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Research Finds Two in Three US Banking Executives Believe Agentic AI Will Change How the Industry Operates

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SoundHound AI (Nasdaq: SOUN) released research (surveyed July 22–Aug 18, 2025; n=201) showing 70% of banking professionals expect agentic AI to be a “significant” impact or “game changer.” Larger banks lead adoption: 64% are testing or deploying agentic AI versus 38% of smaller institutions. Deployers report 94% satisfaction. Top use cases: customer service (59%), employee efficiency (39%), fraud/risk (37%). Key barriers include security/compliance (51%), autonomy concerns (51%), legacy integration (46%) and costs (42%). After an Amelia 7 demo, 88% said it would be valuable and 98% saw it as an improvement.

SoundHound AI (Nasdaq: SOUN) ha pubblicato una ricerca (sondaggio dal 22 luglio al 18 agosto 2025; n=201) che mostra 70% dei professionisti bancari si aspettano che l'AI agentic sia un impatto “significativo” o un “game changer.” Le banche più grandi guidano l'adozione: 64% stanno testando o implementando l'AI agentic rispetto al 38% delle istituzioni più piccole. Gli utilizzatori riportano 94% di soddisfazione. I principali casi d'uso: servizio clienti (59%), efficienza dei dipendenti (39%), frodi/rischi (37%). Le barriere principali includono sicurezza/conformità (51%), preoccupazioni di autonomia (51%), integrazione con sistemi legacy (46%) e costi (42%). Dopo una demo Amelia 7, 88% ha detto che sarebbe prezioso e 98% lo ha visto come miglioramento.

SoundHound AI (Nasdaq: SOUN) publicó una investigación (encuesta del 22 de julio al 18 de agosto de 2025; n=201) que muestra que el 70% de los profesionales de la banca esperan que la IA agentic tenga un impacto “significativo” o un “cambio de juego.” Los bancos grandes lideran la adopción: 64% están probando o implementando la IA agentic frente al 38% de las instituciones más pequeñas. Los implementadores reportan 94% de satisfacción. Principales casos de uso: atención al cliente (59%), eficiencia de los empleados (39%), fraude/riesgos (37%). Las principales barreras incluyen seguridad/compliance (51%), preocupaciones de autonomía (51%), integración con sistemas heredados (46%) y costos (42%). Tras una demo Amelia 7, 88% dijeron que sería valiosa y 98% la vieron como una mejora.

SoundHound AI (나스닥: SOUN)은 2025년 7월 22일~8월 18일(참여자 n=201) 소비자 조사를 발표했습니다. 70%의 은행 전문가가 에이전트 AI가 “의미 있는” 영향이나 “게임 체인저”가 될 것이라고 예상합니다. 대형 은행이 채택을 주도합니다: 64%가 에이전트 AI를 테스트하거나 배포 중인 반면 소형 기관은 38%입니다. 도입자는 94%의 만족도를 보고합니다. 주요 사용 사례: 고객 서비스(59%), 직원 효율성(39%), 사기/위험(37%). 주요 장벽으로 보안/규정 준수(51%), 자율성에 대한 우려(51%), 레거시 통합(46%), 비용(42%) 등이 있습니다. Amelia 7 데모 후 88%는 가치가 있다고 말했고 98%는 개선으로 보았습니다.

SoundHound AI (Nasdaq: SOUN) a publié une étude (enquête du 22 juillet au 18 août 2025; n=201) montrant que 70% des professionnels de la banque s'attendent à ce que l'IA agentic ait un impact « significatif » ou un « game changer ». Les grandes banques mènent l'adoption : 64% testent ou déploient l'IA agentic par rapport à 38% des institutions plus petites. Les déployeurs rapportent 94% de satisfaction. Principaux cas d'utilisation : service client (59%), efficacité des employés (39%), fraude/risque (37%). Principaux obstacles : sécurité/conformité (51%), inquiétudes d'autonomie (51%), intégration avec les systèmes hérités (46%) et coûts (42%). Après une démonstration Amelia 7, 88% ont dit que ce serait précieux et 98% l'ont perçu comme une amélioration.

SoundHound AI (Nasdaq: SOUN) hat eine Studie veröffentlicht (Umfrage vom 22. Juli bis 18. August 2025; n=201), die zeigt, dass 70% der Bankfachleute erwarten, dass agentic AI eine „bedeutende“ Auswirkung oder ein „Game Changer“ sein wird. Größere Banken führen die Einführung an: 64% testen oder implementieren agentic AI gegenüber 38% der kleineren Institute. Anwender berichten von einer 94% Zufriedenheit. Top-Anwendungsfälle: Kundenservice (59%), Mitarbeitereffizienz (39%), Betrug/Risiko (37%). Zentrale Hürden sind Sicherheit/Compliance (51%), Autonomiebedenken (51%), Integration in Legacy-Systeme (46%) und Kosten (42%). Nach einer Amelia 7-Demo sagten 88%, dass es wertvoll wäre und 98% sahen es als eine Verbesserung.

SoundHound AI (ناسداك: SOUN) أصدرت بحثاً (استطلاع من 22 يوليو إلى 18 أغسطس 2025؛ عينة n=201) يظهر أن 70% من مهنيي البنوك يتوقعون أن تكون الذكاء الاصطناعي القائم على الوكالة “تأثيراً كبيراً” أو “مغيراً للعبة”. تقود البنوك الكبرى التبنّي: 64% يجربون أو يطبقون الذكاء الاصطناعي القائم على الوكالة مقارنة بـ 38% من المؤسسات الأصغر. المطبقون يبلغون عن 94% رضا. أبرز حالات الاستخدام: خدمة العملاء (59%)، كفاءة الموظفين (39%)، الاحتيال/المخاطر (37%). العوائق الرئيسية تشمل الأمن/الامتثال (51%)، مخاوف الاستقلالية (51%)، التكامل مع الأنظمة القديمة (46%) والتكاليف (42%). بعد عرض Amelia 7، قال 88% إنّه سيكون ذا قيمة و 98% رأوا أنّه تحسن.

SoundHound AI (纳斯达克:SOUN) 发布了研究(调查时间为 2025 年 7 月 22 日至 8 月 18 日;样本量 n=201),显示 70% 的银行专业人士预计 agentic AI 将带来“显著”影响或“游戏规则改变者”。大型银行引领采用:64% 正在测试或部署 agentic AI,相较之下,小型机构为 38%。部署者报告 94% 的满意度。主要使用场景:客户服务(59%)、员工效率(39%)、欺诈/风险(37%)。主要障碍包括安全/合规(51%)、自治性担忧(51%)、遗留系统整合(46%)和成本(42%)。在 Amelia 7 演示后,88% 认为有价值,98% 认为这是一个改进。

Positive
  • 64% of larger banks testing or deploying agentic AI
  • 94% satisfaction among institutions deploying agentic AI
  • 88% found Amelia 7 valuable after a video demo
  • 98% viewed Amelia 7 as an improvement on current tech
Negative
  • 38% deployment/testing rate at smaller institutions
  • 54% of banks want stronger regulatory guidance
  • Security and compliance concerns cited by 51% of respondents
  • Integration with legacy systems flagged by 46% of respondents

Insights

Survey shows broad industry interest and pilot-stage traction for agentic AI, with clear governance and integration hurdles.

Major banks lead deployment: larger institutions report 64% testing or deploying agentic AI while smaller ones report 38%, and deployed organizations express high satisfaction (94% satisfied). Customer service, employee efficiency, and fraud/risk are the top use cases, and respondents largely believe agentic AI will improve both customer (73%) and employee (79%) experience.

Adoption depends on non-technical factors: security/compliance and autonomy concerns tied at 51%, legacy integration at 46%, and costs at 42%. Over half of respondents want stronger regulatory guidance (54%) and seamless integration (53%) before wider rollout. The survey ran from July 22, 2025 to August 18, 2025 among 201 qualified banking managers.

Watch for three concrete signals over the next 6–18 months: published regulatory guidance, measurable deployments moving from pilot to production at larger regional and national banks, and third-party validation of security/compliance controls for agentic solutions. These items will materially change the practical adoption rate and determine whether high satisfaction in demos translates into durable enterprise deployments.

While large majority (71%) say they must invest in AI agents to remain competitive, over half (54%) also want stronger regulatory guidance

Research Finds Two in Three US Banking Executives Believe Agentic AI Will Change How the Industry Operates

SANTA CLARA, Calif., Oct. 27, 2025 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today released new research that reveals banking industry attitudes towards agentic AI. The survey of industry professionals, conducted by Arizent, found that 70% predicted the technology will have a “significant” impact or believe the technology will be a “game changer” that will have a profound effect on the future of banking and financial services.

The Current State of Agentic AI in Banking

The research highlights a significant divide in adoption based on institution size, with larger banks leading the charge:

  • More than three in five (64%) of larger banks are testing or actively deploying agentic AI.
  • Smaller institutions were significantly less likely to be deploying or testing (38%).

Institutions that said they were already deploying agentic AI were almost four times more likely than those in pilot to think of the technology as an industry “game-changer”, with a huge majority (94%) expressing satisfaction with their current agentic AI deployments.

Just 2% of those surveyed said that agentic AI wasn’t at all valuable to their bank.

Key Use Cases

Customer Service was a higher priority for larger banks and senior executives, and more than three quarters (76%) of all respondents said their bank had formed an AI committee to evaluate potential AI use cases.

According to banking professionals, the top use cases for agentic AI are:

  • Customer Service / Call Center (59%)
  • Employee Efficiency (39%)
  • Fraud / Risk Management (37%)

Overall, agentic AI’s core value is seen in its potential to enhance the overall human element of banking, with 73% of respondents believing it will improve the customer experience, and 79% stating it will improve the employee experience.

Adoption Barriers and Incentives

Despite a clear enthusiasm for agentic AI, banks are still navigating a careful path towards adoption. Top concerns include:

  • Security and compliance (51%)
  • Concerns about autonomy (51%)
  • Integration with legacy systems (46%)
  • Costs (42%)

Still, many banks are already looking to agentic AI as a part of the solution to the barriers listed above. 42% believe agentic AI could be of benefit to fraud and risk automation, with nearly a third believing that AI agents could help with compliance.

When asked what would make their respective institutions more likely to adopt agentic AI, over half of banking professionals said stronger regulatory guidance (54%) and the ability to integrate seamlessly with existing tools (53%).

SoundHound’s Amelia 7 Agentic AI Platform

Upon being shown a video demo of SoundHound’s Amelia 7 platform, 88% of respondents said that the technology would be valuable to their business, and 98% thought it represented an improvement on their current technology deployment.

“It’s clear that agentic AI will change the banking industry in fundamental ways thanks to its incredible ability to reason, act, and perform complex tasks,” said Michael Anderson, EVP of AI for Enterprise of SoundHound AI. “This independent research illustrates that this evolution is being met with enthusiasm, particularly among larger institutions. However, trust and security have an important role to play in the industry fully embracing agentic AI, and allowing banks to move forward with confidence.”

SoundHound AI works with seven of the top ten global financial institutions and powers hundreds of large enterprise brands – from major retail banks to regional banks and credit unions – with its Amelia 7 platform. The Amelia 7 platform can handle complex, multi-step user queries by orchestrating multiple AI agents with specific functions to answer questions, execute transactions, and resolve problems via text or voice, without the need for human intervention.

Amelia 7’s AI Agents use Agentic+ – a flexible combination of generative AI, multi-agent autonomous orchestration, traditional deterministic models, and human-in-the-loop to complete tasks based on the best possible path to the right response.

Read the full research report here: https://www.soundhound.com/agentic-ai-for-banking-whitepaper-2025/

Methodology
This survey was conducted by Arizent and American Banker on behalf of SoundHound. The research was conducted online from July 22nd to August 18th, 2025 among 201 qualified respondents. To qualify, respondents needed to work at a credit union, retail bank, or commercial bank with a retail division; these banks could be any size. Respondents also had to be in a managerial role or higher at their organization and be at least moderately involved with their organization’s AI initiatives/strategy.

This was a blind data collection effort; SoundHound was not identified as a sponsor of this research.

About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world class businesses.

Media Contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6e8b4753-3633-46c9-900f-96fd5842ceda


FAQ

What did SoundHound AI's July–Aug 2025 survey find about agentic AI impact on banking (SOUN)?

The survey (n=201) found 70% expect agentic AI to be a significant impact or game changer.

How widespread is agentic AI deployment among large banks according to the SOUN research?

More than 64% of larger banks reported they are testing or actively deploying agentic AI.

What are the top use cases for agentic AI cited in the SoundHound (SOUN) survey?

Top use cases are customer service (59%), employee efficiency (39%), and fraud/risk management (37%).

What adoption barriers did bank respondents report in the SOUN agentic AI research?

Top barriers were security/compliance (51%), autonomy concerns (51%), legacy integration (46%), and costs (42%).

How did banking professionals react to SoundHound's Amelia 7 demo in the October 27, 2025 release?

88% said Amelia 7 would be valuable to their business and 98% saw it as an improvement on current deployments.

What would make banks more likely to adopt agentic AI, per the SoundHound (SOUN) study?

Over half said stronger regulatory guidance (54%) and seamless integration with existing tools (53%) would increase adoption.
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