SpartanNash Names Matt Plumb Vice President, Marketing, Retail Banners

SpartanNash (SPTN) has appointed Matt Plumb as Vice President, Marketing, Retail Banners in a newly created role, effective immediately.

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SpartanNash (SPTN) has appointed Matt Plumb as Vice President, Marketing, Retail Banners in a newly created role, effective immediately. Plumb will lead marketing strategies for SpartanNash's nearly 200 Company-operated retail stores, focusing on defining brand architecture and creating differentiated experiences for each banner based on shopper insights. He will work with Retail and Merchandising teams to enhance both in-store and online experiences across banners including Family Fare, D&W Fresh Market, and Martin's Super Markets. Plumb brings experience as an independent marketing consultant and former Senior Director of Marketing at Suntory Global Spirits. He previously worked at Kraft Heinz in various roles from Associate Brand Manager to Category Head. Plumb holds both bachelor's degree and MBA from the University of Michigan.

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In newly created role, Plumb will define brand architecture and differentiated shopper experience for Family Fare, D&W Fresh Market, Martin's Super Markets and other Company banners

GRAND RAPIDS, Mich., May 19, 2025 /PRNewswire/ -- Food solutions company SpartanNash^® (the "Company") (Nasdaq: SPTN) today announced Matt Plumb has been named Vice President, Marketing, Retail Banners, effective immediately. In the newly created role for the food solutions company, Plumb will lead shopper-focused marketing strategies for SpartanNash's portfolio of nearly 200 Company-operated retail stores, defining brand architecture and a differentiated experience for each banner based on shopper insights.

"As we continue to build shopper loyalty and enhance the in-store and online experience for Family Fare^®, D&W^® Fresh Market, Martin's Super Markets and beyond, we want to showcase what our banners offer to fit each family's preferences," said SpartanNash Senior Vice President and Chief Marketing Officer Erin Storm. "Matt will be key in working with our Retail and Merchandising teams to deliver freshness, value, convenience and outstanding customer service to our guests – building on what they already know and love about each of our banners."

Plumb most recently served as an independent marketing consultant, developing customer segmentation and targeted marketing strategies for startup companies. He has also held roles as Senior Director, Marketing for Suntory Global Spirits, overseeing the company's U.S. whiskey portfolio. Plumb started his career at Kraft Heinz, where he held roles from Associate Brand Manager to Category Head, establishing the portfolio strategy for the CPG company's mainstream coffee brands. Plumb earned his bachelor's degree and MBA at the University of Michigan.

About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The Company distributes products for every aisle in the grocery store, from fresh produce to household goods to its OwnBrands, which include the Our Family^® portfolio of products. On the retail side, SpartanNash operates nearly 200 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin's Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers with convenience stores. Leveraging insights and solutions across its segments, SpartanNash offers a full suite of support services for independent grocers. For more information, visit spartannash.com.

CONTACT:
Adrienne Chance 
SVP and Chief Communications Officer
SpartanNash
press@spartannash.com  

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SOURCE SpartanNash

FAQ

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Who is Matt Plumb and what is his new role at SpartanNash (SPTN)?

Matt Plumb has been appointed as Vice President, Marketing, Retail Banners at SpartanNash, where he will lead marketing strategies for nearly 200 Company-operated retail stores and define brand architecture for each banner.

What experience does Matt Plumb bring to his role at SpartanNash (SPTN)?

Plumb was previously an independent marketing consultant, Senior Director of Marketing at Suntory Global Spirits, and held various roles at Kraft Heinz from Associate Brand Manager to Category Head.

How many retail stores will Matt Plumb oversee at SpartanNash (SPTN)?

Matt Plumb will oversee marketing strategies for nearly 200 Company-operated retail stores, including brands such as Family Fare, D&W Fresh Market, and Martin's Super Markets.

What are the main responsibilities of SpartanNash's new VP of Marketing, Retail Banners?

The role involves leading shopper-focused marketing strategies, defining brand architecture, and creating differentiated experiences for each retail banner based on shopper insights.