Sphere Entertainment Names Felicia Yue Executive Vice President, Chief Technology Officer, Sphere

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Key Terms

virtual reality technical

Virtual reality is a computer-created, immersive environment experienced through headsets and related hardware that replaces your view of the real world with sights and sounds, sometimes including motion or touch—like stepping into a digital room. For investors it matters because VR is a platform for new products and services (games, training, virtual meetings, advertising) where hardware sales, software ecosystems and user engagement determine who captures long-term revenue and growth.

augmented reality technical

Augmented reality is technology that layers computer-generated images, information or sounds onto your view of the real world through devices like phones, tablets or smart glasses — like seeing navigation arrows or product labels projected onto what you’re looking at. It matters to investors because it creates new ways to sell hardware, software, services and ads, can change customer engagement and recurring revenue models, and carries adoption and privacy risks that affect company value.

spatial audio technical

Spatial audio is a sound technology that makes audio appear to come from specific directions and distances, creating a three-dimensional listening experience like being inside a live concert or a movie scene. Investors care because it can boost sales of devices and content, increase subscriptions or usage of streaming services, and serve as a product differentiator that drives customer engagement and potential revenue growth.

direct-to-consumer financial

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

streaming technical

Streaming is delivering audio, video, or other data continuously over the internet so users can play it immediately instead of downloading a complete file first — like turning on a faucet to get water on demand. For investors, streaming matters because it creates recurring revenue and usage metrics (subscriptions, ad views, play counts) while also affecting costs and growth potential tied to licensing, bandwidth and user engagement.

12/16/2025 - 12:00 PM

BURBANK, Calif.--(BUSINESS WIRE)-- Sphere Entertainment Co. (NYSE: SPHR) announced today that Felicia Yue, a seasoned entertainment technology leader, has joined the Company as Executive Vice President, Chief Technology Officer, Sphere. Ms. Yue’s work has impacted how millions of people consume content, and includes developing the Emmy Award–winning National Football League 1st-down line (“the yellow line”), Major League Baseball’s virtual strike zone (“K Zone”), and CNN’s “Magic Wall” used during election coverage.

As CTO, Ms. Yue will lead the technology that powers Sphere’s immersive experiences, and the advanced infrastructure and platforms across our venue and Sphere Studios including display, playback, interactive, and audio. In this role, she will spearhead the maintenance and continued enhancement of Sphere Studios’ content capabilities and tools that enable the venue’s signature multi-sensory experiences across its Exosphere, Atrium, and media plane. Ms. Yue will be based in Burbank and report to Jennifer Koester, Sphere’s President and Chief Operating Officer.

“Technology is at the core of everything we do at Sphere, and Felicia’s experience will be invaluable as we continue to build on our capabilities as an experiential medium,” said Ms. Koester. “Felicia’s track record of developing breakthrough technologies and leading teams that deliver high-impact experiences for audiences will ensure Sphere remains at the forefront of what’s possible in immersive entertainment.”

“Throughout my career I have worked at the intersection of innovation and storytelling, but Sphere presents an opportunity to use technology to push boundaries in a completely unique way,” said Ms. Yue. “I look forward to working across the Sphere team to help advance the technologies that make first-of-its-kind experiences possible at Sphere, accelerating our momentum and unlocking new possibilities for the future.”

Ms. Yue joined Sphere from Infinite Athlete, a sports technology company, where she led product and technical operations. Prior to that, she served as Head of Live Event and Immersive Experiences at Amazon Prime Video where she spearheaded several innovations in customer-facing features seen during live sporting events and movies, including immersive playback features utilizing virtual and augmented reality. Ms. Yue’s career also includes technology roles with the National Football League, ESPN, Perceptive Pixel, and Sportvision.

Ms. Yue graduated from Binghamton University with a degree in Economics and Finance and received an MBA from Columbia Business School.

About Sphere Entertainment Co.
Sphere Entertainment Co. is a leader in immersive entertainment, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies to redefine the future of entertainment. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.