Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.
Specificity Inc. (SPTY) is a digital marketing and ad tech company that focuses on precision audience targeting, verified human engagement, and reducing bot-driven ad fraud. As a Nevada-incorporated firm with principal offices in Florida, it operates as a full-service digital marketing provider for both B2B and B2C clients, combining proprietary technology with agency expertise.
This news page aggregates updates and press releases about Specificity’s operations, technology developments, client wins, and capital markets activity. Recent announcements highlight the company’s work delivering human-verified, bot-free campaigns for enterprise clients, including a reported high-return campaign for a major European travel website, as well as its expansion into European markets through Specificity Europe under GDPR-compliant targeting methods.
Investors and observers can follow news about Specificity’s progress in building and refining its proprietary AI technology stack, its Letter of Intent with Blackpearl Group to create a Private Data Platform, and its efforts to position itself as a performance-driven marketing technology company. Coverage also includes corporate milestones such as regaining fully reporting SEC filer status, the effectiveness of its Form S-1 registration statement, leadership appointments, and developments related to its Strata Purchase Agreement financing structure.
By reviewing the news feed for SPTY, readers can see how Specificity communicates its strategy around fraud reduction, audience intelligence, and hybrid ad-tech and agency services. This page offers a centralized view of company statements on campaign performance, geographic expansion, regulatory status, and technology initiatives that shape its role in the advertising and communication services sector.
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Specificity Inc. (OTCQB:SPTY) will host a shareholder update call on May 2, 2022, at 5 PM ET. The management aims to review the company's 2022 performance and outline the 2023 outlook. CEO Jason Wood expressed optimism about the company's growth potential, highlighting a strong sales pipeline and plans to uplist to a major U.S. exchange by mid-2024. Specificity encourages early direct investors to contact E*Trade for share deposits. The digital marketing firm has developed advanced tools for audience targeting, focusing on delivering substantial marketing solutions to clients. The first quarter operating results, ending March 31, 2023, are expected to be reported by mid-May.
Specificity Inc. (OTCQB:SPTY) announces new client agreements following a re-focused sales and marketing strategy. The new clients span various industries, including:
- Building materials
- GPS for material handling
- Construction materials
- Financial consultation
- Business services (PPO, payroll, insurance)
- Septic and well systems
- Liquor distribution
- Automotive services
CEO Jason Wood highlights increased sales opportunities and closing rates attributed to the new approach, underlining the effectiveness of their digital marketing solutions across diverse sectors. Specificity aims to enhance its marketing services, leveraging advanced audience targeting tools to assist businesses in their marketing efforts.
Specificity Inc. (OTCQB:SPTY) reported strong financial results for the year ended December 31, 2022, with a revenue increase of 53% to $1.1 million. Gross profit rose 48% to $0.6 million, but gross margin fell slightly to 48.4%. The adjusted EBITDA loss decreased 13% to $2.0 million. The company highlighted its public listing debut and the appointment of Kevin Harrington to its advisory board. Specificity raised $750,000 from investors and plans to launch PickPocket, a location-based marketing tool. CEO Jason Wood expressed confidence in addressing market gaps and anticipates continued growth in 2023.
Specificity Inc. (OTCQB:SPTY) reports a successful 2022, achieving key objectives and positioning for growth in 2023. The company saw a 73% revenue increase to $0.9 million and 48% gross profit growth to $0.4 million year-to-date through September 30, 2022. An investment of $750,000 was raised, with additional participation from the Chief Revenue Officer. The company is ready to launch PickPocket, a location-based marketing tool targeting users post-iOS tracking opt-out. This innovative product aims to enhance their competitiveness in digital marketing. Specificity remains optimistic about increasing shareholder value and future growth opportunities.
Specificity Inc. (OTCQB:SPTY) announced the upcoming launch of PickPocket, a location-based digital marketing platform, by the end of 2022. This self-serve platform allows users to control their campaigns, including budget and targeting. Clients will receive detailed analytics post-campaign, tracking foot traffic and conversions. CEO Jason Wood highlighted that PickPocket addresses challenges in digital marketing due to the iOS update, which has impacted traditional social media marketing strategies. The service aims to provide more precise targeting for businesses.
Specificity Inc. (OTCQB:SPTY) has engaged ClearThink and Bear Creek Capital to enhance its investor relations strategy. CEO Jason Wood stated the company is entering a growth phase after filing an S-1 Registration Statement to raise up to $5 million through a share offering. The Q2 2022 revenue surged by 140% to $379,000, showcasing their digital marketing value. The funds will support expanding the sales team and launching the Pick Pocket subsidiary. The aim is to boost visibility and attract potential investors to improve stockholder value.
Specificity Inc. (OTCQB:SPTY) has successfully raised $750,000 from a mix of existing and new investors, including a notable insider purchase of $300,000 by Chief Revenue Officer Kevin Frisbie. The funds will support growth initiatives, including expanding the sales team and launching the subsidiary Pick Pocket. Following the effective S-1 Registration Statement, the company aims to raise an additional $5 million. CEO Jason Wood expressed confidence in attracting new investors to enhance company growth and product offerings.