Get to the Top: Jeep® Performance Parts Unveils Rooftop Tent Concept at Overland Expo West
Rhea-AI Summary
Positive
- Innovative lightweight design with carbon-fiber shell eliminates need for heavy roof rack
- Direct roof attachment system improves aerodynamics and reduces weight
- Unique interior access feature through freedom panels adds convenience
- Partnership with established market leader Dometic enhances product credibility
Negative
- None.
News Market Reaction
On the day this news was published, STLA gained 0.47%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
- The Awning and Rooftop Tent (ARTT) concept is a premium, lightweight, low-profile, all-in-one awning and rooftop tent system that seamlessly integrates with the Jeep® Wrangler
- The new system will be on display during the Overland Expo West, featured on the Jeep Wrangler 4xe Sunchaser concept that debuted at the 2025 Easter Jeep Safari in
Moab , Utah - Created in partnership with Dometic and developed through the Stellantis Star*Up intrapreneurship program, the camping solution is the perfect overlanding accessory
Today at the Overland Expo West in
Designed specifically for the four-door Jeep Wrangler, the ARTT concept was created in partnership with Dometic, a global market leader in the mobile living industry, to provide a premium, lightweight, low-profile, all-in-one awning and rooftop tent system.
Rooftop tents continue to grow in popularity, but poor aerodynamics and added high-mounted weight often present a challenge for overlanding enthusiasts. Constructed with a carbon-fiber shell, the aerodynamic and lightweight ARTT concept eliminates the need for a heavy roof rack system by efficiently and safely attaching directly to the Jeep Wrangler's roof.
Easily folded into the ARTT's lightweight, aerodynamic, carbon-fiber shell, the ARTT concept includes an easy-to-pitch tent using Dometic's AIR Frame Inflation technology and an integrated awning that swings out 270 degrees. Inside the tent, there is room for a queen-size mattress. Another key differentiator from other rooftop tent systems is that the interior of the ARTT can be accessed from inside the Jeep Wrangler through the removed freedom panels. In addition, an interiorcarbon-fiber step that protects the center console is included.
"The lightweight and compact JPP Awning and Rooftop Tent concept is the perfect accessory for adventure-seeking Jeep Wrangler owners, whether they are overlanding across long distances or decide to go on a spur-of-the-moment quick weekend getaway," said Mike Koval, senior vice president and head of sales operations, Jeepbrand. "We're excited to see consumer reaction at Overland Expo West to our newest innovative concept for our enthusiast Jeep brand customers."
The new JPP ARTT system is being shown on the Jeep Wrangler 4xe Sunchaser concept, recently unveiled at the 2025 Easter Jeep Safari in
Notable exterior modifications:
- 2-inch lift kit
- Concept vented high-top steel fender flares
- Concept side storage boxes with integrated MOLLE panel
- Warn winch with custom front winch guard/push bar
- 37-inch BFGoodrich KM3 mud-terrain tires
- Roof storage rack
- Rock rails
Notable interior modifications:
- Custom two-tone leather seats
- Custom leather wrap on mid-bolster IP, door armrest and center console lid
- All interior trim pieces painted gloss black
- All-weather floor mats
- IP multi-accessory rail
The JPP ARTT concept system was developed as part of the Stellantis Star*Up intrapreneurship program, an idea incubator for Stellantis employees encouraging their entrepreneurial spirit and consumer-focused mindset creating innovative mobility products and services.
Jeep Performance Parts (JPP)
Created in 2012 and offered by Mopar for the Jeep brand, JPP provides off-road enthusiasts with high-end, hard-core quality aftermarket accessories and performance parts. The portfolio of factory-backed, quality-tested parts includes axles, lift kits, bumpers, winches, skid plates, suspension components and more. The products are created in close conjunction with the Jeep brand, engineering and product design-office teams for development, testing and validation. Strict standards and factory-exclusive data — information not available to the aftermarket — are used to seamlessly integrate performance parts and accessories in order to deliver proper fit, finish and quality right down to the color, grain and appearance of each product. Follow the new @jeepperformancepartspage on Instagram to see these products put to the test as drivers tackle intense trails and off-roading, events and more.
Dometic
Dometic is a global outdoor tech company on a mission to make mobile living easy. Leveraging our core expertise in cooling, heating, power & electronics, mobility, and space optimization, we empower more people to connect with nature and elevate their sense of freedom in the outdoors. We achieve this by creating smart, sustainable, and reliable products with outstanding design. Millions of people around the world use our products while camping and exploring nature with their cars, RVs, or boats. Our range of offerings includes installed products for land vehicles and boats, as well as standalone solutions for outdoor enthusiasts. We employ approximately 7,000 people globally and sell our products in more than 100 countries. In 2024, we reported net sales of
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
FAQ
What is the Jeep ARTT concept unveiled at Overland Expo West 2025?
How does the STLA Jeep ARTT concept differ from traditional rooftop tents?
What modifications are included in the 2025 Jeep Wrangler 4xe Sunchaser concept?
Who developed the Jeep ARTT concept and when will it be available?
