Scripps promotes sports sales executive to lead local media sales
Rhea-AI Summary
The E.W. Scripps Company (NASDAQ: SSP) has appointed Tony Lamerato as vice president of local media sales, effective Feb. 17, 2025. In his new role, Lamerato will oversee revenue strategy and business development across Scripps' network of over 60 local television stations.
Lamerato, who joined Scripps in 2016, previously served as vice president of sports revenue and sponsorships, where he managed revenue strategies for Scripps Sports' partnerships, including the Big Sky Conference and NHL teams. His experience includes roles as senior director of revenue strategy for Scripps' Local Media division and director of sales for Detroit stations WXYZ and WMYD.
The appointment aims to strengthen Scripps' revenue-generating initiatives across local advertising markets, focusing on sports inventory monetization and supporting local sales teams in fostering community business growth.
Positive
- Strategic promotion focusing on revenue growth across 60+ local TV stations
- Appointment of experienced internal candidate with proven track record in sports revenue and sponsorships
- Expansion of sports partnerships portfolio including NHL teams and Big Sky Conference
Negative
- None.
News Market Reaction
On the day this news was published, SSP gained 2.13%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Lamerato will be responsible for driving revenue-generating initiatives across Scripps' local advertising markets – from monetizing Scripps' sports inventory to helping its local sales teams foster business growth in their communities.
Lamerato, who joined Scripps in 2016, most recently served as vice president of sports revenue and sponsorships. In this role, he led the revenue and sponsorship strategy for Scripps Sports, helping to model and value sports rights and advertising opportunities for Scripps' local sports partnerships, including the Big Sky Conference and the NHL's Vegas Golden Knights, Florida Panthers and Utah Hockey Club. He also worked closely with divisions across Scripps to advance the sales process.
Prior to his role with Scripps Sports, he served as senior director of revenue strategy for Scripps' Local Media division. He was previously director of sales for WXYZ and WMYD – Scripps' ABC and independent stations in
"Tony is a proven sales leader who goes the extra mile to deliver the best results for both our Scripps teams and our advertisers," said Brian Norris, Scripps chief revenue officer. "He'll be an important part of our success as Scripps continues to create meaningful connections with consumers and advertisers on every platform."
Lamerato is vice chairman of the board of directors for Diversified Members Credit Union and also serves on the board of directors for the Michigan Association of Broadcasters.
He holds a bachelor's degree in business administration and sports management from Aquinas College.
Media contact: Becca McCarter, The E.W. Scripps Company, 513-410-2425, Rebecca.mccarter@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
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SOURCE The E.W. Scripps Company
FAQ
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