Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.
Specificity Inc. (SPTY) is a digital marketing and ad tech company that focuses on precision audience targeting, verified human engagement, and reducing bot-driven ad fraud. As a Nevada-incorporated firm with principal offices in Florida, it operates as a full-service digital marketing provider for both B2B and B2C clients, combining proprietary technology with agency expertise.
This news page aggregates updates and press releases about Specificity’s operations, technology developments, client wins, and capital markets activity. Recent announcements highlight the company’s work delivering human-verified, bot-free campaigns for enterprise clients, including a reported high-return campaign for a major European travel website, as well as its expansion into European markets through Specificity Europe under GDPR-compliant targeting methods.
Investors and observers can follow news about Specificity’s progress in building and refining its proprietary AI technology stack, its Letter of Intent with Blackpearl Group to create a Private Data Platform, and its efforts to position itself as a performance-driven marketing technology company. Coverage also includes corporate milestones such as regaining fully reporting SEC filer status, the effectiveness of its Form S-1 registration statement, leadership appointments, and developments related to its Strata Purchase Agreement financing structure.
By reviewing the news feed for SPTY, readers can see how Specificity communicates its strategy around fraud reduction, audience intelligence, and hybrid ad-tech and agency services. This page offers a centralized view of company statements on campaign performance, geographic expansion, regulatory status, and technology initiatives that shape its role in the advertising and communication services sector.
Specificity Inc (SPTY) has announced significant expansions to its in-market marketing strategy, powered by a daily nationwide intent feed system. The company's enhanced digital marketing platform now delivers targeted advertising across social media, display ads, and Connected TV (CTV) platforms, focusing exclusively on high-intent consumers.
The company's proprietary ad tech ensures ads reach only real humans, eliminating bot traffic and reducing fraud. Key developments include:
- Integration of high-intent audience data across social media platforms including Meta and TikTok
- Enhanced Connected TV advertising capabilities
- Launch of a redesigned website
- Implementation of AI-driven text and email marketing automation
CEO Jason Wood emphasized the importance of a hybrid model in modern digital marketing, stating that traditional ad manager tools alone are insufficient for avoiding waste and fraudulent traffic.
Specificity Inc (OTCQB:SPTY), a digital marketing solutions provider, has announced a strategic partnership with Blackpearl Group (BPG) to integrate Pearl Diver's AI-powered intent data solution into its marketing capabilities. This collaboration aims to enhance Specificity's Connected TV (CTV) campaign targeting accuracy nationwide.
The partnership combines Specificity's digital marketing expertise with Pearl Diver's AI-driven intent data to deliver clean audience data free of bot and mechanical traffic. The integration will leverage Pearl Diver's proprietary intent scoring to add additional layers of audience intelligence and refine targeting strategies.
The collaboration focuses on the CTV advertising space, which has emerged as a key digital marketing channel for engaging targeted audiences in a brand-safe environment. Through this partnership, Specificity will utilize Blackpearl's advanced audience data capabilities to enhance CTV campaign precision and optimize ad spend across various industries.
Specificity (OTC PINK:SPTY) has appointed Chris Gruening as its new Vice President of Client Services. With nearly 20 years of experience in client relationship management and strategic marketing, Gruening will support the company's mission to deliver tailored marketing solutions for its brand portfolio, including Specificity, Put-Thru, and Intent Buyers.
CEO Jason Wood emphasized that 2025 marks a turning point for Specificity, highlighting Gruening's expertise in attribution and technology optimization. The appointment aims to enhance the company's focus on revenue and conversion rates rather than traditional metrics like reach and impressions. Gruening's role will be important in maintaining client success and driving strategic initiatives, particularly following the recent launch of IntentBuyers.com and Put-Thru's growth.
Specificity Inc. (OTC Pink: SPTY) has reported significant achievements for December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing clients. The digital marketing firm has experienced a notable increase in Requests for Proposals (RFPs), indicating growing market recognition.
The company is actively working towards regaining SEC compliance in partnership with CM3 Advisory to complete its audit, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to Specificity's core operations. The company expects to achieve SEC compliance by the end of March 2025.
Specificity Inc. (OTC Pink: SPTY) reported significant achievements in December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing customers. The company experienced a notable increase in Requests for Proposals (RFPs) for its digital marketing services.
The company is actively working with CM3 Advisory to complete its audit and regain SEC compliance, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to core business operations. Management expects to achieve SEC compliance by the end of March 2025.
Specificity (OTC Pink: SPTY) has completed the asset purchase of HomeQ, acquiring its advanced technology stack. The transaction, initially planned as an acquisition, was finalized as an asset purchase. The HomeQ tech stack will enhance Specificity's capabilities in providing hyper-precise, real-time data targeting for digital advertising, with a particular focus on the home services sector.
Glenn Anderson, HomeQ's largest investor, has increased his investment position in SPTY following the asset purchase share conversion, expressing confidence in Specificity's vision and leadership. The acquisition aims to strengthen Specificity's position in the adtech industry while expanding its service offerings across multiple verticals.
Specificity (SPTY) has appointed Richard L. Berry, III as its new Chief Operating Officer. Berry brings over 30 years of business experience, notably as former CEO of AquaHydrate Inc., where he achieved $15 million in annual revenue and led a $50 million sale to Yucaipa Companies. As COO, Berry will oversee operational strategies across Specificity's core brands: Specificity, Put-Thru, and Intent Buyers. The appointment aligns with the company's expansion, including the recent launch of IntentBuyers.com and Put-Thru, a marketing solution for SMBs focusing on enterprise-level audience targeting and lead generation services.
Specificity Inc. (OTCQB: SPTY), a digital marketing firm, has announced its move to the OTC Alternative Markets to maintain trading and market maker activity. This shift is due to issues with their previous auditor, BF Borgers, who lost their audit certification. CEO Jason Wood stated that the company is working to re-do audits for 2022 and 2023 to regain SEC compliance and return to OTCQB.
Despite this setback, Specificity is proceeding with its acquisition of livePRO/HomeQ and has begun raising capital for growth. Wood emphasized that the business remains healthy and expects significant developments in 2024, with more announcements coming soon.
Specificity, a digital marketing firm, announced its acquisition of livePRO, a platform offering real-time customer interaction solutions. This acquisition aims to enhance customer engagement by integrating Specificity's marketing expertise with livePRO's real-time interaction technology. The collaboration is set to revolutionize customer interactions, providing immediate and humanized connections that improve customer experience and business outcomes. This move follows a strategic partnership between the two companies, targeting the modernization of the home services industry. The acquisition addresses challenges such as bot traffic and click fraud, aiming to deliver better conversion technology and proof of concept for Specificity's audience ID tech stack.
Specificity (OTCQB: SPTY) has partnered with livePRO to revolutionize the home services industry. This collaboration aims to modernize contractor-customer interactions through livePRO's real-time virtual connection platform. livePRO’s offerings, like HomeQ, provide instant project access and real-time client engagement, empowering contractors in the digital age. Specificity's expertise in marketing technology complements livePRO's innovative approach, enhancing its market position. Key executives from both companies highlight the transformative potential of this partnership for the industry. This alliance signifies a major step towards redefining efficiency and innovation in home services.