GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year

Rhea-AI Summary

GALE, a Stagwell (STGW) company, has secured two major industry awards in 2025: Ad Age's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year. The agency demonstrated significant client success, including a 20% increase in cross-line-of-business revenue for Hard Rock's Unity loyalty program and generating $91 million in revenue through a CRM program for a QSR client.

Notable achievements include increasing yearly revenue by 59% for a car rental company and reversing declining dairy milk sales. GALE's success is attributed to their integrated approach combining strategy, creativity, media, and technology, highlighted by the launch of their AI platform Alchemy.Ai for media optimization. Founded in 2014, GALE operates from multiple global locations and has received numerous industry accolades.

Positive

• Demonstrated strong revenue generation: $91M for QSR client in one year
• Achieved 20% revenue increase for Hard Rock through loyalty program
• Delivered 59% revenue growth for car rental client
• Launched proprietary AI platform Alchemy.Ai for media optimization

Negative

• None.

The awards recognize how Stagwell's (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative marketing approaches

NEW YORK, March 12, 2025 /PRNewswire/ -- This week, GALE won two of the industry's top awards: Ad Age's 2025 Business Transformation Agency of the Year and Adweek's 2025 U.S. Media Agency of the Year. These accolades recognize GALE's unique positioning as the industry's only Business Agency, bringing excellence across all its offerings—from strategy and creative to emerging media and technology—to deliver transformative growth for its clients.

GALE's recognition as Ad Age's Business Transformation Agency of the Year underscores its founding mission to deliver measurable business outcomes for its clients. This approach requires strategic, modern solutions for each partner and campaign, forging deeper connections with consumers to drive meaningful change. GALE's transformational work for Hard Rock, H&R Block, MilkPEP, and Buchanan's were noted by Ad Age, in particular. For instance, GALE's "Come Together" campaign–helping Hard Rock develop and launch its first-ever loyalty program, Unity–drove a 20% increase in cross-line-of-business revenue.

GALE's additional successes include building a CRM program that added $91 million in revenue in just one year for a QSR giant, increasing yearly revenue by 59% for a car rental giant, and reversing a decades-long sales decline for dairy milk.

One of the components of GALE's business transformation effectiveness is a strong approach to media, as recognized by the Adweek U.S. Media Agency of the Year win. Highlighting GALE's innovation across media strategy, planning, and execution, key pillars that contributed to this award include: launching Alchemy.Ai, a proprietary AI platform that optimizes media, creative, and operations; formalizing a social-first offering, which drives engagement through audience-centric approaches; and GALE's commitment to providing equal and unmatched excellence across both its media and creative offerings. Adweek named GALE its Breakthrough Media Agency of the Year just two years ago, reinforcing the agency's position as a leading force in the space.

Of the wins, GALE's Global CEO, Andrew Noel, said, "GALE's recognition as both Business Transformation Agency of the Year and U.S. Media Agency of the Year is a testament to our ability to drive real impact for brands. By seamlessly integrating strategy, creativity, media, and technology, GALE is setting a new standard for what a modern agency can achieve when focused on driving real business results. We're grateful to our clients whose partnership allows us to execute this vision, and our people who bring it to life."

"When we added media to our offering just over six years ago, we understood this was critical to pushing boundaries across modern marketing," added Sophia Zhang, GALE CEO of North America. "With emerging technologies and platforms, evolving consumer behaviors, and the growing demand for seamless brand experiences across channels, our excellence in the media space only bolsters our core offering as a Business Agency."

GALE remains one of the most diversely awarded agencies in the industry, with other wins across Ad Age's Data & Analytics Agency of the Year, Campaign US' Advertising Agency of the Year, Adweek's Fastest Growing Agency, and Ad Age's A-List. These agency awards are in addition to top honors for client work, including Cannes Lions Awards, Effie Awards, and ANDY Awards.

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age's A-List, Ad Age's Data & Analytics Agency of the Year, Adweek's Fastest Growing Agencies and Adweek's Breakthrough Media Agency of the Year.

Contact:
Mary Moczula
mary.moczula@galepartners.com

 

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SOURCE Stagwell Inc.

FAQ

What major achievements led to GALE winning Ad Age's Business Transformation Agency of the Year for Stagwell (STGW)?

GALE's success with Hard Rock's Unity loyalty program (20% revenue increase), a $91M revenue boost through QSR CRM program, and 59% revenue growth for a car rental client were key achievements.

How did GALE's media innovation contribute to winning Adweek's 2025 U.S. Media Agency of the Year?

GALE launched Alchemy.Ai for media optimization, developed a social-first offering, and demonstrated excellence in integrated media and creative services.

What specific business results did GALE achieve for Hard Rock under Stagwell (STGW)?

GALE's 'Come Together' campaign and Unity loyalty program implementation drove a 20% increase in cross-line-of-business revenue for Hard Rock.

What revenue impact did GALE's CRM program generate for their QSR client in 2025?

GALE's CRM program generated $91 million in additional revenue in just one year for their QSR client.