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SoundHound Chat AI Launches in Peugeot, Opel, and Vauxhall Vehicles Throughout Europe

Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Positive)
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Rhea-AI Summary

SoundHound AI has launched its Chat AI voice assistant, integrated with ChatGPT, in Peugeot, Opel, and Vauxhall vehicles across 11 European markets including Austria, France, Germany, Italy, Spain, and the United Kingdom. By July's end, this rollout will extend to 17 markets in 12 languages. Initially, in March 2024, Stellantis’ DS Automobiles was the first to adopt this technology. The new inclusion in Peugeot, Opel, and Vauxhall offers drivers hands-free control over navigation, calls, real-time information, and more. SoundHound’s data reveals a significant rise in AI usage, with a sixfold increase and a 50% rise in interaction frequency. This innovation heralds a new era in in-vehicle voice AI technology.

Positive
  • SoundHound Chat AI launched in 11 European markets, expanding to 17 by July 2024.
  • Integration in Peugeot, Opel, and Vauxhall enhances driver experience with hands-free controls.
  • Significant increase in AI usage: sixfold overall rise and 50% increase in interaction frequency.
  • SoundHound’s technology reported a 5x decrease in unfulfilled requests and a 5x increase in Net Promoter Score.
Negative
  • None.

The integration of SoundHound Chat AI with ChatGPT into Peugeot, Opel and Vauxhall vehicles marks a significant step forward in the evolution of in-vehicle voice assistants. This innovation not only enhances user interaction with vehicles but also sets a new benchmark for natural, conversational AI within the automotive industry. The ability to handle a wide array of tasks, from navigation to real-time information retrieval, reflects a sophisticated leap in functionality that could potentially redefine driver expectations and behavior.

Tech-savvy drivers are likely to find this advancement appealing as it increases convenience and adds an element of entertainment to their driving experience. The integration of ChatGPT allows for more varied and complex interactions, which aligns with the growing consumer demand for more capable and intuitive technology in vehicles.

However, there are challenges and risks associated with this deployment. Integration with existing vehicle systems must be seamless to avoid any technical glitches that could frustrate users. Additionally, the reliance on AI raises privacy concerns, especially regarding data handling and user confidentiality.

The deployment of SoundHound Chat AI in additional Stellantis brands indicates a strategic expansion aimed at capturing a larger market share within the competitive automotive sector. The reported sixfold increase in usage and a significant rise in interaction frequency are promising indicators of consumer acceptance and satisfaction.

From a market perspective, this rollout could enhance the customer loyalty and brand image of Peugeot, Opel and Vauxhall, positioning them as innovators in the field. The positive impact on Net Promoter Score (NPS) suggests that integrating voice AI could be a strong differentiator that drives brand loyalty and repeat purchases.

Nevertheless, the long-term success of this initiative hinges on the sustained reliability and relevance of the AI technology. Competitive responses from other automobile manufacturers introducing similar or superior technologies could dampen the initial enthusiasm. Therefore, continuous innovation and updates to the AI capabilities will be vital.

In-vehicle voice assistant with integrated ChatGPT capabilities expands its presence across Stellantis brands

SANTA CLARA, Calif.--(BUSINESS WIRE)-- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced its SoundHound Chat AI voice assistant with integrated ChatGPT is now live and in production in Peugeot, Opel, and Vauxhall vehicle brands across 11 European markets including Austria, France, Germany, Italy, Spain, and the United Kingdom. By the end of July, the rollout will be extended to 17 markets in 12 different languages.

SoundHound Chat AI Launches in Peugeot, Opel, and Vauxhall Vehicles Throughout Europe (Graphic: Business Wire)

SoundHound Chat AI Launches in Peugeot, Opel, and Vauxhall Vehicles Throughout Europe (Graphic: Business Wire)

In March 2024, SoundHound AI announced that Stellantis’ DS Automobiles was the first automaker in the world to go into full production with a voice assistant that integrates the latest generative AI technology via its breakthrough SoundHound Chat AI product. The assistant launched with DS across 18 countries and in 13 languages. Now Stellantis is extending live production to include Peugeot, Opel, and Vauxhall vehicles – revolutionizing the cockpit experience with interactive knowledge discovery, real-time data, and effortless in-vehicle controls.

Access to the technology will be included in vehicles from these brands beginning July 2024. For certain previously released models, SoundHound Chat AI with integrated ChatGPT will be available on-demand and can be delivered over-the-air with no need to visit a dealer.

With the introduction of SoundHound Chat AI into Peugeot, Opel, and Vauxhall, drivers and passengers will now enjoy hands-free voice control for a wide range of functions. Whether managing navigation, making calls, or accessing real-time information such as sports scores and weather updates, the voice assistant enhances the convenience and enjoyment of driving. The integration of ChatGPT into the natural voice recognition system allows users to ask about any topic—from historical facts to creating stories for children—making the journey both informative and entertaining.

Users can ask detailed questions and continue the conversation, seamlessly interacting with external knowledge sources and in-vehicle controls interchangeably, e.g.:

  • “What’s the most scenic route from Paris to Bordeaux?”
    • “What are some historic attractions along the way?”
    • “How far am I from the first one?”
    • “What is the weather like there now?”
    • “Roll down the windows and navigate me there.”
    • “Find the nearest electric vehicle charging station.”

"Our collaboration with Stellantis has put both companies right at the cutting edge of innovation in the automotive sector, bringing the driver experience into a new and exciting era," said Michael Zagorsek, COO of SoundHound AI. "SoundHound is proud to deliver voice AI technology that meets the market’s demand for a next generation consumer experience built on natural conversation."

The introduction of SoundHound Chat AI into Peugeot, Opel, and Vauxhall vehicles marks another milestone in the company’s mission to revolutionize in-vehicle voice assistants. SoundHound’s data shows a sixfold increase in usage – with a 50% rise in interaction frequency already reported by DS Automobiles – as well as a 5x decrease in unfulfilled requests, and a 5x increase in the consumer loyalty-based Net Promoter Score, indicating a growing demand for sophisticated, AI-powered voice assistants among drivers and manufacturers.

Learn more about SoundHound Chat AI here.

About SoundHound AI

SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice AI solutions that let businesses offer incredible conversational experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators across automotive, TV, and IoT, and to customer service industries via groundbreaking AI-driven products like Smart Answering, Smart Ordering, and Dynamic Drive Thru, an AI-powered multimodal food ordering solution. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.

Fiona McEvoy

415-610-6590

PR@SoundHound.com

Source: SoundHound AI, Inc.

FAQ

What is the latest launch by SoundHound AI?

SoundHound AI launched its Chat AI voice assistant with integrated ChatGPT in Peugeot, Opel, and Vauxhall vehicles across 11 European markets.

Which vehicle brands now feature SoundHound Chat AI?

Peugeot, Opel, and Vauxhall vehicles now feature SoundHound Chat AI.

How many markets will SoundHound Chat AI expand to by the end of July 2024?

SoundHound Chat AI will expand to 17 markets by the end of July 2024.

What are the benefits of SoundHound Chat AI for drivers?

Drivers benefit from hands-free voice control for navigation, calls, real-time information, and more, enhancing convenience and driving enjoyment.

What metrics indicate the success of SoundHound Chat AI?

Metrics indicate a sixfold increase in usage, 50% rise in interaction frequency, a 5x decrease in unfulfilled requests, and a 5x increase in Net Promoter Score.

When did SoundHound AI first integrate ChatGPT in vehicles?

SoundHound AI first integrated ChatGPT in vehicles in March 2024 with Stellantis’ DS Automobiles.

SoundHound AI, Inc.

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