Sleep Number Corporation (Nasdaq: SNBR) is a sleep wellness and wellness technology company in the upholstered household furniture manufacturing industry, known for its smart beds, mattresses, adjustable bases, bedding, pillows, and furniture. This news page aggregates company announcements, press releases, and other updates that reflect how Sleep Number is evolving its products, operations, and financial position.
Readers can expect product-focused news, including launches such as ComfortMode, which the company describes as its most comfortable mattress at a sub-$1,600 price point with firmness adjustability and temperature-balancing benefits that do not require an app or connectivity. Updates may also cover new adjustable bases and other additions to the company’s sleep solutions portfolio, particularly those aimed at reaching broader segments of the market and simplifying the product offering.
The news flow for Sleep Number also includes financial and strategic updates, such as quarterly earnings results, cost reduction efforts, and details of the company-wide turnaround strategy. Recent communications have discussed declines in net sales, net losses, significant operating expense reductions, and amendments to the company’s credit agreement designed to provide financial flexibility and support its turnaround plan.
Investors and followers of SNBR can also find leadership and governance news, including changes in executive roles such as chief financial officer transitions, board retirements, and participation in investor conferences. These items provide context on how the company is managing its capital structure, refining its strategy, and engaging with the investment community.
For anyone tracking developments in personalized sleep wellness, smart bed technology, and direct-to-consumer mattress retailing, The record includes a focused view of Sleep Number’s latest announcements. Regularly reviewing the SNBR news feed can help users understand how the company’s product initiatives, financial performance, and strategic actions are progressing over time.
Sleep Number (Nasdaq: SNBR) launched “To a Good Life’s Sleep,” a fully integrated brand campaign built with Fallon that emphasizes personalized, adjustable comfort across its product portfolio. The effort includes 30‑ and 60‑second brand spots plus product spots for ComfortMode™, ComfortNext™ and Climate™ Collection, rolling out across TV, streaming, audio and social. According to the company, a January 2026 brand tracker showed a 10% increase in premium‑shopper consideration and the highest six‑year levels in value, quality, aspirational fit, comfort and individualized comfort.
Sleep Number (Nasdaq: SNBR) reached an agreement with its lenders providing $55 million of additional liquidity, including a $25 million term loan, and temporary relief on certain financial and liquidity covenants to support its product rollout, marketing campaign and capital-structure work.
The term loan accrues interest at one-month SOFR plus 8% and matures June 30, 2026; the waiver suspends a $30 million minimum liquidity covenant until the first week ending after July 1, 2026.
Sleep Number (Nasdaq: SNBR) launched a redesigned mattress portfolio nationwide on March 23, 2026, with five new beds and a total of seven beds across three Collections: ComfortMode™, ComfortNext™, and Climate™. Two beds introduce the new Tri‑Brid™ design combining micro coils, foam and air.
The company streamlined its lineup from 12 to 7 beds, rolled out an improved mobile- and AI-first web experience, refreshed bases including a new Foundation and updated FlexFit 3®, and offers a 100-night trial and 10-year limited warranty.
Sleep Number (Nasdaq: SNBR) granted inducement equity awards on March 16, 2026 to its Executive Vice President and Chief Financial Officer, Amy O’Keefe.
The awards include 66,965 time-vested restricted stock units vesting in three equal annual installments and a performance stock unit award with 89,286 shares at target (maximum 178,572), vesting after three years based on net sales growth, free cash flow goals for fiscal 2026–2028 and relative total shareholder return. The grants were approved by the board on November 28, 2025 and were made outside the company’s equity incentive plan under Nasdaq Rule 5635(c)(4).
Sleep Number (Nasdaq: SNBR) unveiled its largest product reset in nearly a decade with five new mattresses across three Collections: ComfortMode, ComfortNext and Climate. The simplified lineup reduces SKUs from 12 to 7 and launches March 23, 2026, online and in stores.
Key highlights include ComfortMode sales outpacing expectations 3.5x, new Tri‑Brid™ micro coil technology in ComfortNext, and Climate360® claiming up to 52.5 minutes more restful sleep.
Sleep Number (Nasdaq: SNBR) reported FY2025 net sales of $1.4 billion and adjusted EBITDA of $78 million, exiting the year with a pro‑forma adjusted EBITDA margin of ~9%. The company recorded a FY net loss of $132 million and Q4 net loss of $59 million, including a $47.9 million deferred tax valuation adjustment and a $9.6 million inventory obsolescence charge.
Management implemented $185 million annualized cost savings (plus a planned additional $50 million in 2026), launched the ComfortMode bed which is outselling plan by 3.5x, and expects topline recovery in H2 2026; leverage under the credit agreement was 4.1x EBITDAR versus a 4.5x covenant.
Sleep Number (Nasdaq: SNBR) will release fiscal fourth quarter and full year results for the period ended January 3, 2026, before market open on March 12, 2026.
Management will host its regular conference call at 8:30 a.m. EDT and a webcast will be available via the company investor relations site; replay accessible for ~60 days.
Sleep Number (Nasdaq: SNBR) launched a new campaign on February 17, 2026, promoting ComfortMode, its newest mattress priced at sub-$1,600. Created with Fallon, the 30-second spot emphasizes personalized comfort across life stages and will run on linear TV, online video, audio, YouTube and social.
The campaign shifts focus from specs to everyday moments and positions the brand toward a customer-centric sleep wellness strategy to boost engagement and ROI.
Sleep Number (Nasdaq: SNBR) named Travis Kelce as a strategic partner and investor, launching a three-year national advertising and content collaboration featuring Kelce in TV and digital campaigns. Kelce will buy common stock on the open market and receive compensatory restricted stock units that vest over three years, and will hold under 5% ownership. The partnership aims to attract younger consumers and builds on Sleep Number’s NFL relationship; the company cites that 83% of NFL players have a Sleep Number bed.
Sleep Number (Nasdaq: SNBR) launched ComfortMode, a new mattress positioned as its most comfortable model at a queen starting price of $1,599, available January 20, 2026 at SleepNumber.com and stores. ComfortMode offers firmness adjustability and temperature-balancing materials with no app or connectivity, a 3.5-inch top comfort layer within a 10-inch mattress, and a matching adjustable base starting at $1,399 that fits inside or on top of most bed frames. Both products include a remote, a 100-night trial, and are FSA/HSA eligible.