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Fast Company Names Code and Theory One of the World's Most Innovative Companies for Second Consecutive Year

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Code and Theory (NASDAQ:STGW) was named to Fast Company's World's Most Innovative Companies 2026 list in Advertising and Marketing for a second consecutive year.

The recognition highlights its work building The Machine, an agentic marketing operating system that connects people, data and tools, and major client engagements and industry awards.

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News Market Reaction – STGW

-0.80%
-0.80% Session close to close

In the Mar 24 session, STGW declined 0.80%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights further validation of Stagwell’s AI-led digital transformation strategy...
Analysis

This announcement highlights further validation of Stagwell’s AI-led digital transformation strategy, with Code and Theory earning Fast Company’s innovation recognition for the second straight year. In recent months, investors have seen complementary milestones, including strong FY25 results, AI-focused partnerships, and other industry accolades. Taken together, these developments emphasize execution around AI infrastructure and large, complex client engagements, while future assessments may hinge on how this positioning supports revenue growth and profitability metrics already disclosed.

Key Figures

Consecutive Fast Company honors: 2 years Engineer–creative mix: 50% engineers / 50% creatives TIME brand age: 100+ years +4 more
7 metrics
Consecutive Fast Company honors 2 years Named one of World's Most Innovative Companies for second consecutive year
Engineer–creative mix 50% engineers / 50% creatives Code and Theory team composition supporting AI and creative work
TIME brand age 100+ years Reigniting a more than century-old media brand
Stanley Black & Decker brands 30+ brands Scope of global digital transformation engagement
Stanley Black & Decker markets 55+ markets Geographic reach of digital transformation
Industry awards 15 top honors Awards from Adweek, Ad Age, ANA, Campaign, Digiday, The Drum, Shorty
Ad Age A-List rank No. 5 spot Position on Ad Age's 2026 A-List

Historical Context

5 past events · Latest: Mar 18 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Mar 18 Survey release Positive +1.3% Harris Poll survey highlighted science misinformation and strong pro-science sentiment.
Mar 16 Annual report AI focus Positive +1.5% 2025 annual report emphasized record year and strong AI-driven growth metrics.
Mar 10 AppLovin partnership Positive +17.6% Strategic partnership added AI-optimized mobile advertising capabilities for clients.
Mar 10 FY25 earnings Positive +17.6% FY25 results, stronger cash flow, buyback increase and 2026 growth guidance.
Mar 09 AI transformation accolade Positive +0.0% Code and Theory’s Ad Age A-List recognition for AI-led digital transformation.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company and AI-related news have mostly coincided with positive price reactions, especially around earnings and strategic partnerships.

Recent Company History

Over recent weeks, Stagwell has highlighted AI-driven transformation and client momentum. On Mar 10, FY25 results and 2026 guidance, along with stronger cash flow and a larger repurchase authorization, coincided with a 17.56% move. The same day, a strategic partnership with AppLovin also saw a 17.56% reaction. Subsequent AI- and brand-related recognitions, including Code and Theory’s Ad Age A-List honor on Mar 9 and The Harris Poll’s survey on Mar 18, aligned with stable-to-positive prices, framing today’s Fast Company innovation recognition within an ongoing positive narrative around AI capabilities.

Key Terms

ai, agentic marketing operating system
2 terms
ai technical
"AI has moved from conversation to infrastructure, and the gap between companies..."
Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.
agentic marketing operating system technical
"Central to that work is The Machine, the industry's first agentic marketing operating system..."
An agentic marketing operating system is a software platform that uses automated, decision-making programs to run, coordinate and optimize a company’s marketing tasks—like creating content, serving ads, tracking results and adjusting strategies—across channels. For investors it matters because it can lower labor costs, speed campaign testing and improve customer reach, acting like a smart autopilot that scales marketing efforts and can materially affect revenue growth and margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Stagwell's digital transformation network was recognized in the Advertising and Marketing category for building the infrastructure that turns AI ambition into business transformation.

NEW YORK, NY / ACCESS Newswire / March 24, 2026 / Code and Theory, the digital transformation network within Stagwell (NASDAQ:STGW), has been named to Fast Company's prestigious list of the World's Most Innovative Companies for 2026, the second consecutive year the company has earned the distinction. Code and Theory was recognized in the Advertising and Marketing category alongside Google, Nvidia, Adidas and Walmart.

The recognition arrives at a decisive moment. AI has moved from conversation to infrastructure, and the gap between companies that are genuinely restructuring around it and those still piloting around the edges is becoming visible. Code and Theory has spent the past year not just advising clients on AI strategy, but building the systems that make AI-driven marketing and experience work at scale.

Central to that work is The Machine, the industry's first agentic marketing operating system, built by Code and Theory in conjunction with Stagwell. The Machine connects people, data and tools to drive better outcomes. What differentiates The Machine is that it works in our clients' tools and on top of their stack to maximize adoption and interoperability. It enables organizations to move at AI speed without surrendering the brand judgment and human instinct that make experiences worth having.

Over the past year, some of the most complex organizations in the world have looked to Code and Theory, leveraging its differentiated balance of 50% engineers and 50% creatives to solve some of the industry's toughest challenges, including:

  • TIME to reimagine its digital flagship and reignite a 100+ year-old media brand.

  • Amazon to inspire and convert millions of small businesses through a global Amazon Ads campaign.

  • Henry Schein to reinvent healthcare commerce at global scale.

  • Microsoft to reimagine how it engages with developers and earns their trust.

  • Stanley Black & Decker to lead a global digital transformation across 30+ brands and 55+ markets.

  • NFL to build a connected digital ecosystem across broadcast, social, web, app and stadium experiences.

This recognition extends a historic run of industry validation. In the past two years alone, Code and Theory has received 15 top honors from Adweek, Ad Age, the ANA, Campaign, Digiday, The Drum and the Shorty Awards, including Adweek's inaugural Innovation Agency of the Year and taking No. 5 spot on Ad Age's 2026 A-List.

Dan Gardner, Co-Founder of Code and Theory, said: "Every meaningful shift in our industry has happened at the intersection of creativity and technology. That's where we've always operated. What's different now is the pace and the stakes. AI isn't a trend. It's a structural change. Our advantage is not that we're reacting to it, but that we're built for it. This recognition reflects a team that knows how to turn change into practical, measurable outcomes."

Michael Treff, CEO of Code and Theory, said: "A lot of companies are talking about AI, but very few are restructuring how they actually work. Code and Theory is rebuilding businesses' operating systems so they can move at AI speed without losing the human instincts that create real connection, both for themselves and their clients."

Brendan Vaughan, Fast Company Editor-in-Chief, says: "Our list of the Most Innovative Companies is about spotlighting organizations that don't just adapt to change - they drive it. The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve."

About The Code and Theory Network

The Code and Theory Network is the only digital transformation network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

Media Contact
Kenneth Hein
kenneth.hein@codeandtheory.com

SOURCE: Stagwell



View the original press release on ACCESS Newswire

FAQ

Why was Code and Theory (STGW) named to Fast Company's 2026 Most Innovative Companies list?

Code and Theory earned the honor for building AI-enabled marketing infrastructure that scales creative and technical work. According to Code and Theory, the recognition reflects its development of The Machine and client deployments that integrate AI into marketing operating systems.

What is The Machine and how does it relate to Code and Theory (STGW)'s business?

The Machine is described as an agentic marketing operating system that connects people, data and tools to drive outcomes. According to Code and Theory, it runs in client stacks to boost adoption and interoperability while preserving brand judgment and human oversight.

How significant is this Fast Company recognition for Code and Theory (STGW) compared to prior awards?

This is the second consecutive year Code and Theory made the list and follows extensive industry recognition over two years. According to Code and Theory, it has earned 15 top honors, including Adweek's Innovation Agency of the Year and Ad Age's 2026 A-List placement.

Which major clients has Code and Theory (STGW) worked with while building AI-driven marketing systems?

Code and Theory lists high-profile engagements including TIME, Amazon, Henry Schein, Microsoft, Stanley Black & Decker and the NFL. According to Code and Theory, these projects involved large-scale digital flagships, global campaigns and multi-market transformations.

Does the Fast Company recognition signal a strategic shift for Stagwell (STGW) toward AI-driven services?

The recognition highlights Code and Theory's emphasis on AI as operational infrastructure rather than pilot projects. According to Code and Theory, the company is focused on rebuilding operating systems so clients can move at AI speed without losing human judgment.