MATT ADAMS ELEVATED TO GLOBAL CHIEF OPERATING OFFICER; CLARE CHAPMAN APPOINTED ASSEMBLY EUROPE CEO

Rhea-AI Summary

Assembly, a media agency within Stagwell (NASDAQ: STGW), has announced key leadership changes. Matt Adams, former Europe CEO, has been promoted to Global Chief Operating Officer, while Clare Chapman has been appointed as the new Europe CEO.

Under Adams' leadership since 2023, Assembly Europe achieved significant growth, expanded into Poland through Assembly Digital Commerce, and secured major clients like Estée Lauder Companies and Pipedrive. In his new role, Adams will oversee commercial leadership, global media partnerships, and Assembly's Global Delivery operation of over 1,000 experts across India, Egypt, and the Philippines.

Chapman, a two-time agency CEO with 25+ years of media experience, will lead Assembly Europe's product, client services, new business, marketing, activation, people, and consultancy teams. Both executives report to Global CEO Rick Acampora, with their appointments effective immediately.

Positive

• Expansion into Polish market through Assembly Digital Commerce
• Secured major clients including Estée Lauder Companies and Pipedrive
• Achieved B Corp certification in Europe
• Global delivery operation spans 1,000+ experts across three countries

Negative

• None.

LONDON, Feb. 27, 2025 /PRNewswire/ -- Assembly, the global media agency within the Stagwell (NASDAQ: STGW) network, announced today that industry trailblazer and Europe CEO Matt Adams has been elevated to Global Chief Operating Officer. Media veteran and Europe Chief of Staff Clare Chapman has been promoted to Europe CEO. Adams and Chapman report to Global CEO Rick Acampora and their appointments are effective immediately.

Adams Steps into Global Leadership
Adams brings a wealth of experience to his new position, having served as CEO of Assembly Europe since 2023. Under his leadership, the agency has experienced remarkable growth across key markets, cementing its reputation as a leader in delivering integrated, high-impact solutions tailored to the complexities of regional and global audiences. As Assembly Europe CEO, Adams expanded media operations into Poland, integrating Brand New Galaxy under the Assembly umbrella as Assembly Digital Commerce, and secured marquee clients such as Estée Lauder Companies and Pipedrive. Additionally, Adams played a key role in attaining B Corp certification in Europe, reinforcing Assembly's commitment to social and environmental responsibility.

With a career spanning more than two decades, Adams is regarded for combining operational rigor with a deep understanding of client needs and market dynamics. Beyond operations, Adams' remit as Global COO includes commercial leadership, building a global community focused on changing the assumed industry narratives and bringing agency remuneration much closer to client business growth. He will also oversee Assembly's global media partnerships, fostering relationships that support regional client innovation and leadership across core offerings such as cloud, brand and performance media and data, ensuring the agency remains at the forefront of media excellence. Further, Adams will continue to oversee Assembly's Global Delivery offering, which includes more than 1,000 experts across India, Egypt, and the Philippines.

"Matt has been a driving force behind Assembly's European success, and his leadership is pivotal to our global growth trajectory," said Rick Acampora, Global CEO of Assembly. "His promotion to Global COO is a testament to his ability to inspire teams, lead with vision, and deliver results. We are excited to see the global impact of his leadership."

Adams added, "I'm honoured to step into the Global COO role at such an exciting time for Assembly. Our teams around the world are doing extraordinary work, and I'm eager to help elevate our operational excellence and create even greater opportunities for innovation, collaboration, and growth."

Chapman Takes the Helm in Europe
Based in London, Chapman steps into her role with a clear focus: accelerating growth, deepening client partnerships, and driving meaningful impact across Europe and the UK. She takes on responsibility for Assembly Europe's product, client services, new business, marketing, activation, people, and consultancy teams—bringing these functions together to create seamless, strategic solutions for brands. With all of Adams' direct reports under her leadership, she is dedicated to continuing to scale Assembly's presence in the region and making it an indispensable partner in an evolving media landscape.

A two-time agency CEO with more than 25 years in media, Chapman has a proven track record of securing major business wins and leading integrated teams to deliver real results. She's held leadership roles at Maxus, Essence, and Carat, where she helped brands navigate complexity and unlock growth. Known for her direct, decisive, and empathetic leadership style, she is committed to fostering a culture where teams thrive, innovation flourishes, and clients gain a competitive edge.

"I'm incredibly excited to join Assembly at such a pivotal time," said Chapman. "The agency's momentum in Europe is undeniable, and I look forward to working with our talented teams to build on this success, drive innovation, and create real impact for our clients."

Acampora adds, "Clare is a phenomenal leader with the experience, vision, and energy to propel Assembly Europe forward. I have no doubt that she will take the agency to even greater heights, and I look forward to seeing her impact in this next chapter."

For more information, please contact:
Jess Santini
Jess.santini@assemblyglobal.com

ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.

 

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SOURCE Assembly

FAQ

What major leadership changes did Assembly (STGW) announce in February 2025?

Assembly announced Matt Adams' promotion to Global COO and Clare Chapman's appointment as Europe CEO, both reporting to Global CEO Rick Acampora.

What were Matt Adams' key achievements as Assembly Europe CEO before his promotion?

Adams expanded operations into Poland, secured clients like Estée Lauder Companies and Pipedrive, and achieved B Corp certification in Europe.

What will be Matt Adams' responsibilities as Assembly's new Global COO?

Adams will oversee commercial leadership, global media partnerships, and Global Delivery operations across India, Egypt, and the Philippines.

What experience does Clare Chapman bring to her new role as Assembly Europe CEO?

Chapman brings 25+ years of media experience, previous CEO roles at agencies, and leadership positions at Maxus, Essence, and Carat.

What departments will Clare Chapman oversee in her new role at Assembly Europe?

Chapman will lead product, client services, new business, marketing, activation, people, and consultancy teams across Europe.