Mopar at SEMA 2024 - Chapter 2: Muscle Flex

Rhea-AI Summary

Mopar, the global brand for Stellantis genuine parts and authentic accessories, is set to showcase a concept at SEMA 2024 that may reveal the future of legendary muscle cars. Mopar, born in 1937 as a line of antifreeze products, has evolved over 85+ years to represent complete vehicle care and authentic performance for owners and enthusiasts worldwide.

The brand made its mark in the 1960s muscle-car era with performance parts for speed and handling. Today, Mopar integrates service, parts, and customer-care operations to enhance customer and dealer support globally. For more information on Mopar and Stellantis (NYSE: STLA), visit their respective websites and follow their social media channels for updates.

Positive

• Mopar to showcase a concept at SEMA 2024, potentially revealing future direction for muscle cars
• Mopar's evolution from antifreeze products to a global brand for vehicle care and performance
• Integration of service, parts, and customer-care operations to enhance support

Negative

• None.

AUBURN HILLS, Mich. , Oct. 9, 2024 /PRNewswire/ -- What kind of future is there for a legendary muscle car? A concept from Mopar may show the answer.

Mopar
Mopar is the global name for Stellantis genuine parts and authentic accessories.

A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar  expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on Mopar is available at www.mopar.com and the Mopar blog at blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Mopar and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Mopar brand: www.mopar.com/
Mopar blog: blog.mopar.com/ 
Facebook: www.facebook.com/mopar
Instagram: www.instagram.com/officialmopar
Twitter: twitter.com/OfficialMOPAR
YouTube: www.youtube.com/c/mopar or www.youtube.com/StellantisNA

For more information, please visit the Stellantis media site for North America at https://media.stellantisnorthamerica.com.

 

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SOURCE Stellantis

FAQ

What is Mopar showcasing at SEMA 2024?

Mopar is showcasing a concept at SEMA 2024 that may reveal the future of legendary muscle cars.

When was Mopar founded and what was its original product?

Mopar was founded in 1937 as a line of antifreeze products.

What is Mopar's current role within Stellantis (STLA)?

Mopar is the global brand for Stellantis genuine parts and authentic accessories, representing complete vehicle care and authentic performance.

How did Mopar contribute to the muscle-car era of the 1960s?

Mopar made its mark in the 1960s muscle-car era by providing performance parts to enhance speed and handling for both on-road and racing use.