Brats & Backyard Vibes: SpartanNash Launches Brat Shop to Meet Rising Demand for Grill Thrills
SpartanNash (SPTN) has launched a new Brat Shop concept at all Family Fare, D&W Fresh Market, and Martin's Super Market stores, running through Labor Day weekend. The limited-time, in-store destination features a variety of bratwurst flavors including Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak, and a Michigan-inspired cherry-flavored brat.
A nationwide survey commissioned by SpartanNash revealed that 66% of Americans consider summer grilling their favorite time of year, with 77% enjoying experimenting with new flavors at cookouts. In the Midwest, where SpartanNash operates nearly 200 retail stores, 42% of respondents enjoy brats at barbecues, with 51% of Midwesterners consuming at least one brat monthly.
SpartanNash (SPTN) ha inaugurato un nuovo concept di Brat Shop in tutti i negozi Family Fare, D&W Fresh Market e Martin's Super Market, disponibile fino al weekend del Labor Day. Questa destinazione temporanea in negozio offre una varietà di sapori di bratwurst, tra cui Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak e un brat aromatizzato alle ciliegie ispirato al Michigan.
Un sondaggio nazionale commissionato da SpartanNash ha rivelato che il 66% degli americani considera il barbecue estivo il momento preferito dell'anno, con il 77% che ama sperimentare nuovi gusti durante le grigliate. Nel Midwest, dove SpartanNash gestisce quasi 200 negozi al dettaglio, il 42% degli intervistati apprezza i brat alle grigliate, e il 51% dei residenti del Midwest consuma almeno un brat al mese.
SpartanNash (SPTN) ha lanzado un nuevo concepto de Brat Shop en todas las tiendas Family Fare, D&W Fresh Market y Martin's Super Market, disponible hasta el fin de semana del Día del Trabajo. Este destino temporal en tienda ofrece una variedad de sabores de bratwurst, incluyendo Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak y un brat con sabor a cereza inspirado en Michigan.
Una encuesta nacional encargada por SpartanNash reveló que el 66% de los estadounidenses considera que el asado de verano es su época favorita del año, y que el 77% disfruta experimentar con nuevos sabores en las parrilladas. En el Medio Oeste, donde SpartanNash opera casi 200 tiendas minoristas, el 42% de los encuestados disfruta de los brats en las barbacoas, y el 51% de los habitantes del Medio Oeste consume al menos un brat al mes.
SpartanNash(SPTN)는 Family Fare, D&W Fresh Market, Martin's Super Market 매장 전역에 새로운 Brat Shop 콘셉트를 선보였으며, 노동절 주말까지 운영됩니다. 이 한시적 매장 내 공간에서는 Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak, 그리고 미시간에서 영감을 받은 체리 맛 브랫 등 다양한 브랫소시지 맛을 제공합니다.
SpartanNash가 의뢰한 전국 설문조사에 따르면 미국인의 66%가 여름 바비큐를 가장 좋아하는 시기로 꼽았으며, 77%는 바베큐에서 새로운 맛을 시도하는 것을 즐긴다고 합니다. SpartanNash가 거의 200개 소매점을 운영하는 중서부 지역에서는 응답자의 42%가 바비큐에서 브랫을 즐기며, 중서부 주민의 51%는 매달 최소 한 번 이상 브랫을 섭취한다고 나타났습니다.
SpartanNash (SPTN) a lancé un nouveau concept de Brat Shop dans tous les magasins Family Fare, D&W Fresh Market et Martin's Super Market, jusqu'au week-end de la fête du Travail. Ce point de vente temporaire en magasin propose une variété de saveurs de bratwurst, incluant Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak, ainsi qu'un brat aromatisé à la cerise, inspiré du Michigan.
Une enquête nationale commandée par SpartanNash a révélé que 66 % des Américains considèrent le barbecue d'été comme leur période préférée de l'année, avec 77 % qui aiment expérimenter de nouvelles saveurs lors des grillades. Dans le Midwest, où SpartanNash exploite près de 200 magasins de détail, 42 % des personnes interrogées apprécient les brats lors des barbecues, et 51 % des habitants du Midwest consomment au moins un brat par mois.
SpartanNash (SPTN) hat ein neues Brat Shop-Konzept in allen Family Fare-, D&W Fresh Market- und Martin's Super Market-Filialen eingeführt, das bis zum Labor Day-Wochenende läuft. Diese zeitlich begrenzte Verkaufsstelle im Geschäft bietet eine Vielzahl von Bratwurstsorten, darunter Honey BBQ, Pineapple Teriyaki, Taco Cheddar, Hot+Sweet Red Chile, Philly Cheesesteak und eine kirschgeschmackte Bratwurst, inspiriert vom Bundesstaat Michigan.
Eine landesweite Umfrage, die von SpartanNash in Auftrag gegeben wurde, ergab, dass 66 % der Amerikaner das Sommergrillen als ihre Lieblingsjahreszeit ansehen, wobei 77 % es genießen, bei Grillpartys mit neuen Geschmacksrichtungen zu experimentieren. Im Mittleren Westen, wo SpartanNash fast 200 Einzelhandelsgeschäfte betreibt, genießen 42 % der Befragten Bratwürste bei Grillveranstaltungen und 51 % der Bewohner des Mittleren Westens konsumieren mindestens einmal im Monat eine Bratwurst.
- Strategic timing of launch ahead of peak summer grilling season
- Expansion of product offering with innovative flavors to meet consumer demand
- Strong regional market presence with nearly 200 retail stores in the Midwest
- Market research supports product launch with 51% of Midwesterners consuming brats monthly
- Limited-time offering only through Labor Day weekend
- Regional focus may limit broader market potential
Family Fare, D&W Fresh Market and Martin's Super Markets are ready for brat summer 2.0 with new in-store destination devoted to all things bratwurst
Brat Shop features a curated selection of bratwurst for store guests to relish every week, including sweet and smoky Honey BBQ, tangy Pineapple Teriyaki, zesty Taco Cheddar and spicy Hot+Sweet Red Chile. Plus, with regional-inspired flavors like the Philly Cheesesteak—the ultimate backyard heavyweight champion—and the Michigander classic brat that offers a little cherry-kissed twist, it's a real battle of the buns with bragging rights up for grabs.
"Let's be frank, we know that summer memories are made around the grill, and every grill master enjoys a little flex for their guests," said SpartanNash SVP and Chief Marketing Officer Erin Storm. "The Brat Shop helps grillers up their game with a wide range of crowd-pleasing brats. We can't wait for you to discover your favorite new flavor, made fresh daily in our stores."
According to a nationwide survey commissioned by SpartanNash and conducted by Talker Research™, with results that surprise no one: backyard grilling is a defining feature of summer for Americans who like fun. The survey of 2,000 adults found that nearly two-thirds (
In the Midwest—where SpartanNash operates nearly 200 retail grocery stores—
Consumer preferences are also shifting when it comes to how brats are dressed and served. One in 10 Americans prefers to eat brats plain, with, we'd expect, a high correlation of that population also opting to wear socks to bed and listen to concerts while wearing ear plugs. The more interesting part of humanity chooses mustard as its top condiment of choice, while younger consumers are increasingly reaching for ketchup, cheese and spicy peppers. Side dishes also reflect generational tastes: while
"No matter what's on the grill—or on the picnic table to go with it—it's clear that the best summer ever includes brats, beverages, sides and sweets," Storm said. "Brat Shop and our stores have everything you need to create new traditions and have fun doing it."
Backed by the expertise of SpartanNash's meat department and complemented by offerings in every aisle of the grocery store, Brat Shop is available through Labor Day weekend.
For more information and to find a participating store near you, visit spartannash.com/brat-shop.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and
Talker Research is a trademark of Talker, Inc.
CONTACT:
Adrienne Chance
SVP and Chief Communications Officer
SpartanNash
press@spartannash.com
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SOURCE SpartanNash
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