Stellantis N.V Stock Price, News & Analysis

Stellantis has launched a new integrated rewards program, Stellantis Miles, allowing customers of Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo to earn rewards for all travel, not just driving. Customers earn 2x miles for driving, 5x for biking, and 10x for walking. With over 250 partner retailers, users can redeem miles for exclusive rewards and also donate miles to charities. This program aims to enhance customer value and integrate seamlessly with existing Stellantis apps, marking a significant innovation in the automotive sector.

Stellantis's Dodge brand is gearing up for the Dodge//SRT Nationals in Las Vegas from Oct. 29-31, showcasing their competitive edge in the NHRA season. Three Dodge Charger SRT Hellcat Funny Cars are among the top contenders, with Ron Capps leading the points, closely followed by teammate Matt Hagan. The event, pivotal for championship standings, marks the fifth national competition sponsored by Dodge and Mopar during NHRA's 70th anniversary. Leah Pruett will also compete in the Factory Stock Showdown, aiming for dual victories this weekend.

Dodge has unveiled two new appearance packages for its 2022 Charger and Challenger models: the HEMI® Orange and SRT Black. The HEMI Orange package pays homage to the iconic HEMI engine with unique color accents, available for GT RWD and Scat Pack Widebody models at MSRP of $2,995 and $1,500, respectively. The SRT Black package offers a sleek blacked-out look for SRT models for an MSRP of $695. Both packages can be ordered through dealerships starting Q4 2021.

Alfa Romeo is launching its first global advertising campaign, "Near Life Experience," at the U.S. Grand Prix in Austin, Texas, on October 24, 2021. The campaign will debut on the brand's social media channels on October 22, 2021. Global chief marketing officer, Olivier Francois, emphasized the campaign's tribute to Alfa Romeo's rich racing history since 1910.

The campaign aims to reaffirm Alfa Romeo's values and emotional driving experience, while CEO Jean-Philippe Imparato stated this marks a step toward becoming a premium global brand.

Stellantis, in collaboration with the National Business League, has launched the National Black Supplier Development Program, aimed at fostering economic opportunities for Black businesses. The pilot program will run until Q1 2022, involving 13 diverse Black-owned businesses. The initiative seeks to develop over 2.9 million Black businesses for future procurement opportunities, addressing the impact of the COVID-19 pandemic which led to a significant closure rate among Black-owned companies. This program highlights Stellantis's commitment to racial equity in the marketplace.

The 2021 Ram 1500 TRX has been awarded the prestigious titles of Texas Truck of the Year and High-Performance Truck of the Year by the Texas Motor Press Association. The Jeep Gladiator also earned accolades as Off-road Truck of the Year, while the all-new Jeep Grand Cherokee L was named Full-size SUV of the Year. Additionally, the Jeep Wrangler 392 received the High-performance SUV of the Year award. These recognitions highlight Stellantis's commitment to quality in the truck and SUV segments, enhancing brand reputation and potentially impacting future sales positively.

The Jeep Wrangler 4xe has excelled at the 6th Rebelle Rally, becoming the first electrified vehicle to win. It secured the top three overall positions and claimed the Bone Stock and Electrified titles. Team 4xEventure, with Nena Barlow and Teralin Petereit, achieved the overall win, marking Barlow's third podium finish. The competition saw the Wrangler 4xe deliver impressive performance, achieving 49 MPGe and 21 miles of electric range. Jeep's success in this rally underscores its commitment to innovation and electric mobility, aligning with its goal of zero-emission freedom.

Stellantis will showcase an array of vehicles at the Miami International Auto Show from October 16-24. Highlights include the 2021 Jeep Grand Cherokee L, 2021 Jeep Wrangler 4xe, and the 2022 Jeep Compass. The 2022 Wagoneer and Grand Wagoneer will also be highlighted as premium SUVs. Unique experiences such as Camp Jeep, featuring a 25,000-square-foot outdoor exhibit, will provide attendees with thrilling off-road experiences.

Stellantis has announced the addition of Ignition Media Group to its media and marketing agency roster. This Detroit-based agency will help shape Stellantis' marketing strategies across its North American brands, including Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, and Ram. The partnership aims to enhance marketing messages that reflect Stellantis' diverse customer base and reinforce its commitment to minority-owned economic empowerment. This move aligns with Stellantis' goal of creating a culturally inclusive approach in its marketing efforts.