Stellantis N.V Stock Price, News & Analysis

On February 16, 2022, Stellantis announced the launch of the Direct Connection Contingency Program for Dodge Challenger Mopar Drag Pak racers, featuring a $10,000 reward for wins at NHRA and NMCA events—making it the largest manufacturer-backed contingency award. The program aims to enhance grassroots racing support, offering a total of 14 events in 2022. Additionally, participants can earn $1,000 for victories and $500 for runner-up finishes, while a suite of 13 race-ready kits will be available for purchase starting March 9, 2022.

On February 16, 2022, Stellantis launched the "Where I'm From" social media campaign featuring Jalen Rose, a Detroit native and NBA analyst. The six-week initiative celebrates Detroit's influence on Rose's success and encourages community pride. The campaign, executed with the Detroit-based agency Boulevard, includes a 60-second video shared across Rose's social media platforms, such as Facebook, Twitter, and Instagram. Running through mid-March, it invites fans to share their own city pride stories using the hashtag #WhereImFrom.

Stellantis announced the launch of the 2022 NHRA Drag Racing Series, kicking off with the Lucas Oil Winternationals in Pomona, California, from February 17-20. The event will showcase Dodge//SRT and Mopar, featuring new sponsorship with Tony Stewart Racing. Top fuel driver Leah Pruett and Funny Car champion Matt Hagan will represent the brand, aiming for victories. Additionally, Dodge Power Brokers and Direct Connection will exhibit performance parts throughout the season. Fans can follow the series on FOX, FS1, and NHRA.TV.

Stellantis announced that aspiring Chief Donut Maker candidates have until February 28, 2022 to submit their video applications. The contest has attracted over 135,000 entries and nearly 1.3 million site views. Finalists will undergo a series of elimination rounds, culminating in a spring announcement of the winner. The Chief Donut Maker will serve as a brand ambassador, receive a $150,000 salary, and represent Dodge at various events. The initiative is part of the brand's Never Lift plan, focusing on Dodge's performance future.

The fifth-generation Jeep Grand Cherokee has been named one of the best new cars for 2022 by Autotrader, marking a significant recognition in the industry. This SUV family has expanded to include a new three-row model, a two-row version, and a 4xe electric plug-in hybrid. The Grand Cherokee is noted for its blend of legendary 4x4 capability and premium interior design, making it appealing to a wide audience. This accolade underscores the vehicle's value and innovation in the SUV segment.

Stellantis debuts a virtual auto show at the 2022 Chicago Auto Show, allowing consumers to explore new products from Chrysler, Dodge, Fiat, Jeep, Ram, and Alfa Romeo from home. The immersive experience includes guided and self-guided tours, featuring 3D views of vehicles like the 2022 Grand Wagoneer and Jeep Grand Cherokee 4xe. Additionally, viewers can participate in a sweepstakes for up to $100,000 towards a new vehicle purchase. This initiative aims to engage attendees unable to visit the physical event, further enhancing consumer interaction with Stellantis' innovative technologies.

On February 10, 2022, Ram Truck unveiled the second phase of its Built to Serve series, dedicated to honoring first responders. The first model honors firefighters, featuring unique design elements such as firefighter-themed interior accents and color options. These limited-edition Ram 1500 trucks will be available later this year at a starting MSRP of $46,625, plus destination fees. The vehicles include customization options for owners to showcase their first responder pride and come with advanced off-road capabilities. Production begins this month at the Sterling Heights Assembly Plant.