Stagwell (STGW) Chairman and CEO Mark Penn to Present at 2023 ANA Masters of Marketing Conference
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
The future is not shaped by society's broad forces, but by quiet changes within narrow slices of the population. Stagwell CEO, presidential pollster, and New York Times bestselling author Mark Penn explores dozens of counterintuitive microtrends across business, politics, and culture – from Wagyu sales to internet dating – that illuminate a world in upheaval and the future of marketing.
The session will take place at 8:40 am-9:15 am EST in Gatlin C/D on Friday, Oct. 27.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.