Hightouch Announces Strategic Investment from Snowflake and Capital One To Bring AI Agents to Marketers
Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI
In 2024, Hightouch introduced the world’s first agentic AI product for lifecycle marketing called AI Decisioning. These agents continuously experiment with messaging, timing, and channel decisions—marketing to every customer as an individual. AI Decisioning has quickly been adopted by enterprises like PetSmart and WHOOP as a way to accelerate learning, speed up campaign velocity, and deliver incremental lift in engagement and sales.
By embedding learning and execution directly into the data warehouse, Hightouch is pioneering a new model where marketers work alongside AI agents that adapt in real time, removing manual bottlenecks and reducing dependency on legacy marketing clouds.
“This investment is a major vote of confidence in our vision for AI-powered marketing,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI.”
The additional capital and support from both Snowflake and Capital One Ventures will fuel Hightouch’s ongoing research and development into how AI Agents can transform marketing workflows.
The company plans to expand its suite of agents to cover additional marketing use cases, helping marketers move from traditional workflows to rapid, data-driven campaign execution.
“Hightouch has built a powerful platform that’s unlocking the full value of enterprise data through AI,” said Jon Barad, Partner at Capital One Ventures. “We believe in their innovative, composable approach and are excited to support their mission to make AI agents for marketers more accessible, secure, and impactful across industries.”
The investment follows a strong period of growth for Hightouch, as enterprises shift toward warehouse-native architectures and composable marketing technology. Increasingly, marketers are leveraging Snowflake’s secure data platform and LLM capabilities, like Cortex AI, via the Hightouch Composable CDP. And in the last year, many have begun to activate AI Decisioning on top of this foundation. This approach gives marketers a direct line to their data and enables new ways of working, unencumbered by the limitations of traditional marketing and data software.
“Hightouch is pushing the boundaries of what’s possible with AI in marketing,” said Denise Persson, CMO of Snowflake. “By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation.”
This announcement builds on a strong foundation of collaboration between Hightouch and Snowflake, where both companies are committed to empowering customers with modern, composable, AI-driven solutions for data activation. Capital One Ventures’ investment further signals that the future of enterprise marketing lies in autonomous, data-driven decisioning and that agentic AI is becoming a core pillar of the modern martech stack.
About Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250729836892/en/
Media Contact:
Cassady Nordeen
Cassady@purposenorthamerica.com
Source: Hightouch
