Established Monitoring Provider Acquires SOBRsafe Products to Expand Justice and Behavioral Health Customer Base

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SOBR Safe, Inc. (NASDAQ: SOBR) announces Lake Erie Interlock's purchase of SOBRcheck and SOBRsure devices, expanding alcohol detection services in Ohio. The partnership aims to support sobriety and prevent relapse through real-time testing and discreet monitoring.
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The initial purchase of SOBRcheck and SOBRsure devices by Lake Erie Interlock represents a strategic move to address alcohol-related issues more effectively. From a market perspective, the adoption of such technologies could signify a growing demand for innovative solutions in the field of alcohol monitoring. This trend might be driven by an increasing awareness of the social and economic costs of alcohol abuse, including its impact on workplace productivity and public safety.

Moreover, the collaboration with SOBRsafe may suggest a potential market expansion for the company, which could be positively received by investors. As Lake Erie Interlock services expand across Ohio, the increased visibility and usage of SOBRsafe's products could lead to higher sales volumes and, consequently, an uptick in revenue. This could also pave the way for similar partnerships in other states, possibly leading to a broader market penetration.

However, investors should be mindful of the competitive landscape, as other companies may also be developing or offering similar technologies. The success of this partnership and the adoption rate of the devices will be critical in determining the long-term impact on SOBRsafe's financial performance.

The introduction of SOBRcheck and SOBRsure devices into the Ohio market through Lake Erie Interlock may have significant legal implications. For instance, these devices could potentially alter the legal processes associated with alcohol-related offenses. The real-time testing capability provided by SOBRcheck could offer courts and probation officers a more efficient and reliable method for monitoring compliance with probation terms.

Furthermore, the discreet nature of SOBRsure might be seen as a less intrusive alternative to traditional monitoring methods, which could have a positive impact on the rehabilitation process and privacy rights. It's essential to consider the legal standards and regulations surrounding such technologies, as they must ensure accuracy, reliability and protect individual rights.

As these devices gain traction, they may also influence legislation related to alcohol monitoring, potentially setting new industry standards. Stakeholders should monitor the legal landscape closely, as changes could affect the adoption and scalability of SOBRsafe's products.

Examining the financial implications of Lake Erie Interlock's initial purchase, it is essential to assess the potential return on investment for SOBRsafe. The scale of the initial purchase and the subsequent adoption rate within Ohio will be critical in evaluating the financial impact. If the technology proves to be cost-effective and is widely adopted, it could lead to recurring revenue streams from device sales and possible subscription services for continuous monitoring.

Investors should consider the costs associated with research and development, production and distribution of the devices against the projected revenue. It is also important to analyze how this partnership affects the company's market share and to what extent it can leverage this opportunity to secure additional contracts.

While the news of the initial purchase is positive, the long-term financial success will depend on customer satisfaction, the efficacy of the technology and the ability of SOBRsafe to scale its operations in response to demand. Investors would benefit from keeping an eye on customer feedback, subsequent orders and the company's operational efficiency in the coming quarters.

Lake Erie Interlock Now Empowered to Service Probation Officers, Treatment Centers, Sober Living and More

DENVER, CO / ACCESSWIRE / April 2, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), providers of next-generation transdermal alcohol detection solutions, today announced that Lake Erie Interlock, Inc. has made an initial purchase of both SOBRcheck and SOBRsure devices. With these solutions, Lake Erie Interlock has further diversified and expanded its service offering in Ohio, making available point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure) across the state.

The Front-Line Perspective

"Since our founding in 1993, our main focus has been on serving customers dealing with the aftermath of alcohol-related problems," stated Lake Erie Interlock President Richard Friedman. "Unfortunately, we often come across familiar faces time and time again. Our goal is to support people in avoiding relapse and staying true to their commitment to sobriety. We're excited to partner with a company that can help end recidivism. SOBRcheck will ensure that probation officers, counselors, treatment center staff and sober living home staff receive alcohol testing results in real-time. SOBRsure provides a discreet alternative to the degrading stigma of a bulky ankle monitor or being subjected to breathalyzer tests. SOBRsafe's technology is a transformational advancement that propels our business into the future."


About SOBRsafe™

Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit

Contact SOBRsafe:

Safe Harbor Statement

Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at


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Lake Erie Interlock purchased both SOBRcheck and SOBRsure devices from SOBR Safe, Inc.

SOBRcheck provides real-time alcohol testing results for probation officers, counselors, treatment center staff, and sober living home staff.

SOBRsure offers a discreet alternative to bulky ankle monitors and breathalyzer tests for continuous alcohol monitoring.

The partnership aims to support sobriety, prevent relapse, and end recidivism through innovative alcohol detection solutions.
Sobr Safe Inc


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About SOBR

sobr safe, inc. engages in developing a touch-based identity verification and alcohol detection system. it develops sobr check, a technology with applications in commercial fleet management, school buses, manufacturing facilities, and warehousing. the company was founded in 2004 and is headquartered in boulder, colorado.