SurgePays Unlocks New Revenue Channel with Launch of Growth Marketing & Data Partnerships Division
SurgePays (NASDAQ: SURG) announced on October 30, 2025 the launch of a Growth Marketing & Data Partnerships Division to monetize its consumer data ecosystem and create high-margin recurring revenue.
James Herber was appointed Vice President of Growth Marketing and Data Partnerships to lead commercialization of DigitizeIQ, integration across Torch Wireless and LinkUp Mobile, and development of data partnerships, analytics integrations and targeted marketing programs. The company says DigitizeIQ previously generated more than $50 million in revenue and has been repurposed as an intake engine for underserved consumer marketing. Management expects the division to drive recurring revenue and enhance cross-sell and predictive insights over time.
SurgePays (NASDAQ: SURG) ha annunciato il 30 ottobre 2025 il lancio di una Divisione Marketing di Crescita e Partnership sui Dati per monetizzare il suo ecosistema di dati dei consumatori e creare reddito ricorrente ad alto margine.
È stato nominato James Herber Vice Presidente del Marketing di Crescita e delle Partnership sui Dati per guidare la commercializzazione di DigitizeIQ, l'integrazione tra Torch Wireless e LinkUp Mobile e lo sviluppo di partnership sui dati, integrazioni analitiche e programmi di marketing mirati. L'azienda afferma che DigitizeIQ in passato ha generato oltre 50 milioni di dollari di entrate ed è stato riprogettato come motore di intake per il marketing ai consumatori non serviti. La direzione prevede che la divisione generi entrate ricorrenti e migliori le vendite incrociate e le intuizioni previsionali nel tempo.
SurgePays (NASDAQ: SURG) anunció el 30 de octubre de 2025 el lanzamiento de una división de Marketing de Crecimiento y Alianzas de Datos para monetizar su ecosistema de datos de consumidores y generar ingresos recurrentes de alto margen.
James Herber fue designado Vicepresidente de Marketing de Crecimiento y Alianzas de Datos para liderar la comercialización de DigitizeIQ, la integración entre Torch Wireless y LinkUp Mobile, y el desarrollo de asociaciones de datos, integraciones analíticas y programas de marketing dirigidos. La empresa afirma que DigitizeIQ generó previamente más de 50 millones de dólares en ingresos y ha sido reutilizado como motor de captación para el marketing a consumidores desatendidos. La dirección espera que la división impulse ingresos recurrentes y mejore las ventas cruzadas y los insights predictivos con el tiempo.
SurgePays (NASDAQ: SURG)은 2025년 10월 30일 소비자 데이터 생태계를 수익화하고 고마진의 재발 수익을 창출하기 위한 Growth Marketing & Data Partnerships Division의 출범을 발표했다.
James Herber가 Growth Marketing 및 Data Partnerships 부사장으로 임명되어 DigitizeIQ의 상용화, Torch Wireless와 LinkUp Mobile 간의 통합, 데이터 파트너십 개발, 분석 통합 및 타깃 마케팅 프로그램을 이끌게 된다. 회사 측은 DigitizeIQ가 이전에 5천만 달러 이상의 수익을 창출했으며, underserved 소비자 마케팅를 위한 intake 엔진으로 재용도되었다고 설명한다. 경영진은 이 부서가 재발 수익을 촉진하고 시간에 따른 교차 판매 및 예측 인사이트를 향상시킬 것으로 기대한다.
SurgePays (NASDAQ : SURG) a annoncé le 30 octobre 2025 le lancement d'une Division Marketing de Croissance et de Partenariats Data pour monétiser son écosystème de données consommateurs et générer des revenus récurrents à marge élevée.
James Herber a été nommé Vice-président Marketing de Croissance et des Partenariats Data pour diriger la commercialisation de DigitizeIQ, l'intégration entre Torch Wireless et LinkUp Mobile, et le développement de partenariats de données, d'intégrations analytiques et de programmes marketing ciblés. L'entreprise affirme que DigitizeIQ a auparavant généré plus de 50 millions de dollars de revenus et a été réutilisé comme moteur d'entrée pour le marketing grand public insuffisamment desservi. La direction prévoit que la division générera des revenus récurrents et améliorera les ventes croisées et les insights prédictifs au fil du temps.
SurgePays (NASDAQ: SURG) kündigte am 30. Oktober 2025 den Start einer Division für Growth Marketing & Data Partnerships an, um sein Verbraucher-Daten-Ökosystem zu monetarisieren und wiederkehrende Einnahmen mit hoher Gewinnspanne zu schaffen.
James Herber wurde zum Vizepräsidenten für Growth Marketing und Data Partnerships ernannt, um die Kommerzialisierung von DigitizeIQ, die Integration von Torch Wireless und LinkUp Mobile sowie die Entwicklung von Datenpartnerschaften, Analytics-Integrationen und zielgerichteten Marketingprogrammen zu leiten. Das Unternehmen sagt, DigitizeIQ habe zuvor mehr als 50 Millionen Dollar Umsatz erzielt und sei als Intake-M Engine für unterversorgtes Verbrauchermarketing umfunktioniert worden. Das Management erwartet, dass die Division wiederkehrende Einnahmen generiert und im Laufe der Zeit Cross-Sell- und prädiktive Einsichten verbessert.
SurgePays (NASDAQ: SURG) أعلنت في 30 أكتوبر 2025 عن إطلاق قسم Growth Marketing & Data Partnerships لتحقيق أرباح من بيئة بيانات المستهلك وتوليد إيرادات متكررة عالية الهامش.
تم تعيين James Herber كنائب رئيس التسويق للنمو والشراكات البيانات لقيادة تسويق DigitizeIQ، والتكامل عبر Torch Wireless وLinkUp Mobile، وتطوير شراكات البيانات، وتكاملات التحليل وبرامج التسويق المستهدفة. تقول الشركة إن DigitizeIQ تولّد سابقاً أكثر من 50 مليون دولار من الإيرادات وقد تمت إعادة توجيهه كمحرك استقبال لتسويق المستهلكين المحرومين. وتتوقع الإدارة أن تقود Division الإيرادات المتكررة وتحسن عمليات البيع المتبادل والرؤى التنبؤية مع مرور الوقت.
- DigitizeIQ historically generated $50 million+ in revenue
- New division targets high-margin recurring revenue via data partnerships
- None.
Insights
SurgePays moves to monetize an owned data ecosystem, targeting recurring high-margin revenue.
The company created a Growth Marketing and Data Partnerships Division to commercialize its consumer data flow across wireless and fintech channels. It repurposes the DigitizeIQ intake engine, which historically generated
Key dependencies include successful integration of marketing performance, partner analytics, and audience management across Torch Wireless and LinkUp Mobile. Execution risk centers on operationalizing revenue channels and launching the front-end offer set within
Monetizing verified consumer data can boost margins but relies on compliant data use and partner agreements.
The initiative plans to leverage verified consumer insights and transactional data from existing telecom and fintech touchpoints to fuel targeted marketing and analytics integrations. The firm positions this capability as a way to reduce customer acquisition costs and create multiple monetization paths per relationship.
Dependencies include clear commercialization of DigitizeIQ, partner integration milestones, and demonstrable high-margin recurring revenue. Monitor announcements about the front-end website, concrete partner deals, and any stated data-handling or partnership terms over the next
New initiative, led by industry veteran James Herber, accelerates monetization of SurgePays’ data ecosystem and expands high-margin recurring revenue opportunities
MEMPHIS, Tenn., Oct. 30, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech technology company connecting underserved consumers to essential mobile and financial services, today announced the launch of its new Growth Marketing and Data Partnerships Division. The initiative marks a significant step in SurgePays’ strategy to transform its expanding consumer data ecosystem into a scalable, high-margin growth engine.
The division will be led by James Herber, who has been appointed Vice President of Growth Marketing and Data Partnerships. He brings deep expertise in digital acquisition, audience strategy, and partnership development across the fintech and telecommunications industries. In this newly created role, Mr. Herber will lead efforts to monetize SurgePays’ expanding data ecosystem, strengthen digital marketing capabilities, and build recurring revenue channels that enhance long-term shareholder value.
Mr. Herber will oversee the integration of marketing performance, partner analytics, and audience management across SurgePays’ growing ecosystem, including Torch Wireless and LinkUp Mobile. He will also lead the commercialization strategy for DigitizeIQ, a proprietary software platform of our legacy subsidiary LogicsIQ, into a powerful intake engine built specifically for underbanked consumer marketing, which is designed to convert verified consumer insights and transactional data into measurable growth opportunities.
“The launch of this division marks a strategic milestone in SurgePays’ growth trajectory within the underserved market,” said Brian Cox, CEO of SurgePays, Inc. “Our legacy subsidiary LogicsIQ utilized a proprietary software platform called DigitizeIQ for consumer intake and lead generation serving mass tort law firms. Our development team has now transformed DigitizeIQ, which generated more than
“Instead of simply signing up a wireless subscriber, we now have a platform that converts verified consumer data into actionable marketing intelligence and provides multiple ways to monetize each customer relationship. While marketing government-subsidized services such as Lifeline to underserved consumers, we can now present a targeted marketplace of products and services to a rapidly growing database. Our long-term goal has always been to reduce the cost of acquiring a wireless subscriber by generating additional revenue through complementary services. With James’s leadership and expertise, we are entering the next phase of monetizing this data ecosystem to drive recurring, high-margin revenue and deliver sustained value for our shareholders.”
The new division builds on SurgePays’ established strengths in wireless connectivity, financial technology, and retail distribution. It accelerates the company’s transition from a transactional platform into a data-driven revenue network. By leveraging verified consumer interactions from its telecom and fintech channels, SurgePays is positioned to deliver targeted marketing, cross-sell opportunities, and predictive insights to both internal and external partners.
“The intersection of marketing and data represents SurgePays’ next growth frontier,” said James Herber, Vice President of Growth Marketing and Data Partnerships. “We are building a platform where every engagement produces intelligence, and every insight creates measurable value for our partners and shareholders. Our initial objective was to eliminate the cost of acquiring a customer relationship, but with the team and tools at SurgePays, I believe this division will become one of the company’s largest revenue drivers within the next twelve to eighteen months. We look forward to sharing updates soon as we launch our front-end website and introduce additional complementary products and services.”
The initiative is expected to generate high-margin recurring revenue through data partnerships, analytics integrations, and targeted marketing programs. As SurgePays continues to scale its wireless and fintech operations, the combination of customer intelligence and marketing execution will serve as a long-term competitive advantage.
About SurgePays, Inc.
SurgePays, Inc. (NASDAQ: SURG) is a wireless, fintech, and point-of-sale technology company focused on connecting underserved communities to essential mobile and financial services. The company operates its own wireless brands and proprietary point-of-sale platform, which is deployed nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial transactions.
Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. The company is uniquely positioned to grow across both retail and online channels while evolving into a leading data intelligence and digital marketplace platform serving America’s underserved population.
Visit www.SurgePays.com for more information.
SurgePays Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties and generally relate to future events or our future financial or operating performance. These statements may include projections, guidance, or other estimates regarding revenue, cash flow, business growth, market expansion, or customer acquisition. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.
Although we believe the expectations reflected in these forward-looking statements, such as regarding our ability to obtain revenue from the transformation of DigitizeIQ, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, the assumption that the Company will be able to obtain high-margin recurring revenues, statements about our future financial performance, including our revenue, cash flows, costs of revenue and operating expenses; our anticipated growth; and our predictions about our industry and customer demand. These include, but are not limited to, our ability to scale our prepaid wireless business, transition ACP subscribers to Lifeline, maintain our MVNE partnerships, and achieve financial targets. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
Investor Contact:
Valter Pinto, Managing Director
KCSA Strategic Communications
PH: 212-896-1254
SurgePays@KCSA.com
FAQ
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