WNBA on ION more than doubles viewership from 2023 and delivers 23.37 million viewers during 2024 season

Rhea-AI Summary

The WNBA on ION, part of The E.W. Scripps Company (NASDAQ: SSP), saw a significant increase in viewership during the 2024 season. Average viewership doubled with a 133% increase from 2023, reaching 670,000 viewers per game. The network attracted 23.37 million unique viewers across games and wrap shows, up from 12.3 million last year. Notably, the male audience (ages 25-54) grew by 181%.

ION broadcast a WNBA-high 43 regular-season games and 67 hours of content, including a new studio show. Seven telecasts exceeded an average of 1 million viewers. The network also delivered the largest percentage of female audience among networks airing WNBA games, with 50% of the 18-49 audience and 45% of the total audience being female.

Positive

• Average viewership for WNBA games on ION increased by 133% from 2023
• Total unique viewers reached 23.37 million, up from 12.3 million in 2023
• Male audience (ages 25-54) grew by 181%
• Seven telecasts exceeded an average of 1 million viewers
• ION delivered the largest percentage of female audience among networks airing WNBA games
• Scripps added more than 20 new advertisers as ratings surged

Negative

• None.

News Market Reaction – SSP

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-0.50% News Effect

On the day this news was published, SSP declined 0.50%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

CINCINNATI, Sept. 19, 2024 /PRNewswire/ -- Average viewership for the State Farm WNBA Friday Night Spotlight on ION in 2024 increased by 133% from 2023, and the network attracted 23.37 million unique viewers across games and wrap shows. The male audience (ages 25-54) grew 181%.

The E.W. Scripps Company (NASDAQ: SSP) and the Women's National Basketball Association (WNBA) completed the second year of a multi-year agreement to televise weekly double-headers in primetime on Fridays during the regular season on ION, a national sports and entertainment broadcast network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services.

ION broadcast a WNBA-high 43 regular-season games and a league-high 67 hours of WNBA regular-season content, and this year added a studio show that aired before, in-between and sometimes after games. Scripps Sports also unveiled a new studio designed and built, in part, specifically for ION on WNBA studio shows.

Highlights of "WNBA Friday Night Spotlight on ION" Season 2*:

• WNBA games on ION averaged 670,000 P2+ viewers, a 133% increase from 2023.
• Of the total reach of 23.37 million – up from 12.3 million last year – 9.46 million viewers P2+ only watched games on ION. (One-minute qualifier Live+SD; excludes repeat broadcasts and ESPND)
• 7 telecasts exceeded an average of 1 million viewers, topped by the Aug. 30 games between the Indiana Fever and Chicago Sky, a national broadcast, and the Minnesota Lynx and Dallas Wings, a local broadcast, which together drew an average of 1.6 million and peaked at 1.92 million.
• ION delivered the largest percentage of female audience of any network airing WNBA games this season – 50% of the ION P18-49 audience was female and 45% of the P2+ audience was female.
• ION delivered more than 3.7 million hours of viewing across the season, including via Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.
• Scripps added more than 20 new advertisers as ratings surged in the second year of WNBA broadcasts on ION.
• The WNBA on ION social media saw strong year-over-year growth, generating 100 million+ impressions on Instagram, X and Facebook through collaborations with players, teams and the league.

"This season was a big step forward for the WNBA and its players in terms of exposure both in arenas and on television," said Brian Lawlor, Scripps Sports president. "It was so fun to watch the momentum build throughout the season. Scripps is thrilled to have played a part in that."

"We are incredibly pleased with the success of our partnership with Scripps Sports, which has played a pivotal role in amplifying the reach and visibility of the WNBA season," said WNBA Commissioner Cathy Engelbert. "Through this partnership, we've been able to showcase great basketball with a broader audience, deepening the connection between the league, the players and our growing fanbase while delivering record-breaking viewership numbers."

*Sources for data: Nielsen L+SD national panel one-minute qualifier for reach, average program performance 05/14/2024-09/13/2024; FAST – Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.

Media contacts: Scripps – Michael Perry, (513) 259-4718, michael.perry@scripps.com
WNBA contact: – Ron Howard, (201) 293-1068, rhoward@nba.com

Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women's National Basketball Association (WNBA), the National Women's Soccer League (NWSL), the National Hockey League's (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club and the NCAA's Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company. 

Scripps Sports in the news          Scripps in the news               Scripps press releases

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SOURCE The E.W. Scripps Company

FAQ

What was the average viewership for WNBA games on ION in 2024?

The average viewership for WNBA games on ION in 2024 was 670,000 viewers, representing a 133% increase from 2023.

How many unique viewers did the WNBA on ION attract in 2024?

The WNBA on ION attracted 23.37 million unique viewers across games and wrap shows during the 2024 season.

What was the growth in male audience for WNBA games on ION in 2024?

The male audience (ages 25-54) for WNBA games on ION grew by 181% in 2024 compared to the previous year.

How many WNBA regular-season games did ION broadcast in 2024?

ION broadcast a WNBA-high 43 regular-season games in 2024, along with 67 hours of WNBA regular-season content.

What was the highest-rated WNBA broadcast on ION in 2024?

The highest-rated broadcast was on Aug. 30, featuring games between Indiana Fever vs Chicago Sky and Minnesota Lynx vs Dallas Wings, which drew an average of 1.6 million viewers and peaked at 1.92 million.