SurgePays Signs Master Services Agreement with BrandRap to Build Artificial Intelligence (AI) Decisioning Engine to Drive Higher Revenue Per Subscriber
Rhea-AI Summary
SurgePays (NASDAQ:SURG) signed a master services agreement with BrandRap to build a real-time AI decisioning engine for ProgramBenefits.com, targeting higher revenue per subscriber and lower customer acquisition costs.
Phase 1 production is expected in July 2026, leveraging verified subprime consumer intent data and a platform with over $50 million in legacy revenue.
Positive
- Master services agreement with BrandRap to build AI decisioning engine
- Phase 1 AI engine production targeted for July 2026
- ProgramBenefits.com adding over 1,000 new customers per day
- Underlying intake platform previously generated more than $50 million revenue
- Strategy focuses on lifting revenue per subscriber from existing traffic
- Model aims to reduce or eliminate customer acquisition costs
Negative
- None.
News Market Reaction – SURG
On the day this news was published, SURG declined 13.12%, reflecting a significant negative market reaction. Argus tracked a trough of -21.0% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $14.82M at that time. Trading volume was exceptionally heavy at 6.5x the daily average, suggesting significant selling pressure.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous AI Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 21 | AI platform update | Positive | -4.5% | Announced real-time AI decisioning platform on ProgramBenefits.com to lift revenue per user. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
For AI-tagged announcements, the single prior event saw a negative price reaction despite seemingly positive platform progress, suggesting past divergence between AI news and price.
Over the last six months, SurgePays reported full-year 2025 revenue of about $57.0 million with a narrowed gross loss and lower G&A, then Q1 2026 revenue of roughly $16.0 million, up 51% year-over-year. Operationally, wireless lines surpassed 200,000 and the retail footprint exceeded 9,000 locations. On April 21, 2026, the company highlighted an AI decisioning platform on ProgramBenefits.com to increase revenue per user—directly connected to today’s expanded AI build-out with BrandRap.
Key Terms
artificial intelligence technical
ai decisioning engine technical
mvno technical
next-best-action technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
BARTLETT, Tenn., June 05, 2026 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG) (“SurgePays” or the “Company”), a fintech and mobile virtual network operator (MVNO) delivering prepaid wireless and financial products to approximately 138 million subprime consumers in the United States, today announced it has engaged BrandRap, a Irvine, California-based artificial intelligence and operations consultancy, to build a real-time AI decisioning engine to drive higher revenue per subscriber on ProgramBenefits.com.
The Company expects Phase 1 production delivery of the build-out for July 2026 with key technology features:
- Multi-product monetization per session — eligibility, conversion probability, and ranked next-best-action returned across multiple verticals in a single consumer session.
- Reduced customer acquisition cost — incremental revenue from existing ProgramBenefits.com traffic, not additional acquisition spend.
- Fed by ProgramBenefits.com intake — the engine scores verified subprime consumer intent data captured at the top of the ProgramBenefits.com funnel, where SurgePays already owns the customer relationship.
- Ranked next-best-action — the engine prioritizes the highest-probability, highest-margin offer per session rather than a static funnel.
- Verified intent data as the input — scoring is built on verified subprime consumer intent data already flowing through the SurgePays stack.
The underlying consumer intake platform operated by Surge Logics, Inc., a SurgePays subsidiary, generated more than
“ProgramBenefits.com is generating over 1,000 new customer adds per day and remains well below operating capacity,” said Jan Salinas, Vice President of Operations of SurgePays. “Our model of using wireless service to bring consumers onto the platform and then introduce them to adjacent products is already working. The decisioning engine is designed to automate that process by routing the consumer to multiple eligible products from one session — wireless activation, prepaid card, benefits enrollment, and financial services. That is how revenue per subscriber moves on traffic we already own, while reducing and ultimately eliminating the cost to acquire the customer.”
The engine is designed to score eligibility and predict conversion probability across multiple verticals, then returns a ranked next-best-action inside a single consumer session. The first production phase is targeted at existing ProgramBenefits.com intake, with the objective of lifting revenue per subscriber from traffic the Company already owns rather than acquiring new users.
About SurgePays, Inc.
SurgePays, Inc. (NASDAQ: SURG) is a fintech and mobile virtual network operator (MVNO) that delivers prepaid wireless and financial products to the approximately 138 million subprime consumers in the United States. Through its proprietary point-of-sale platform deployed across approximately 9,000 convenience stores and a growing Retail Media Network, SurgePays enables retailers to offer wireless activations, top-ups, and consumer financial services. The Company’s subsidiaries include LinkUp Mobile, Torch Wireless, and the ProgramBenefits.com platform, which is being built to incorporate AI-driven decisioning across the financial and benefit products it offers. SurgePays is headquartered in Bartlett, TN. Learn more at www.surgepays.com and ir.surgepays.com.
About BrandRap
BrandRap is an Irvine, California-based artificial intelligence and operations consultancy. The firm is led by Chief Executive Officer Haris Karim and builds production AI and operational systems for consumer-facing platforms.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, statements regarding the development, scope, timing, performance, and commercial impact of the AI decisioning engine powering ProgramBenefits.com; the expected effect on revenue per subscriber, customer acquisition cost, and conversion probability across verticals; the timing of Phase 1 production delivery and subsequent build phases; current and future lead volumes, platform capacity, and operating leverage at ProgramBenefits.com and Surge Logics, Inc.; the integration of the engine with the Company’s existing wireless, retail distribution, and fintech infrastructure; the contribution of demand aggregator and demand partner relationships; and the Company’s broader business strategy and operating outlook. These statements are based on management’s current expectations and assumptions and are subject to a number of risks and uncertainties, including but not limited to execution risk on the build; the quality, availability, and integrity of consumer intent data; performance, integration, and continuity of demand partners and aggregators; the behavior of subprime consumers and third-party service providers; competitive dynamics in prepaid wireless, fintech-at-register, and retail distribution; cybersecurity, data privacy, and regulatory matters; and the risk factors described in the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission. Actual results may differ materially from those expressed or implied in any forward-looking statement. The Company undertakes no obligation to update any forward-looking statement except as required by law.
Investor Relations Contact
Valter Pinto, Managing Director
KCSA Strategic Communications
SurgePays@KCSA.com
(212) 896-1254
