Join the Nationwide Hunt to Discover Canada's Rich Mining Heritage, with a Chance to Strike $1M in Gold
The Northern Miner has launched "The Great Canadian Treasure Hunt," a nationwide contest offering a grand prize of $1 million in gold coins minted from Agnico Eagle Mines' Detour Lake Mine, plus 12 monthly bonus prizes of $25,000 each in gold coins.
Starting August 13, 2025, participants will receive monthly poetic riddles and clues leading to hidden treasures in publicly accessible locations across Canada. The initiative, supported by major industry sponsors including Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD, and others, aims to highlight Canada's mining heritage and the sector's importance in modern technology and clean energy development.
The treasure hunt requires no special equipment and is designed to engage families, puzzle enthusiasts, and adventure seekers while educating about the role of mining in Canada's economy and future.
The Northern Miner ha lanciato 'The Great Canadian Treasure Hunt', un concorso nazionale che mette in palio come premio principale 1 milione di dollari in monete d'oro coniate nella miniera Detour Lake di Agnico Eagle Mines, oltre a 12 premi bonus mensili da 25.000 dollari ciascuno in monete d'oro.
Dal 13 agosto 2025 i partecipanti riceveranno ogni mese indovinelli poetici e indizi che conducono a tesori nascosti in luoghi accessibili al pubblico in tutto il Canada. L'iniziativa, sostenuta da importanti sponsor del settore come Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD e altri, punta a valorizzare il patrimonio minerario canadese e l'importanza del settore nelle tecnologie moderne e nello sviluppo delle energie pulite.
La caccia al tesoro non richiede attrezzature particolari ed è pensata per coinvolgere famiglie, appassionati di enigmi e amanti dell'avventura, offrendo al contempo un'occasione di approfondimento sul ruolo dell'industria mineraria nell'economia e nel futuro del Canada.
The Northern Miner ha lanzado 'The Great Canadian Treasure Hunt', un concurso nacional que ofrece como gran premio 1 millón de dólares en monedas de oro acuñadas en la mina Detour Lake de Agnico Eagle Mines, además de 12 premios mensuales adicionales de 25.000 dólares cada uno en monedas de oro.
A partir del 13 de agosto de 2025, los participantes recibirán cada mes acertijos poéticos y pistas que conducen a tesoros ocultos en lugares de acceso público en todo Canadá. La iniciativa, respaldada por importantes patrocinadores del sector como Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD y otros, busca poner en valor el patrimonio minero de Canadá y la importancia del sector en la tecnología moderna y el desarrollo de energías limpias.
La búsqueda del tesoro no requiere equipo especial y está diseñada para involucrar a familias, aficionados a los puzles y buscadores de aventuras, al mismo tiempo que informa sobre el papel de la minería en la economía y el futuro de Canadá.
The Northern Miner가 'The Great Canadian Treasure Hunt'를 시작했습니다. 이 전국 규모 콘테스트는 미화 100만 달러 상당의 금화를 우승 상금으로 제공하며, 해당 금화는 Agnico Eagle Mines의 Detour Lake 광산에서 주조됩니다. 또한 매월 2만5천 달러 상당의 금화가 수여되는 보너스 12회가 마련되어 있습니다.
2025년 8월 13일부터 참가자들은 매달 시형의 수수께끼와 단서를 받아 캐나다 전역의 누구나 접근할 수 있는 장소에 숨겨진 보물로 이끕니다. Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD 등 주요 업계 후원으로 진행되는 이 행사는 캐나다의 광산 유산과 현대 기술 및 청정 에너지 개발에서 광업이 차지하는 중요성을 알리는 것을 목표로 합니다.
이 보물찾기는 특별한 장비가 필요하지 않도록 설계되어 가족, 퍼즐 애호가, 모험가들을 참여시키는 동시에 광업이 캐나다의 경제와 미래에서 하는 역할에 대해 교육하는 기회를 제공합니다.
The Northern Miner a lancé 'The Great Canadian Treasure Hunt', un concours national offrant comme grand prix 1 million de dollars en pièces d'or frappées à la mine Detour Lake d'Agnico Eagle Mines, ainsi que 12 prix bonus mensuels de 25 000 dollars chacun en pièces d'or.
À partir du 13 août 2025, les participants recevront chaque mois des énigmes poétiques et des indices menant à des trésors cachés dans des lieux accessibles au public à travers le Canada. L'initiative, soutenue par des sponsors majeurs du secteur tels que Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD et d'autres, vise à mettre en valeur le patrimoine minier canadien et l'importance du secteur pour les technologies modernes et le développement des énergies propres.
La chasse au trésor ne nécessite aucun équipement spécial : elle est conçue pour mobiliser les familles, les amateurs d'énigmes et les passionnés d'aventure, tout en sensibilisant au rôle de l'exploitation minière dans l'économie et l'avenir du Canada.
The Northern Miner hat 'The Great Canadian Treasure Hunt' gestartet, einen landesweiten Wettbewerb, der als Hauptpreis 1 Million US-Dollar in Goldmünzen auslobt, geprägt in der Detour Lake Mine von Agnico Eagle Mines, sowie 12 monatliche Zusatzpreise von jeweils 25.000 US-Dollar in Goldmünzen.
Ab dem 13. August 2025 erhalten Teilnehmende monatlich poetische Rätsel und Hinweise, die zu verborgenen Schätzen an öffentlich zugänglichen Orten in ganz Kanada führen. Die Initiative, unterstützt von großen Branchenpartnern wie Agnico Eagle Mines, Sprott Money, EarthLabs, IAMGOLD und weiteren, will das bergbauliche Erbe Kanadas hervorheben und die Bedeutung der Branche für moderne Technologien und die Entwicklung sauberer Energien betonen.
Die Schatzsuche erfordert keine besondere Ausrüstung und ist darauf ausgelegt, Familien, Rätselbegeisterte und Abenteurer anzusprechen und gleichzeitig über die Rolle des Bergbaus in der kanadischen Wirtschaft und Zukunft aufzuklären.
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The first clue for the once-in-a-lifetime "The Great Canadian Treasure Hunt" drops today, with a
Toronto, Ontario--(Newsfile Corp. - August 13, 2025) - Get ready, Canada! The Northern Miner is excited to announce The Great Canadian Treasure Hunt, a coast-to-coast search for a jaw-dropping
Inspired by Canada's mining heritage and in the pioneering spirit of exploration, this one-of-a-kind adventure invites Canadians from all walks of life to solve poetic riddles, interpret monthly clues and follow a trail of reasoning and curiosity to uncover hidden rewards.
Cannot view this video? Visit:
https://www.youtube.com/watch?v=-Mjza3Xll2g
"The Great Canadian Treasure Hunt is more than a contest, it's an invitation to explore Canada's legendary mining roots while flexing your brainpower", says Anthony Vaccaro, President of The Northern Miner Group. "We want to inspire a new kind of exploration, grounded in curiosity, logic and appreciation for Canada's rich natural history in a way that's never been done before."
"This Treasure Hunt acknowledges the pivotal role mining has played in the history of Canada and how the mining industry is very well positioned to make major contributions to community building and nation building now and, in the future," says Sean Boyd, Chairman of Agnico Eagle Mines Limited.
How the Hunt Works:
- Solve the clues: Each month a new poetic riddle is released to guide hunters toward hidden treasures.
- Claim the grand prize: Successfully follow the trail of clues to uncover the
$1 million gold treasure. - Find bonus prizes: 12 monthly prizes of
$25,000 each in gold coins are also up for grabs. - Easy and accessible: No special equipment is required. All treasures are hidden in publicly accessible locations.
- First clue drops today: The poem drops today, August 13 at treasure.northernminer.com. Subsequent hints will appear monthly through The Northern Miner, MINING.COM and CEO.CA.
Rooted in Canada's mining legacy, the adventure is designed to spark discovery while highlighting the essential contributions of the sector to Canada's future. From electric vehicle batteries and renewable energy technologies to smartphones and medical equipment, mining supports the infrastructure and innovation that shape modern life.
Whether you're a curious family, an armchair adventurer, or a die-hard puzzle solver, The Great Canadian Treasure Hunt is your chance to connect with Canada's mineral story and maybe strike it rich along the way.
"By sourcing and developing critical minerals here at home, Canada strengthens its ability to support clean energy, drive innovation and maintain domestic resource security in a rapidly changing global market," says Vaccaro. "The Treasure Hunt is a fun and imaginative way to spark curiosity about the resources that keep Canada and the world moving forward."
This campaign is proudly presented with the support of industry sponsors including Agnico Eagle Mines Limited, Sprott Money, EarthLabs Inc., IAMGOLD Corporation, The World Gold Council, Alamos Gold Inc., Ernst & Young LLP, MINING.COM, CEO.CA and The Canadian Mining Journal.
For more information, including full contest rules, FAQs and updates, visit treasure.northernminer.com.
Follow @northernminer (X/FB/YouTube) | @thenorthernminer (IG) | @mining (X) | @miningdotcom (IG/FB/YouTube); @ceodotca (X/IG/FB/TikTok) | @ceocafilm (YouTube) for ongoing clues and community updates.
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About The Northern Miner
The Northern Miner is a one-of-a-kind information resource. With over 110 years of experience serving the mining and exploration industry, crucial reports by The Northern Miner writing staff inform the decision-making process of thousands of high-performing mining professionals.
Founded in 1915, The Northern Miner remains the industry's most respected mining news authority, known for its on-the-ground journalism, editorial independence, and deep sector expertise. Now owned by EarthLabs Inc., it operates alongside platforms like MINING.COM, CEO.CA, and Canadian Mining Journal, delivering critical insight and trusted intelligence to the global mining community.
About EarthLabs Inc.
EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) (FSE: 8EK0) is a mining investment, technology, and media company that aims to provide strategic leverage to the metals and mining sector through investments, royalties and a full suite of data-driven media SaaS tools and services including CEO.CA, The Northern Miner, MINING.COM, Canadian Mining Journal and DigiGeoData.
For media inquiries, please contact:
Amanda Upshaw
Brookline Public Relations
aupshaw@brooklinepr.com
403-389-2291
Disclaimer
18+. No purchase necessary. Open to residents of Canada only. All prize valuations are in Canadian dollars (CAD) and based on the spot gold prices as of May 28, 2025, and may fluctuate with market prices. Full contest rules, eligibility criteria, and redemption process available at treasure.northernminer.com.
Neither the TSX Venture Exchange ("TSXV"), OTC Best Market ("OTCQX") nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.
Cautionary Statement on Forward-Looking Information
Certain statements contained in this news release constitute forward-looking statements within the meaning of Canadian securities legislation. All statements included herein, other than statements of historical fact, are forward-looking statements. Often, but not always, these forward-looking statements can be identified by the use of words such as "estimate", "potential", "projected", "assumed", "planned", "to be", "may", "could", "should", or similar expressions.
Forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied. These risks include, but are not limited to, those described in the Company's filings on SEDAR+ at www.sedarplus.ca. While the Company has attempted to identify key risks and assumptions, actual outcomes may vary.
Forward-looking statements reflect the beliefs, expectations, and opinions of management as of the date of this release. The Company disclaims any obligation to update or revise these statements, whether as a result of new information, future events, or otherwise, unless required by law. Undue reliance should not be placed on forward-looking statements.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262250
FAQ
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