Georgia Power reaffirms longstanding commitment to make growth work for customers with Customer Protection Pledge

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Rhea-AI Summary

Georgia Power, a subsidiary of Southern Company (NYSE: SO), introduced a new Customer Protection Pledge to guide how state growth benefits customers. The pledge outlines six commitments, including protecting rates, ensuring new large-energy users pay their way, investing in grid reliability, and negotiating fairly for property.

According to Georgia Power, its strategy has supported an earlier base rate freeze and a plan to provide annual savings of $102 for a typical residential customer beginning in 2029. The company notes its average rates have been about 15% below the national average since 1990 and highlights grid investments that improved reliability for more than 500,000 customers in 2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Market Context

Southern Company’s low reported short interest and modest reactions to prior Georgia Power announcem...

Analysis

Southern Company’s low reported short interest and modest reactions to prior Georgia Power announcements frame this pledge as another incremental development rather than a major catalyst. Net insider activity over the past 90 days has been small but tilted toward selling, a factor some investors may continue to monitor.

Key Figures

Annual customer savings: $102 per year Operating history: More than 140 years Rate discount: 15 percent below national average +4 more

7 metrics

Annual customer savings $102 per year Planned savings for a typical residential customer beginning in 2029

Operating history More than 140 years Time Georgia Power has delivered energy to Georgians

Rate discount 15 percent below national average Average Georgia Power rates since 1990 vs. national average

Reliability improvement reach More than 500,000 customers Customers whose reliability improved in 2025 via Grid Investment Program

Customer base 2.8 million customers Georgia Power customers in all but four of Georgia’s 159 counties

Counties served 159 counties Georgia counties, with Georgia Power serving all but four

Reference year for rates Since 1990 Period over which average rates were 15 percent below national average

Historical Context

5 past events · Latest: Jul 01 (Positive)

5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 01	Efficiency award	Positive	-0.6%	Utilities recognized Mercy Housing for multi-year energy efficiency and cost savings work.
Jun 25	Renewables program	Positive	+0.1%	Georgia Power expanded customer options to subscribe to additional renewable projects in Georgia.
Jun 25	Earnings scheduling	Neutral	+0.1%	Company announced timing and webcast details for upcoming Q2 2026 earnings release.
Jun 15	License renewal	Positive	-0.2%	NRC granted 20-year subsequent license renewals for Georgia nuclear plant units.
Jun 03	Storm preparedness	Neutral	-0.0%	Georgia Power highlighted hurricane-season readiness and recent grid investment activity.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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07/15/2026 - 04:00 PM

Pledge highlights key elements of company's industry-leading strategy that have enabled its earlier base rate freeze and will provide future savings for customers

ATLANTA, July 15, 2026 /PRNewswire/ -- With new residents moving to the state and large-energy users like data centers and manufacturers choosing Georgia, Georgia Power continues to work to ensure that growth benefits all Georgia Power customers. The company has moved quickly to anticipate and effectively manage this growth with the Georgia Public Service Commission (PSC), creating an industry-leading strategy that is helping protect residential and small business customers through a comprehensive approach that has helped deliver the company's earlier base rate freeze and a plan to provide annual savings of $102 per year for the typical residential customer beginning in 2029.

Today, the company further affirmed its overall commitment by introducing its Customer Protection Pledge at GeorgiaPower.com/Pledge, including six key points.

Protect Your Rates and Keep Energy Affordable
Ensure New Large-Energy Users Pay Their Way
Invest in a Stronger, More Reliable Grid
Negotiate Fairly and Transparently for Property
Power a Balanced, Reliable Energy Future
Protect What We Share

"We know that, in many parts of the country, rapid growth and increasing demand for electricity are creating higher electric rates and lower reliability – that is not happening in Georgia," said Kim Greene, chairman, president and CEO of Georgia Power. "Our Pledge clearly defines and solidifies the strategy that has been working for Georgia Power customers and our communities in recent years. Our company is built for this moment and, as we build and expand the power grid to serve this growth, we will do so responsibly and in a way which lives up to our longstanding mission to be a Citizen Wherever We Serve."

For more than 140 years, Georgia Power has delivered reliable and affordable energy to Georgians as the state has grown. Since 1990, the company has offered rates, on average, 15 percent below the national average while also offering flexible rate plans for residential and business customers, as well as a wide variety of programs to help customers save money and energy. Alongside this focus on affordability, the company also continues to make investments that deliver greater reliability across the state, including its ongoing Grid Investment Program, which improved reliability for more than 500,000 customers in 2025 alone.

To learn more about how Georgia Power is keeping energy reliable and affordable for millions of Georgia homes and businesses, visit www.GeorgiaPower.com.

About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.8 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is recognized by J.D. Power as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), X (X.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

View original content to download multimedia:https://www.prnewswire.com/news-releases/georgia-power-reaffirms-longstanding-commitment-to-make-growth-work-for-customers-with-customer-protection-pledge-302826812.html

SOURCE Georgia Power

FAQ

What is Georgia Power's Customer Protection Pledge announced July 15, 2026 for Southern Company (SO)?

Georgia Power's Customer Protection Pledge is a six-point commitment to keep rates affordable, ensure large users pay their share, and strengthen reliability. According to Georgia Power, it formalizes the strategy the company uses to manage growth while protecting customers statewide.

How could Georgia Power's Customer Protection Pledge affect residential bills for Southern Company (SO) customers?

According to Georgia Power, its strategy supporting the Customer Protection Pledge is tied to a plan to provide about $102 in annual savings for a typical residential customer beginning in 2029. These savings are linked to previously established rate and growth management actions.

What are the six key points in Georgia Power's Customer Protection Pledge for SO investors to know?

The pledge covers six areas: protecting rates, making new large-energy users pay their way, investing in a stronger grid, negotiating fairly for property, powering a balanced and reliable energy future, and protecting shared resources. According to Georgia Power, these principles guide growth-related decisions.

How do Georgia Power's electric rates compare to the national average for Southern Company (SO) customers?

According to Georgia Power, its electric rates have averaged about 15% below the national average since 1990. The company also offers flexible rate plans and programs to help residential and business customers manage usage and control energy costs across Georgia.

What reliability investments does Georgia Power highlight in its 2026 Customer Protection Pledge announcement?

Georgia Power cites its ongoing Grid Investment Program, which improved reliability for more than 500,000 customers in 2025. According to Georgia Power, continued grid investments are a core part of the pledge to support a stronger, more reliable power system as the state grows.

Where can Southern Company (SO) customers read Georgia Power's Customer Protection Pledge details?

Customers can view Georgia Power's Customer Protection Pledge online at GeorgiaPower.com/Pledge. According to Georgia Power, the site outlines the six key commitments and explains how the company aims to manage growth while keeping energy affordable and reliable across its Georgia service area.