Scripps taps veteran media strategist to bolster research and consumer insights
The E.W. Scripps Company (NASDAQ: SSP) has appointed Sandy Padula as vice president, head of enterprise research and consumer insights. In this newly created position, Padula will lead enterprise-wide research initiatives across Scripps' portfolio of national networks and over 60 local TV stations.
Padula, formerly senior vice president of research and consumer insight at WarnerMedia Entertainment, brings decades of media research experience. She will focus on developing advanced advertising tools and leveraging audience intelligence to enhance campaign effectiveness. Based in Atlanta, Padula will report to Keisha Taylor Starr, Scripps' chief marketing officer and general manager of Scripps Networks.
The E.W. Scripps Company (NASDAQ: SSP) ha nominato Sandy Padula vicepresidente e responsabile della ricerca aziendale e degli insight sui consumatori. In questo nuovo ruolo, Padula guiderà le iniziative di ricerca a livello aziendale in tutto il portafoglio di reti nazionali e oltre 60 stazioni televisive locali di Scripps.
Padula, precedentemente vicepresidente senior della ricerca e degli insight sui consumatori presso WarnerMedia Entertainment, porta con sé decenni di esperienza nella ricerca media. Si concentrerà sullo sviluppo di strumenti pubblicitari avanzati e sull’utilizzo dell’intelligenza del pubblico per migliorare l’efficacia delle campagne. Con base ad Atlanta, Padula riferirà a Keisha Taylor Starr, chief marketing officer e general manager di Scripps Networks.
The E.W. Scripps Company (NASDAQ: SSP) ha nombrado a Sandy Padula vicepresidenta y jefa de investigación empresarial y conocimientos del consumidor. En este nuevo puesto, Padula dirigirá las iniciativas de investigación a nivel empresarial en la cartera de redes nacionales y más de 60 estaciones de televisión locales de Scripps.
Padula, anteriormente vicepresidenta senior de investigación y conocimientos del consumidor en WarnerMedia Entertainment, aporta décadas de experiencia en investigación de medios. Se centrará en desarrollar herramientas publicitarias avanzadas y aprovechar la inteligencia de la audiencia para mejorar la efectividad de las campañas. Con base en Atlanta, Padula reportará a Keisha Taylor Starr, directora de marketing y gerente general de Scripps Networks.
The E.W. Scripps Company (NASDAQ: SSP)는 Sandy Padula를 부사장 겸 기업 연구 및 소비자 인사이트 책임자로 임명했습니다. 새로 신설된 이 직책에서 Padula는 Scripps의 전국 네트워크 포트폴리오와 60개 이상의 지역 TV 방송국에 걸친 전사적 연구 이니셔티브를 이끌게 됩니다.
이전에는 WarnerMedia Entertainment에서 연구 및 소비자 인사이트 수석 부사장을 역임한 Padula는 수십 년간의 미디어 연구 경험을 보유하고 있습니다. 그녀는 고급 광고 도구 개발과 청중 인텔리전스 활용에 집중하여 캠페인 효과를 향상시킬 예정입니다. 애틀랜타에 기반을 둔 Padula는 Scripps 네트워크의 최고 마케팅 책임자이자 총괄 관리자 Keisha Taylor Starr에게 보고할 것입니다.
The E.W. Scripps Company (NASDAQ : SSP) a nommé Sandy Padula vice-présidente, responsable de la recherche d'entreprise et des insights consommateurs. Dans ce nouveau poste, Padula dirigera les initiatives de recherche à l'échelle de l'entreprise à travers le portefeuille de réseaux nationaux et plus de 60 stations de télévision locales de Scripps.
Padula, auparavant vice-présidente senior de la recherche et des insights consommateurs chez WarnerMedia Entertainment, apporte plusieurs décennies d'expérience en recherche média. Elle se concentrera sur le développement d’outils publicitaires avancés et l’exploitation de l’intelligence des audiences pour améliorer l’efficacité des campagnes. Basée à Atlanta, Padula reportera à Keisha Taylor Starr, directrice marketing et directrice générale des réseaux Scripps.
The E.W. Scripps Company (NASDAQ: SSP) hat Sandy Padula zur Vizepräsidentin und Leiterin für Unternehmensforschung und Verbraucheranalysen ernannt. In dieser neu geschaffenen Position wird Padula unternehmensweite Forschungsinitiativen über das Portfolio von Scripps mit nationalen Netzwerken und mehr als 60 lokalen Fernsehsendern leiten.
Padula, zuvor Senior Vice President für Forschung und Verbraucheranalysen bei WarnerMedia Entertainment, bringt jahrzehntelange Erfahrung in der Medienforschung mit. Sie wird sich darauf konzentrieren, fortschrittliche Werbetools zu entwickeln und Zielgruppeninformationen zu nutzen, um die Kampagneneffektivität zu steigern. Mit Sitz in Atlanta berichtet Padula an Keisha Taylor Starr, Chief Marketing Officer und General Manager von Scripps Networks.
- Strategic hire brings extensive media research expertise from WarnerMedia Entertainment
- Appointment aims to enhance advertising tools and campaign measurement capabilities
- Addition strengthens company's data-driven decision-making capabilities
- None.
In this new role, Padula will spearhead comprehensive enterprise-wide research initiatives that leverage audience and market intelligence across Scripps' multiplatform portfolio of national networks and over 60 local television stations. She also will work with Scripps' sales teams to develop advanced advertising tools that empower brands to optimize campaign effectiveness and accurately measure their impact in real-time.
Padula brings an accomplished record of leadership in media research, with decades of experience working with studios, networks, nonprofits and national brands to translate multiplatform measurement and custom market research into actionable business strategies. Her career includes a tenure at WarnerMedia Entertainment, where she served as senior vice president of research and consumer insight. During her time at WarnerMedia, Padula was instrumental in guiding the company through industry evolution, delivering strategic insights that shaped major content, marketing and advertising initiatives. Most recently, she led a boutique executive consulting firm focused on research-driven growth strategies.
"Sandy's strong expertise in data storytelling and market trends analysis is a tremendous asset to Scripps as we continue deepening our connection to our consumers and advertisers," said Keisha Taylor Starr, Scripps' chief marketing officer and general manager, Scripps Networks. "Her leadership will propel our commitment to innovative, data-informed strategies that drive transformative results for brands and consumers alike."
Padula frequently lectures on the power of storytelling with data at several universities, including the University of Southern California, The University of Alabama and Skidmore College. She will be based in
Media contact:
Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
Scripps in the news Scripps press releases
View original content to download multimedia:https://www.prnewswire.com/news-releases/scripps-taps-veteran-media-strategist-to-bolster-research-and-consumer-insights-302518713.html
SOURCE The E.W. Scripps Company
FAQ
Who is Sandy Padula and what is her new role at Scripps (NASDAQ: SSP)?
What is Sandy Padula's previous experience before joining Scripps?
How will Sandy Padula's appointment benefit Scripps advertisers?
What is the scope of Scripps' media operations that Padula will oversee?
