Stran & Company Achieves 95.2% Increase in Sales to Approximately $32.6 Million for the Second Quarter of 2025

Rhea-AI Summary

Stran & Company (NASDAQ: SWAG), a leading promotional products provider, reported outstanding Q2 2025 financial results with sales surging 95.2% to $32.6 million. The company achieved significant milestones including organic sales growth of 30.4% and improved ranking to #23 in ASI's Counselor Top 40 distributors.

The company demonstrated strong financial performance with gross profit increasing 80.5% to $9.9 million and a return to profitability with net income of $0.6 million compared to a $1.0 million loss in Q2 2024. Stran maintains a robust balance sheet with $18.1 million in cash and investments. During Q2, the company executed a share repurchase program, acquiring 110,000 shares at $1.32 average price.

Positive

• Sales increased 95.2% year-over-year to $32.6 million in Q2 2025
• Strong organic sales growth of 30.4% in Q2 2025
• Achieved profitability with $0.6 million net income vs $(1.0) million loss in Q2 2024
• Robust balance sheet with $18.1 million in cash and investments
• Improved ranking to #23 in ASI's Counselor Top 40 distributors list
• Successfully executing share repurchase program, demonstrating confidence in business

Negative

• Gross profit margin decreased to 30.3% from 32.8% year-over-year due to Gander Group acquisition
• Operating expenses increased 44.1% to $9.5 million year-over-year

Insights

Financial Analyst

Stran delivered exceptional Q2 growth with 95.2% sales increase and return to profitability while maintaining strong cash position.

Stran & Company's Q2 2025 results showcase remarkable financial momentum with sales jumping 95.2% year-over-year to $32.6 million. What's particularly impressive is the 30.4% organic growth rate, demonstrating strong core business performance beyond the Gander Group acquisition benefits. The company has successfully transitioned from a $1.0 million quarterly loss last year to $0.6 million in net income this quarter.

The improved operational efficiency is striking – while sales nearly doubled, operating expenses increased by only 44.1%, dropping from 39.4% to 29.1% of sales. This scaling efficiency demonstrates effective cost management as the business grows. Though gross margin decreased from 32.8% to 30.3%, this was an expected outcome of incorporating the lower-margin Gander Group business acquired in August 2024.

From a balance sheet perspective, Stran maintains significant financial flexibility with $18.1 million in cash, cash equivalents, and investments. This represents a substantial war chest for a company of Stran's size, enabling potential strategic acquisitions while providing downside protection during economic uncertainty.

The implementation of a share repurchase program – with approximately 110,000 shares bought at an average price of $1.32 – signals management's confidence in the company's intrinsic value. The $145,600 repurchase represents a modest but meaningful capital allocation decision that benefits existing shareholders.

Stran's improved industry standing, rising from #27 to #23 in ASI's Counselor Top 40 distributors list, reinforces its growing competitive position in the promotional products market. The company appears well-positioned with strengthened corporate governance following the addition of three experienced board members and has resolved all Nasdaq compliance issues, eliminating a potential overhang for investors.

Reports Positive Net Income for the Three and Six Months Ended June 30, 2025

Executes Share Repurchase Program and Maintains Strong Balance Sheet with Approximately $18.1 Million in Cash, Cash Equivalents, and Investments

Conference Call Scheduled for Wednesday, August 13th at 10:00 A.M. ET

QUINCY, Mass., Aug. 12, 2025 (GLOBE NEWSWIRE) -- Stran & Company, Inc. (“Stran” or the “Company”) (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading provider of outsourced marketing solutions specializing in promotional products and loyalty incentives, today announced its financial results for the three and six months ended June 30, 2025, and provided a business update. Management will host a conference call at 10:00 a.m. Eastern Time on Wednesday, August 13, 2025.

“We’re excited to report a remarkable 95.2% year-over-year increase in sales, reaching approximately $32.6 million for the second quarter of 2025,” commented Andy Shape, Chief Executive Officer of Stran. “Our gross profit increased by more than 80%, driven by robust organic sales growth of 30.4%. For the first half of 2025, sales climbed by 72.5% to roughly $61.3 million, with gross profit rising 65.6% to approximately $18.4 million. While the August 2024 addition of the Gander Group segment has impacted our overall margin mix, our continued sales momentum and strong financial results underscore Stran’s resilience and leadership in the marketplace—even as many industry peers face headwinds.”

Mr. Shape continued, “Our industry achievements were recently recognized by the Advertising Specialty Institute (ASI), which advanced Stran to #23 in its 2025 Counselor Top 40 distributors list, up from #27 last year. This distinction positions us among the largest and most influential promotional products distributors in North America, reflecting our sustained growth, innovative strategies, and unwavering commitment to client success. We’re also proud to welcome new board members Mark Adams, Sarah Cummins, and Brian Posner, who bring a wealth of experience across media, private equity, sports, consumer brands, and public company finance. Their leadership significantly enhances our board’s strategic perspective and aligns with our vision for continued operational excellence and innovation.”

Mr. Shape also stated, “In addition, following our Combined 2024/2025 Annual Meeting of Stockholders, Stran is now fully compliant with all Nasdaq continued listing requirements, further solidifying our governance foundation as a public company. With a robust balance sheet featuring approximately $18.1 million in cash, cash equivalents, and investments, we remain well-positioned to pursue strategic growth opportunities and invest in long-term value creation. During the quarter, we executed our share repurchase program—acquiring approximately 110,000 shares at an average price of $1.32, for a total investment of about $145,600—demonstrating our confidence in the business and our steadfast commitment to shareholder value.”

Mr. Shape concluded, “As we look ahead, our enhanced board, industry recognition, and disciplined financial strategy have set the stage for continued growth and success. Stran is excited to build on this momentum and deliver even greater value to our clients, team members, and shareholders.”

Financial Results for the Three Months ended June 30, 2025

Sales increased 95.2% to approximately $32.6 million for the three months ended June 30, 2025, from approximately $16.7 million for the three months ended June 30, 2024. Sales by the Stran segment (which consists of the Stran business not including the former Gander Group business) increased to approximately $21.8 million for the three months ended June 30, 2025 from approximately $16.7 million for the three months ended June 30, 2024. Sales by our SLS segment (which consists of the former Gander Group business) increased to approximately $10.8 million for the three months ended June 30, 2025 from $0 for the three months ended June 30, 2024.

Gross profit increased 80.5% to approximately $9.9 million, or 30.3% of sales, for the three months ended June 30, 2025, from approximately $5.5 million, or 32.8% of sales, for the three months ended June 30, 2024. Gross profit margin decreased to 30.3% for the three months ended June 30, 2025 from 32.8% for the three months ended June 30, 2024 primarily due to the acquisition of the Gander Group business in August 2024, which operates at a lower gross margin than the Stran segment.

Operating expenses increased 44.1% to approximately $9.5 million for the three months ended June 30, 2025, from approximately $6.6 million for the three months ended June 30, 2024. As a percentage of sales, operating expenses decreased to 29.1% for the three months ended June 30, 2025, from 39.4% for the three months ended June 30, 2024.

Net income for the three months ended June 30, 2025 was approximately $0.6 million, compared to net loss of approximately $(1.0) million for the three months ended June 30, 2024.

Financial Results for the Six Months ended June 30, 2025

Sales increased 72.5% to approximately $61.3 million for the six months ended June 30, 2025, from approximately $35.5 million for the six months ended June 30, 2024. Sales by the Stran segment increased to approximately $42.7 million for the six months ended June 30, 2025 from approximately $35.5 million for the six months ended June 30, 2024. Sales by the SLS segment increased to approximately $18.6 million for the six months ended June 30, 2025 from $0 for the six months ended June 30, 2024.

Gross profit increased 65.6% to approximately $18.4 million, or 30.0% of sales, for the six months ended June 30, 2025, from approximately $11.1 million, or 31.2% of sales, for the six months ended June 30, 2024. Gross profit margin decreased to 30.0% for the six months ended June 30, 2025 from 31.2% for the six months ended June 30, 2024 primarily due to the acquisition of the Gander Group business in August 2024, which operates at a lower gross margin than the Stran segment.

Operating expenses increased 43.8% to approximately $18.5 million for the six months ended June 30, 2025, from approximately $12.9 million for the six months ended June 30, 2024. As a percentage of sales, operating expenses decreased to 30.2% for the six months ended June 30, 2025, from 36.2% for the six months ended June 30, 2024.

Net income for the six months ended June 30, 2025 was approximately $0.3 million, compared to net loss of approximately $(1.5) million for the six months ended June 30, 2024.

Webcast and Conference Call

Management will host a webcast and conference call at 10:00 A.M. Eastern Time on Wednesday, August 13, 2025, to discuss the Company’s financial results for the second quarter of 2025 ended June 30, 2025, as well as the Company’s corporate progress and other developments.

The conference call will be available via telephone by dialing toll free 888-506-0062 for U.S. callers or +1 973-528-0011 for international callers and using entry code: 317692. A webcast of the call may be accessed at https://www.webcaster4.com/Webcast/Page/2855/52808 or on the company’s Investors section of the website: ir.stran.com/news-events/ir-calendar.

A webcast replay will be available on the Investor Relations section of the Company’s website (ir.stran.com/news-events/ir-calendar) through August 13, 2026. A telephone replay of the call will be available approximately one hour following the call, through August 27, 2025, and can be accessed by dialing 877-481-4010 for U.S. callers or +1 919-882-2331 for international callers and entering conference ID: 52808.

About Stran

For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.

Forward Looking Statements

This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunities, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Contacts:

Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com

Press Contact:
Howie Turkenkopf
press@stran.com

CONSOLIDATED BALANCE SHEETS (in thousands, except share and per share amounts)
		June 30, 2025				December 31, 2024
		(Unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents		$	13,070			$	9,358
Investments			4,997				8,856
Accounts receivable, net			22,063				18,092
Accounts receivable - related parties, net			402				573
Inventory			6,736				5,389
Prepaid corporate taxes			—				28
Prepaid expenses			2,391				2,308
Deposits			467				423
Other current assets			4				455
Total current assets			50,130				45,482
Property and equipment, net			1,618				1,701
OTHER ASSETS:
Intangible assets - customer lists, net			3,934				4,170
Intangible assets - trade name			654				654
Goodwill			2,321				2,321
Other assets			222				23
Right of use assets			2,336				797
Total other assets			9,467				7,965
Total assets		$	61,215			$	55,148
LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable and accrued expenses		$	9,513			$	8,919
Accrued payroll and related			2,044				1,513
Unearned revenue			4,817				4,423
Rewards program liability			9,000				6,000
Sales tax payable			315				353
Corporate taxes payable			9				—
Current portion of contingent earn-out liabilities			105				256
Current portion of installment payment liabilities			158				365
Current portion of lease liabilities			661				366
Total current liabilities			26,622				22,195
LONG-TERM LIABILITIES:
Long-term contingent earn-out liabilities			455				455
Long-term installment payment liabilities			425				425
Long-term lease liabilities			1,880				432
Total long-term liabilities			2,760				1,312
Total liabilities			29,382				23,507
Commitments and contingencies
Preferred stock, $0.0001 par value; 50,000,000 shares authorized, 0 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively			—				—
Common stock, $0.0001 par value; 300,000,000 shares authorized, 18,546,461 and 18,598,574 shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively			2				2
Additional paid-in capital			38,285				38,391
Accumulated deficit			(6,492	)			(6,742	)
Accumulated other comprehensive income (loss)			38				(10	)
Total stockholders’ equity			31,833				31,641
Total liabilities and stockholders’ equity		$	61,215			$	55,148

CONSOLIDATED STATEMENTS OF OPERATIONS THREE AND SIX MONTHS ENDED JUNE 30, 2025 AND 2024 (in thousands, except share and per share amounts) (unaudited)
		For the Three Months Ended June 30,								For the Six Months Ended June 30,
		2025				2024				2025				2024
SALES
Sales		$	32,577			$	16,693			$	61,271			$	35,474
Sales – related parties			—				—				—				46
Total sales			32,577				16,693				61,271				35,520
COST OF SALES:
Cost of sales			22,708				11,226				42,920				24,405
Cost of sales - related parties			—				—				—				35
Total cost of sales			22,708				11,226				42,920				24,440
GROSS PROFIT			9,869				5,467				18,351				11,080
OPERATING EXPENSES:
General and administrative expenses			9,474				6,575				18,491				12,857
Total operating expenses			9,474				6,575				18,491				12,857
INCOME (LOSS) FROM OPERATIONS			395				(1,108	)			(140	)			(1,777	)
OTHER INCOME:
Other income			285				1				280				16
Interest income			77				82				119				175
Realized gain on investments			—				3				67				73
Total other income			362				86				466				264
INCOME (LOSS) BEFORE INCOME TAXES			757				(1,022	)			326				(1,513	)
Provision for income taxes			114				3				76				3
NET INCOME (LOSS)		$	643			$	(1,025	)		$	250			$	(1,516	)
NET INCOME (LOSS) PER COMMON SHARE
Basic		$	0.03			$	(0.06	)		$	0.01			$	(0.08	)
Diluted		$	0.03			$	(0.06	)		$	0.01			$	(0.08	)
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING
Basic			18,592,339				18,589,086				18,600,373				18,581,957
Diluted			18,596,826				18,589,086				18,603,432				18,581,957

CONSOLIDATED STATEMENTS OF CASH FLOWS SIX MONTHS ENDED JUNE 30, 2025 AND 2024 (in thousands) (unaudited)
		2025				2024
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)		$	250			$	(1,516	)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization			521				341
Noncash operating lease expense			537				274
Change in allowance for credit losses			360				(288	)
Noncash interest accretion			23				72
Stock-based compensation			40				170
Changes in operating assets and liabilities:
Accounts receivable, net			(4,331	)			4,496
Accounts receivable – related parties, net			172				25
Inventory			(1,347	)			808
Prepaid corporate taxes			29				30
Prepaid expenses			(82	)			336
Deposits			(44	)			(193	)
Other assets			252				—
Accounts payable and accrued expenses			590				(871	)
Accrued payroll and related			531				(1,357	)
Unearned revenue			395				(262	)
Rewards program liability			3,000				2,475
Sales tax payable			(38	)			(117	)
Corporate taxes payable			9				—
Operating lease liabilities			(333	)			(256	)
Net cash provided by operating activities			534				4,167
CASH FLOWS FROM INVESTING ACTIVITIES:
Additions to property and equipment			(202	)			(364	)
Proceeds from sale of investments			4,400				4,608
Purchase of investments			(493	)			(3,836	)
Net cash provided by investing activities			3,705				408
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of contingent earn-out liabilities			(151	)			—
Payment of installment payment liabilities			(230	)			(760	)
Payment for stock repurchase			(146	)			—
Net cash used in financing activities			(527	)			(760	)
NET INCREASE IN CASH			3,712				3,815
CASH AND CASH EQUIVALENTS - BEGINNING			9,358				8,059
CASH AND CASH EQUIVALENTS - ENDING		$	13,070			$	11,874

FAQ

What were Stran & Company's (SWAG) Q2 2025 financial results?

Stran reported Q2 2025 sales of $32.6 million, up 95.2% year-over-year, with gross profit of $9.9 million and net income of $0.6 million.

How much organic growth did Stran (SWAG) achieve in Q2 2025?

Stran achieved organic sales growth of 30.4% in Q2 2025, with the Stran segment (excluding Gander Group) increasing to $21.8 million from $16.7 million year-over-year.

What is Stran's (SWAG) current cash position as of Q2 2025?

Stran maintains a strong balance sheet with approximately $18.1 million in cash, cash equivalents, and investments.

How many shares did Stran (SWAG) repurchase in Q2 2025?

Stran repurchased approximately 110,000 shares at an average price of $1.32, totaling about $145,600 in share buybacks.

What is Stran's (SWAG) current ranking in the ASI Counselor Top 40 distributors list?

Stran advanced to #23 in ASI's 2025 Counselor Top 40 distributors list, up from #27 in the previous year.