Code and Theory Named Ad Age B2B Agency of the Year
Rhea-AI Summary
Code and Theory, a Stagwell (NASDAQ: STGW) company, has been named Ad Age's inaugural Business-to-Business Agency of the Year. The technology and creative network, uniquely balanced with 50% creative and 50% engineers, has demonstrated significant achievements in B2B customer experiences and AI applications.
Key accomplishments include:
- Transforming Amazon Ads platform, achieving +66% unaided awareness
- Leading Qualcomm's B2B to B2D transition, increasing developer website visits by 540%
- Executing Thomson Reuters' first rebrand in 16 years, resulting in +40% unaided awareness
- Enhancing Volvo Trucks' digital presence with 350% visitor increase
- Transforming ETS's B2B offering, achieving 78% increase in leads
The company recently launched its Media Experience Practice and appointed James O'Brien as global CMO. This recognition follows other 2024 accolades including Ad Age's Business Transformation Agency of the Year.
Positive
- Strong client performance metrics across portfolio: 66% awareness increase for Amazon Ads, 540% developer visit increase for Qualcomm, 40% awareness boost for Thomson Reuters
- Successful expansion with new Media Experience Practice launch
- Multiple prestigious industry awards in 2024 including Ad Age's B2B Agency of the Year
- Strategic leadership appointment with first global CMO
- Unique market positioning with 50/50 creative-engineer workforce balance
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- None.
News Market Reaction – STGW
In the trading session that priced this news, STGW declined 1.93%, reflecting a mild negative market reaction.
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The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks
In the past year alone, Code and Theory delivered the following B2B solutions and impact:
- Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small-business advertisers (driving +
66% unaided awareness). See the award-winning work. - Led Qualcomm's industry pivot from B2B to B2D (developer), creating the largest developer ecosystem the world has ever seen (increasing website visits from developers by
540% . Explore the case study. - Shaped Thomson Reuters' first rebrand in 16 years from a legacy content and research company to a technology and AI powerhouse, including an awareness campaign that achieved a +
40% increase in unaided awareness. Explore the case study. - Redefined Volvo Trucks' digital presence by launching a fleet-first experience that propelled the company years ahead of the competition, driving a
350% increase in visitors at launch. Explore the case study. - Transformed ETS from a traditional education company into the global leader in future readiness and workforce solutions, resulting in a
78% increase in leads through its B2B offering, ETS Solutions. Explore the case study.
Code and Theory continues to evolve its offerings for clients. The agency recently launched its Media Experience Practice, led by former Cosmopolitan Editor-in-Chief Jessica Giles and dedicated to helping publishers survive and thrive. It also named James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients.
This Ad Age B2B Agency of the Year honor follows a string of high-profile industry recognitions for Code and Theory in 2024, including Ad Age's Business Transformation Agency of the Year, the ANA's B2B Agency of the Year and Digiday's Most Innovative Agency.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative ways of communicating to the evolution of the content supply chain and new methods of fostering relationships and digital engagement with customers. AI, specifically, is more than just a tool; it enables more efficient communication, data access and new ways to humanize and truly deliver on what personalization should be. This is about anticipating users' needs, deepening customer relationships and driving engagement, conversion and loyalty through emotional technology."
Code and Theory CEO Michael Treff says, "For Code and Theory, nothing is more rewarding than working on complex problems to create solutions that deliver real results. We were fortunate enough to have great client partners who trusted us to push for innovative and often nontraditional solutions. This recognition from Ad Age reinforces our dedication to building what's next, as we help our clients transform their businesses in a highly disrupted, AI-first landscape."
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONTACT:
Kenneth Hein
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.