Sandstrom Partners Hired As Strategic Advisor on Marketing and Branding
SenesTech (SNES) has engaged Sandstrom Partners as a strategic advisor on branding and marketing, with the goal of accelerating sales.
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Rhea-AI Summary
SenesTech (SNES) has engaged Sandstrom Partners as a strategic advisor on branding and marketing, with the goal of accelerating sales.
The engagement follows the recent completion of the initial phase of a rodent-control market study commissioned by shareholder Glenbrook Capital Management in April 2026. Sandstrom presented its findings to SenesTech’s board before being retained to develop communications about using Evolve and ContraPest in rodent control.
SenesTech intends to draw on Sandstrom’s market research, brand strategy, packaging, advertising and digital services to pursue e-commerce and business-to-business sales opportunities. Sandstrom plans to focus initially on customer retention and new customer acquisition through education. SenesTech said it does not view the effort as producing overnight results.
Key Figures
- Reduction in rodent activity
- 88%
- Chicago area targeted for SenesTech
Historical Context
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Glenbrook had retained Sandstrom, whose analysis was complete and ready to inform company advice.
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SenesTech reported an 88% reduction in average rat activity intensity during its Chicago pilot.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
integrated pest management (ipm) technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Portland-Based Experts on Brand and Marketing Strategy Will Help SenesTech Pursue E-Commerce and B2B Sales-Growth Opportunities
SURPRISE, Ariz., Oct. 28, 2026 (GLOBE NEWSWIRE) -- SenesTech, Inc. (NASDAQ: SNES), an innovator in rodent control, today announced that it has engaged Portland, Oregon-based Sandstrom Partners, Inc. ("Sandstrom") as a strategic advisor with the goal of accelerating sales. To support this initiative, the Company intends to draw on Sandstrom's “tool box” of brand development services, including market research, strategy, brand identity, package design, advertising and digital design and development. SenesTech believes that by collaborating with the Sandstrom team the Company can improve and hone its communications with potential and existing customers, thereby leading to sustainable sales growth.
Sandstrom is recognized as a leader in consumer brand development, and its work has appeared in nearly every major national and international design competition. Current and past Sandstrom clients include Nike, Converse, Levi Strauss, Target, ESPN, Coca-Cola, Tazo Tea, Castor & Pollux, St-Germain Elderflower Liqueur, Bulleit Bourbon and Aviation Gin.
As previously disclosed, in April of 2026, SenesTech shareholder Glenbrook Capital Management (“Glenbrook”) commissioned a strategic study by Sandstrom of the evolving worldwide rodent control market. The initial phase of this study was recently concluded and, upon presenting their results and observations to the Company’s board, Sandstrom was retained to provide deliverables to help communicate and educate consumers and business on how best to employ Evolve and ContraPest as a non-lethal prong in an intelligent strategy for rodent control.
Michael Edell, President and Chief Executive Officer of SenesTech, commented, "Evolve and ContraPest represent a fundamentally different approach to rodent control. We think we have established a track record scientifically, such as by our recent success in Chicago where we documented an
Jack Peterson, President of Sandstrom, commented, "SenesTech has something rare in the long-established category of rodent control: a genuinely different product backed by a clear mission, namely, to get lasting results in controlling rodent populations. This mission addresses what has for the industry been an elusive goal by the prodigious reproduction cycle of rodents. We intend to stay true to the mission of interrupting that cycle while identifying and capitalizing on the trends reshaping how today’s consumers and professionals manage pests. That involves telling a compelling story whose plot is carried through every piece of communication, from the name to the package, point of sale, web and advertising."
Peterson continued, "We are impressed by SenesTech’s recent sales gains on Amazon and one of our first tasks will be to assist in retaining customers and accelerate new customer acquisition by educating customers how and why SenesTech’s solution works. This plays to our expertise in finding creative ways to engage customers that can drive brand awareness and accelerate sales. Since we are informed by the six months we spent researching the addressable market, we hope our collaboration with SenesTech can hit the ground running."
About Sandstrom Partners
Founded in Portland, Oregon, in 1990, Sandstrom Partners is a brand development company that focuses on the creation and revitalization of thought-leading brands that seek to appeal to new audiences, change the category paradigm and capitalize on emerging trends. Current and past Sandstrom clients include Tazo Tea, Bacardi Oakheart, Sonoma Cider, Castor & Pollux, Stillhouse Distilling, Miller Brewing, Converse, Brown-Forman, Diageo, Virgin Mobile, Levi Strauss, Target, ESPN, Nike, Reebok, Adidas, Coca-Cola, Pernod Ricard, St-Germain and Aviation Gin.
About SenesTech
SenesTech is the leader in rodent birth control and sustainable rodent population management, with a mission to support a healthier environment through the responsible management of animal pest populations. The Company's Evolve® and ContraPest® fertility control solutions, along with its assessment and monitoring services, target reproduction to help reduce rodent populations. SenesTech serves consumer and professional markets with proven approaches that can be used independently or as part of an integrated pest management (IPM) program.
For more information, visit senestech.com.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated benefits of the Company's engagement of Sandstrom, the Company's brand strategy and its expected sales growth. Such statements involve risks and uncertainties that may cause actual results to differ materially, including changes in economic conditions, general competitive factors, acceptance of the Company's products in the market, the Company's success in obtaining new customers, the Company's ability to execute its business model and strategic plans, and the other risks described from time to time in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company assumes no obligation to update the cautionary information in this release.
| Investor Contact: Robert Blum, Lytham Partners, LLC (602) 889-9700 senestech@lythampartners.com | Company Contact: Tom Chesterman, SenesTech, Inc. (928) 233-7533 investors@senestech.com |
