Mopar at SEMA 2024 - Chapter 1: Workhorse and Warrior

Rhea-AI Summary

Mopar, the global brand for Stellantis genuine parts and authentic accessories, is set to showcase a powerful full-size concept vehicle at SEMA 2024. The concept, described as a 'Workhorse and Warrior', is designed to tackle obstacles both on job sites and trails. This reveal marks the first chapter of Mopar's presence at the SEMA show.

Mopar, born in 1937 as a line of antifreeze products, has evolved over 85 years to represent complete vehicle care and authentic performance. The brand made its mark in the 1960s muscle-car era with performance parts and has since expanded to include technical service and customer support. Today, Mopar integrates service, parts, and customer-care operations to enhance support worldwide.

Positive

• Mopar is showcasing a new full-size concept vehicle at SEMA 2024, potentially driving interest in Stellantis products
• The concept vehicle is designed for both work and off-road use, potentially appealing to a broad customer base
• Mopar's long-standing history and evolution demonstrate brand strength and adaptability

Negative

• None.

AUBURN HILLS, Mich., Oct. 2, 2024 /PRNewswire/ -- Obstacles on the job site or the trail are no match for this beastly full-size concept. 

Mopar
Mopar is the global name for Stellantis genuine parts and authentic accessories.

A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar  expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on Mopar is available at www.mopar.com and the Mopar blog at blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Mopar and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Mopar brand: www.mopar.com/
Mopar blog: blog.mopar.com/ 
Facebook: www.facebook.com/mopar
Instagram: www.instagram.com/officialmopar
Twitter: twitter.com/OfficialMOPAR
YouTube: www.youtube.com/c/mopar or www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is Mopar showcasing at SEMA 2024?

Mopar is showcasing a full-size concept vehicle described as a 'Workhorse and Warrior', designed for both job sites and trails.

When was Mopar founded and what does it represent for Stellantis (STLA)?

Mopar was founded in 1937 and represents Stellantis' genuine parts and authentic accessories brand, offering complete vehicle care and authentic performance.

How has Mopar evolved since its inception?

Mopar has evolved from a line of antifreeze products in 1937 to a brand representing complete vehicle care, authentic performance, technical service, and customer support for Stellantis (STLA).

What is the significance of Mopar's presence at SEMA 2024 for Stellantis (STLA)?

Mopar's presence at SEMA 2024 showcases Stellantis' commitment to aftermarket and performance products, potentially driving interest in the company's vehicles and accessories.