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Altrova Health Inc. Announces Appointment of New Chief Financial Officer

(Neutral)
(Very Positive)
Tags
management

Altrova Health (OTCQB: SSPLF) appointed Greg Rossi as Chief Financial Officer effective June 4, 2026, succeeding Jordan Greenberg.

Rossi brings 25+ years of operational and transactional experience across CPG, e-commerce, SaaS, logistics, health, and cannabis, supporting Altrova Health's growth, O-Spray product line, and health and safety technologies.

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Positive

  • Appointment of new CFO Greg Rossi effective June 4, 2026
  • New CFO brings 25+ years of multi-industry leadership experience
  • Leadership bench strengthened as company enters next phase of growth
  • Focus on O-Spray line and health and safety technologies highlighted

Negative

  • None.

News Market Reaction – SSPLF

-7.39%
-7.39% Session close to close

In the Jun 9 session, SSPLF declined 7.39%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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Toronto, Ontario--(Newsfile Corp. - June 4, 2026) - Altrova Health Inc. (CSE: ROVA) (OTCQB: SSPLF) (FSE: WF8) ("Altrova Health" or the "Company") is pleased to announce that effective today, Greg Rossi has been appointed the new Chief Financial Officer (CFO) of the Company.

Greg Rossi is a seasoned C-suite executive with more than 25 years of experience leading operations, supply chain, manufacturing, distribution, engineering, and business transformation initiatives across multiple industries. Having worked with global CPG and supply chain organizations while also leading and scaling high-growth companies in the e-commerce, SaaS, logistics, staffing, health, and cannabis sectors, Greg brings a wealth of expertise in operational leadership, strategic growth, and complex buy-side and sell-side transactions. His combination of operational depth and entrepreneurial leadership will be instrumental in driving Altrova Health's continued expansion and long-term shareholder value creation.

Mr. Rossi will succeed outgoing CFO Jordan Greenberg.

Jordan Greenberg, a seasoned financial executive with extensive public company experience, has brought strategic direction and financial discipline to Altrova Health since his appointment in December 2024. With a track record of success in scaling growth-stage businesses and deep knowledge of public markets, Jordan has been instrumental in strengthening the Company's financial reporting and operational foundations during a pivotal period of transition, including the Company's rebranding from Safe Supply Streaming Co. Ltd. to Altrova Health Inc.

"I would like to personally thank Jordan for his invaluable contributions during a transformative chapter for our Company. His leadership and expertise have been integral to establishing a strong financial framework, and we wish him all the best in his future endeavors," said Geoff Benic, Chief Executive Officer of Altrova Health.

This appointment further bolsters Altrova Health's leadership bench as the Company enters its next phase of growth. With an enhanced focus on innovative health and wellness solutions, including the recently launched O-Spray product line and the Company's continued development of health and safety technologies, Greg Rossi's broad operational and transactional experience positions Altrova Health to accelerate its commercial strategy and drive scalable, long-term value for shareholders.

About Altrova Health Inc.

Altrova Health Inc. (CSE: ROVA) (OTCQB: SSPLF) (FSE: WF8) is a Canadian public company building a growing portfolio of health solutions across detection, protection, treatment, and wellness. The Company's current product portfolio includes exclusive Canadian distribution rights for the NIRLAB SA ("NIRLAB") NIRLIGHT drug analysis device, the ToxiShield fentanyl and drink-spiking detection product line, and the O-Spray product line.

For more information, please visit: www.altrovahealth.com

On behalf of the Board of Directors of Altrova Health Inc.

"Geoff Benic"
Geoff Benic, CEO

Media & Investor Contact:
Altrova Health Inc.
Email: info@altrovahealth.com
Geoff Benic, Chief Executive Officer
Email: geoff@altrovahealth.com
Phone: +1 647-880-7314
Website: www.altrovahealth.com

The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.

Cautionary Note Regarding Forward-Looking Statements

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. These statements relate to future events or future performance. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current belief or assumptions as to the outcome and timing of such future events.

The forward-looking information and forward-looking statements contained herein include, but are not limited to, statements regarding: the Company's performance, business objectives and milestones and the anticipated timing thereof, and costs in connection with the execution or achievement of such objectives and milestones; the Company's dedication to advancing healthcare innovation and transforming the medical, wellness, and technology sectors; the Company creating a platform of synergistic businesses; Greg Rossi's operational expertise and leadership being instrumental in driving the Company's expansion and creating shareholder value; and the Company improving lives, fostering innovation, and contributing to a safer and healthier future.

These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. Readers are cautioned not to place undue reliance on forward-looking statements. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise, except as required by applicable law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/300291

FAQ

What did Altrova Health (OTCQB: SSPLF) announce on June 4, 2026?

Altrova Health announced the appointment of Greg Rossi as Chief Financial Officer, effective June 4, 2026. According to Altrova Health, he succeeds outgoing CFO Jordan Greenberg and is expected to support the company’s next phase of growth and commercialization efforts.

Who is the new CFO of Altrova Health (SSPLF) and what is his background?

The new CFO of Altrova Health is Greg Rossi, a seasoned C-suite executive. According to Altrova Health, he has over 25 years of experience in operations, supply chain, manufacturing, distribution, engineering, and transactional work across CPG, e-commerce, SaaS, logistics, health, and cannabis sectors.

What role did outgoing CFO Jordan Greenberg play at Altrova Health (SSPLF)?

Jordan Greenberg served as CFO since December 2024 and is now succeeded by Greg Rossi. According to Altrova Health, Greenberg strengthened financial reporting, supported operational foundations, and helped guide the company through its rebranding to Altrova Health during a pivotal transition period.

How does the new CFO appointment support Altrova Health’s health and wellness strategy?

The CFO appointment is intended to support Altrova Health’s growth in health and wellness solutions. According to Altrova Health, Rossi’s operational and transactional experience aligns with expanding the O-Spray product line and advancing health and safety technologies to drive scalable, long-term value.

What does the CFO change mean for Altrova Health (SSPLF) shareholders?

For shareholders, the CFO change reflects a leadership shift aimed at supporting long-term value creation. According to Altrova Health, Greg Rossi’s experience in scaling high-growth companies is expected to help accelerate the company’s commercial strategy and its next phase of expansion.