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Stagwell (STGW) Announces Investment in RealClearPolitics, Taking a 35% Ownership Position

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Stagwell (NASDAQ: STGW) announced on October 16, 2025 that it purchased a 35% ownership stake in Real Clear Holdings LLC, publisher of RealClearPolitics, RCP Poll Averages, and 12 other sites. The announcement was made at Stagwell's NewsFronts event and positions RealClear within Stagwell's expanding owned-media strategy alongside platforms such as ReachTV.

Stagwell said the investment will allow its clients to leverage RealClear's audience, op-ed aggregation and polling capabilities and reinforces the company's Future of News initiative focused on commercial opportunities in news media.

Stagwell (NASDAQ: STGW) ha annunciato il 16 ottobre 2025 di aver acquistato una partecipazione del 35% in Real Clear Holdings LLC, editore di RealClearPolitics, RCP Poll Averages e altri 12 siti. L'annuncio è stato fatto durante l'evento NewsFronts di Stagwell e posiziona RealClear all'interno della strategia media di proprietà in espansione di Stagwell insieme a piattaforme come ReachTV.

Stagwell ha dichiarato che l'investimento permetterà ai suoi clienti di sfruttare l'audience di RealClear, l'aggregazione di editoriali e le capacità di rilevazione d'opinioni/poll e rafforza l'iniziativa Future of News dell'azienda incentrata sulle opportunità commerciali nel settore dei media informativi.

Stagwell (NASDAQ: STGW) anunció el 16 de octubre de 2025 que adquirió una participación del 35% en Real Clear Holdings LLC, editora de RealClearPolitics, RCP Poll Averages y 12 sitios más. El anuncio se realizó en el evento NewsFronts de Stagwell y coloca a RealClear dentro de la estrategia de medios propios de Stagwell en expansión, junto a plataformas como ReachTV.

Stagwell afirmó que la inversión permitirá a sus clientes aprovechar la audiencia de RealClear, la agregación de columnas de opinión y las capacidades de sondeos, y refuerza la iniciativa Future of News de la compañía enfocada en oportunidades comerciales en los medios de noticias.

Stagwell (NASDAQ: STGW)2025년 10월 16일에 Real Clear Holdings LLC의 35% 지분을 매입했다고 발표했다. RealClearPolitics, RCP Poll Averages, 및 12개의 기타 사이트의 발행사이다. 발표는 Stagwell의 NewsFronts 행사에서 이루어졌으며 ReachTV와 같은 플랫폼과 함께 확장 중인 소유 미디어 전략 안에서 RealClear를 위치시킨다.

Stagwell은 이 투자를 통해 고객이 RealClear의 시청자층, 사설 칼럼 모음 및 여론조사 기능을 활용할 수 있게 될 것이며, 뉴스 미디어의 상업적 기회에 초점을 맞춘 회사의 Future of News 이니셔티브를 강화한다고 밝혔다.

Stagwell (NASDAQ: STGW) a annoncé le 16 octobre 2025 avoir acquis une participation de 35% dans Real Clear Holdings LLC, l'éditeur de RealClearPolitics, RCP Poll Averages et 12 autres sites. L'annonce a été faite lors de l'événement NewsFronts de Stagwell et positionne RealClear au sein de la stratégie de médias détenus en expansion de Stagwell, aux côtés de plateformes telles que ReachTV.

Stagwell a déclaré que l'investissement permettra à ses clients d'exploiter l'audience de RealClear, l'agrégation d'éditoriaux et les capacités d'enquêtes et de sondages, et renforce l'initiative Future of News de l'entreprise axée sur les opportunités commerciales dans les médias d'information.

Stagwell (NASDAQ: STGW) gab am 16. Oktober 2025 bekannt, dass es eine 35%-ige Eigentumsbeteiligung an Real Clear Holdings LLC erworben hat, dem Verlag von RealClearPolitics, RCP Poll Averages und weiteren 12 Websites. Die Ankündigung erfolgte bei Stagwells NewsFronts-Veranstaltung und positioniert RealClear innerhalb von Stagwells wachsender Owned-Media-Strategie neben Plattformen wie ReachTV.

Stagwell erklärte, dass die Investition seinen Kunden ermöglichen wird, die Zielgruppe von RealClear, die Meinungsbeitrags- und Umfragefähigkeiten zu nutzen, und stärkt die Future of News-Initiative des Unternehmens, die sich auf kommerzielle Chancen im Nachrichtenbereich konzentriert.

Stagwell (NASDAQ: STGW) أعلن في 16 أكتوبر 2025 أنه اشترى حصة 35% من Real Clear Holdings LLC، الناشر لـ RealClearPolitics و RCP Poll Averages و12 موقعاً آخر. أعلن ذلك خلال فعالية NewsFronts التي أقامتها Stagwell ويضع RealClear ضمن استراتيجية الوسائط المملوكة المتنامية لدى Stagwell إلى جانب منصات مثل ReachTV.

قالت Stagwell إن الاستثمار سيمكن عملاءها من الاستفادة من جمهور RealClear وتجميع مقالات الرأي وقدرات الاستطلاع، ويعزز مبادرة Future of News للشركة التي تركز على الفرص التجارية في وسائل الإعلام الإخبارية.

Stagwell (NASDAQ: STGW)2025年10月16日 宣布已购买 Real Clear Holdings LLC 的 35% 股权,RealClearPolitics、RCP Poll Averages 及另外12个网站的发行方。该消息在 Stagwell 的 NewsFronts 活动上发布,使 RealClear 在 Stagwell 不断扩大的自有媒体策略中,与 ReachTV 等平台并列。

Stagwell表示,该投资将使其客户能够利用 RealClear 的受众、专栏聚合和民调能力,并加强公司专注于新闻业商业机会的“未来新闻”(Future of News) 计划。

Positive
  • 35% ownership stake in Real Clear Holdings
  • Adds RealClearPolitics' audience and polling capabilities for clients
  • Expands owned-media portfolio alongside ReachTV
  • NewsFronts announcement underscores strategic focus on news monetization
Negative
  • None.

Insights

Stagwell takes a meaningful minority stake in RealClear, positioning its agency network to leverage owned-news audiences and polling.

By acquiring 35% of Real Clear Holdings, Stagwell deepens access to a portfolio that includes the RCP Poll Averages and RealClearPolitics. This creates clearer paths to integrate audience, op-ed aggregation, and polling into client campaigns while keeping both brands operationally separate as a minority owner.

The deal depends on continued editorial independence and commercial integration that preserves credibility; any perceived conflation of agency clients and newsroom independence would raise reputational risk. Watch for disclosure of commercial terms, governance rights, and how inventory or data-sharing is operationalized over the next 12–18 months (Oct. 16, 20252027).

Minority equity investment signals strategic allocation of capital to owned media with direct commercial synergies for client services.

The 35% stake is a non-control investment that preserves Real Clear Holdings' autonomy while giving Stagwell economic exposure and likely preferential commercial access. This structure limits direct consolidation risk and maintains downside protection relative to a full acquisition.

Key near-term items to monitor include any earnings or revenue disclosure related to this stake, changes in reported revenue sharing or services agreements, and whether additional equity or board seats are announced within 12 months. The immediate impact appears constructive for Stagwell's media strategy, subject to transparent governance and commercial boundaries.

Stagwell deepens its commitment to high-quality owned media reflecting the network's confidence in the commercial power of journalism and news

NEW YORK, Oct. 16, 2025 /PRNewswire/ -- On stage today at Stagwell's (NASDAQ: STGW) NewsFronts, the inaugural upfront dedicated to exploring the opportunities for brands to invest in the next chapter of news media, CEO and Chairman Mark Penn will announce the network now owns 35% of Real Clear Holdings LLC, publisher of the highly-respected RCP Poll Averages, news publication RealClearPolitics, and 12 other news and analysis sites. Stagwell's investments in platforms like RealClear are part of the network's expanding interest in owned media platforms, including ReachTV. This investment also reinforces Stagwell's belief that news media is both undervalued and a strong business opportunity for brands, a founding principle behind Stagwell's Future of News initiative.

Stagwell's clients will benefit from RealClear's audience, op-ed aggregation and polling capabilities. This investment also continues Stagwell's longstanding work with news publications through its agencies like Code and Theory, which has fueled digital innovation for nearly 200 newsrooms including Bustle Digital Group, The Minnesota Star Tribune, Time, Thomson Reuters and Vogue.

"This investment reinforces our conviction that quality news has the power to drive meaningful business results. Championing quality news and opinion media isn't just good for us; it's good for every business," shared Stagwell Chairman and CEO Mark Penn.

John McIntyre, co-founder and CEO of Real Clear Holdings LLC commented: "As RealClear has collaborated with Stagwell, I am continuously impressed by its breadth, integrity, and focus on quality. Expanding our partnership will deliver strong benefits for our respective audiences and stakeholders. We are excited for the next phase of our growth."

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com 

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SOURCE Stagwell Inc.

FAQ

What stake did Stagwell (STGW) acquire in Real Clear Holdings on October 16, 2025?

Stagwell acquired a 35% ownership position in Real Clear Holdings LLC.

How does Stagwell say the RealClearPolitics investment benefits STGW clients?

Stagwell says clients will gain access to RealClear's audience, op-ed aggregation, and polling capabilities.

When and where did Stagwell (STGW) announce the RealClearPolitics investment?

The investment was announced on October 16, 2025 at Stagwell's NewsFronts event in New York.

Is the RealClearPolitics investment part of a larger STGW strategy?

Yes. Stagwell describes the purchase as part of its expanding owned-media strategy and Future of News initiative.

Will Stagwell (STGW) integrate RealClear with other owned platforms?

Stagwell indicated the investment complements existing owned platforms such as ReachTV and its agency work with newsrooms.
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