automotiveMastermind introduces Acquire, a data-driven product within the Mastermind platform, to help dealers capture customers and grow market share

Rhea-AI Summary

automotiveMastermind has launched Acquire, a new data-driven technology within the Mastermind platform designed to help automotive dealers expand their market share. The product leverages Polk Audiences from S&P Global Mobility and auto finance-related data to identify potential vehicle buyers outside dealers' existing databases.

The system features an interactive Opportunity Map organized by ZIP code, allowing dealers to visualize and target specific neighborhoods and audiences. Acquire automates multi-month direct outreach campaigns and includes customizable marketing templates with features for hero vehicles, personalized discounts, and specific calls to action. The product will be showcased at NADA Show in New Orleans, January 24-26, 2025.

Positive

• Introduction of new revenue-generating product targeting market expansion
• Integration with S&P Global Mobility's comprehensive data sources
• Automated campaign management reducing operational overhead

Negative

• None.

NEW YORK, Jan. 23, 2025 /PRNewswire/ -- automotiveMastermind, the automotive industry's trusted data and technology provider, has unveiled a new technology that uses the industry's most accurate and comprehensive data to identify prospects. This new product, Acquire, helps dealers grow market share by reaching new audiences – those who are outside their database and also likely to buy a vehicle – within offers through an easy-to-use interface.

Powered by Mastermind's Actionable Intelligence™, Acquire uses data sources such as Polk Audiences from S&P Global Mobility, which also includes auto finance related audiences, to identify and inform different audience types. It then visualizes these opportunities within an interactive Opportunity Map organized by ZIP code. Once identified, audiences are moved through an automated, multi-month direct outreach campaign.

"Acquire quickly and easily provides dealers with a complete view of their local market via the Opportunity Map," said automotiveMastermind Vice President of Product Bill Egan. "Dealers now have greater control over which neighborhoods and audiences to address, along with the ability to exclude ZIP codes and to customize the marketing across different campaign types and franchises to most effectively grow their business."

Acquire improves sales teams' productivity by providing the flexibility to create more strategic campaigns and messaging. It does this with newly designed templates and the ability to provide specialized offers featuring a hero vehicle, personalized discounts and a specific call to action.

automotiveMastermind will feature the new Acquire product at NADA Show in New Orleans at booth #3535, January 24-26, 2025.

For more information, visit www.automotivemastermind.com/.

About automotiveMastermind

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through Actionable Intelligence™ and personalized experiences. The organization's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights. automotiveMastermind is headquartered in New York City.

For more information, visit automotivemastermind.com.

About S&P Global Mobility 

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

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SOURCE automotiveMastermind

FAQ

What is automotiveMastermind's new Acquire product and how does it work?

Acquire is a data-driven technology that helps automotive dealers identify and target potential vehicle buyers outside their existing database using Polk Audiences data and interactive ZIP code mapping. It automates multi-month outreach campaigns with customizable marketing templates.

How does Acquire's Opportunity Map feature benefit car dealers?

The Opportunity Map provides dealers with ZIP code-based visualization of market opportunities, allowing them to strategically select target neighborhoods, exclude specific areas, and customize marketing campaigns across different franchises.

What data sources does automotiveMastermind's Acquire use?

Acquire uses Polk Audiences from S&P Global Mobility and auto finance-related audiences to identify and inform different audience types for targeted marketing campaigns.

When and where will automotiveMastermind showcase the Acquire product?

automotiveMastermind will showcase Acquire at NADA Show in New Orleans at booth #3535, from January 24-26, 2025.