Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.
Specificity Inc. (SPTY) is a digital marketing and ad tech company that focuses on precision audience targeting, verified human engagement, and reducing bot-driven ad fraud. As a Nevada-incorporated firm with principal offices in Florida, it operates as a full-service digital marketing provider for both B2B and B2C clients, combining proprietary technology with agency expertise.
This news page aggregates updates and press releases about Specificity’s operations, technology developments, client wins, and capital markets activity. Recent announcements highlight the company’s work delivering human-verified, bot-free campaigns for enterprise clients, including a reported high-return campaign for a major European travel website, as well as its expansion into European markets through Specificity Europe under GDPR-compliant targeting methods.
Investors and observers can follow news about Specificity’s progress in building and refining its proprietary AI technology stack, its Letter of Intent with Blackpearl Group to create a Private Data Platform, and its efforts to position itself as a performance-driven marketing technology company. Coverage also includes corporate milestones such as regaining fully reporting SEC filer status, the effectiveness of its Form S-1 registration statement, leadership appointments, and developments related to its Strata Purchase Agreement financing structure.
By reviewing the news feed for SPTY, readers can see how Specificity communicates its strategy around fraud reduction, audience intelligence, and hybrid ad-tech and agency services. This page offers a centralized view of company statements on campaign performance, geographic expansion, regulatory status, and technology initiatives that shape its role in the advertising and communication services sector.
Specificity Inc. (OTCQB: SPTY), a digital marketing firm, has announced its move to the OTC Alternative Markets to maintain trading and market maker activity. This shift is due to issues with their previous auditor, BF Borgers, who lost their audit certification. CEO Jason Wood stated that the company is working to re-do audits for 2022 and 2023 to regain SEC compliance and return to OTCQB.
Despite this setback, Specificity is proceeding with its acquisition of livePRO/HomeQ and has begun raising capital for growth. Wood emphasized that the business remains healthy and expects significant developments in 2024, with more announcements coming soon.
Specificity, a digital marketing firm, announced its acquisition of livePRO, a platform offering real-time customer interaction solutions. This acquisition aims to enhance customer engagement by integrating Specificity's marketing expertise with livePRO's real-time interaction technology. The collaboration is set to revolutionize customer interactions, providing immediate and humanized connections that improve customer experience and business outcomes. This move follows a strategic partnership between the two companies, targeting the modernization of the home services industry. The acquisition addresses challenges such as bot traffic and click fraud, aiming to deliver better conversion technology and proof of concept for Specificity's audience ID tech stack.
Specificity (OTCQB: SPTY) has partnered with livePRO to revolutionize the home services industry. This collaboration aims to modernize contractor-customer interactions through livePRO's real-time virtual connection platform. livePRO’s offerings, like HomeQ, provide instant project access and real-time client engagement, empowering contractors in the digital age. Specificity's expertise in marketing technology complements livePRO's innovative approach, enhancing its market position. Key executives from both companies highlight the transformative potential of this partnership for the industry. This alliance signifies a major step towards redefining efficiency and innovation in home services.
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