) launched ComfortMode, a new mattress positioned as its most comfortable model at a queen starting price of $1,599, available January 20, 2026 at SleepNumber.com and stores. ComfortMode offers firmness adjustability and temperature-balancing materials with no app or connectivity, a 3.5-inch top comfort layer within a 10-inch mattress, and a matching adjustable base starting at $1,399 that fits inside or on top of most bed frames. Both products include a remote, a 100-night trial, and are FSA/HSA eligible.
Sleep Number (Nasdaq: SNBR) announced that CEO Linda Findley and CFO Amy O'Keefe will participate in the 28th Annual ICR Conference in Orlando, January 12-14, 2026.
Linda Findley will join a Fireside Chat with Peter Keith of Piper Sandler at 8:00 AM ET on Tuesday, January 13, 2026. The session will be webcast on the ICR website and a replay will be available for approximately 60 days on Sleep Number's investor relations site at ir.sleepnumber.com. The company also noted executives will hold investor meetings during the event.
Sleep Number (Nasdaq: SNBR) granted an equity inducement award on December 15, 2025 to newly hired Executive Vice President and Chief Financial Officer Amy O’Keefe. The award consists of 69,742 restricted stock units that vest in three equal installments on each anniversary of the grant and are subject to continued employment and the award agreement terms.
The Board approved the inducement on November 28, 2025 under Nasdaq Rule 5635(c)(4), and the award was granted outside Sleep Number’s equity incentive plan.
Sleep Number (Nasdaq: SNBR) named Amy O’Keefe as Chief Financial Officer, effective December 8, 2025, with interim CFO Bob Ryder remaining to support a transition through December 12, 2025. O’Keefe brings over 30 years of financial and operational leadership across consumer, technology, and wellness companies.
The company reaffirmed full-year 2025 financial guidance including expectations for net sales, adjusted EBITDA, a year-end profitability exit rate, and compliance with revised loan covenants. Sleep Number released an updated investor presentation outlining a company-wide turnaround strategy, cost reductions, operational streamlining, and an amended and extended credit agreement intended to provide financial flexibility.
Sleep Number (Nasdaq: SNBR) was ranked #1 in the J.D. Power 2025 U.S. Mattress Satisfaction Study for mattresses purchased in-store and online, marking the fifth time the brand earned this distinction.
The company highlighted strengths in comfort, support, feature variety and adjustable personalization via SleepIQ and ClimateCool/Climate360 technology. Climate360 sleepers averaged 52.5 minutes more restful sleep per night with SmartTemp based on SleepIQ data. Sleep Number operates 611 stores and directs readers to jdpower.com/awards and sleepnumber.com for more information.