STANDEX ELECTRONICS UNVEILS NEW BRAND IDENTITY TO POWER THE NEXT ERA OF ENGINEERING INNOVATION
Standex Electronics (NYSE:SXI) unveiled a refreshed brand identity on October 21, 2025 that repositions the business segment as a collaborative engineering partner focused on faster time-to-market, precision, and cost-optimized design. The rebrand aligns with the broader Standex enterprise refresh and emphasizes agile development, lean principles, and advanced business systems.
The new brand architecture creates three divisions under Standex Electronics: Standex Detect (switches, sensors, relays), Standex Edge (power magnetics), and Standex Grid (grid solutions). Leadership says the change aims to simplify customer access to expertise and reinforce the company as a trusted partner for electrification and digitalization projects.
Standex Electronics (NYSE:SXI) ha presentato una rinnovata identità di marca il 21 ottobre 2025, riposizionando il segmento aziendale come un partner di ingegneria collaborativo, focalizzato su tempi di immissione sul mercato più rapidi, precisione e design ottimizzato per costi. Il rebrand è in linea con l'aggiornamento più ampio dell'impresa Standex e mette in evidenza sviluppo agile, principi snelli e sistemi aziendali avanzati.
La nuova architettura di marca crea tre divisioni sotto Standex Electronics: Standex Detect (interruttori, sensori, relè), Standex Edge (magnetiche di potenza) e Standex Grid (soluzioni di rete). Secondo la direzione, il cambiamento mira a semplificare l'accesso dei clienti all'expertise e a rafforzare l'azienda come partner affidabile per progetti di elettrificazione e digitalizzazione.
Standex Electronics (NYSE:SXI) presentó una identidad de marca renovada el 21 de octubre de 2025, reposicionando el segmento de negocio como un socio de ingeniería colaborativo enfocado en llevar al mercado más rápido, precisión y diseño optimizado en costos. El rebranding se alinea con la renovación más amplia de Standex y enfatiza el desarrollo ágil, principios lean y sistemas de negocio avanzados.
La nueva arquitectura de marca crea tres divisiones bajo Standex Electronics: Standex Detect (interruptores, sensores, relés), Standex Edge (magnetismo de potencia), y Standex Grid (soluciones de red). La dirección afirma que el cambio busca simplificar el acceso de los clientes a la experiencia y reforzar a la empresa como un socio de confianza para proyectos de electrificación y digitalización.
Standex Electronics (NYSE:SXI) 은 2025년 10월 21일 브랜드 아이덴티티를 새롭게 공개했으며, 비즈니스 부문을 시장 출시 기간을 단축하고, 정밀도와 비용 최적화 설계에 초점을 맞춘 협업형 엔지니어링 파트너로 재배치했습니다. 리브랜딩은 Standex 전사 리프레시와 일치하며 애자일 개발, 린 원칙 및 차세대 비즈니스 시스템을 강조합니다.
새로운 브랜드 구조는 Standex Electronics 아래에 세 개의 부서를 만듭니다: Standex Detect(스위치, 센서, 릴레이), Standex Edge(전력 자력계), Standex Grid(그리드 솔루션). 경영진은 이 변화가 고객이 전문 지식에 쉽게 접근하도록 하고 전기화 및 디지털화 프로젝트의 신뢰받는 파트너로서 회사를 강화하는 것을 목표로 한다고 말합니다.
Standex Electronics (NYSE:SXI) a dévoilé une identité de marque renouvelée le 21 octobre 2025, repositionnant le segment métier en tant que partenaire d'ingénierie collaboratif axé sur une mise sur le marché plus rapide, la précision et une conception optimisée des coûts. Le rebranding s'aligne sur le rafraîchissement plus large de Standex et met l'accent sur le développement agile, les principes lean et les systèmes d'entreprise avancés.
La nouvelle architecture de marque crée trois divisions sous Standex Electronics: Standex Detect (interrupteurs, capteurs, relais), Standex Edge (magnétiques de puissance), et Standex Grid (solutions réseau). La direction affirme que ce changement vise à simplifier l'accès des clients à l'expertise et à renforcer l'entreprise en tant que partenaire de confiance pour les projets d'électrification et de digitalisation.
Standex Electronics (NYSE:SXI) stellte am 21. Oktober 2025 eine erneuerte Markenidentität vor, die das Geschäftssegment als kooperativen Ingenieurpartner positioniert, der sich auf eine schnellere Markteinführung, Präzision und kostenoptimiertes Design konzentriert. Das Rebranding steht im Einklang mit der umfassenden Standex-Unternehmensaktualisierung und betont agiles Entwickeln, schlanke Prinzipien und fortschrittliche Geschäftssysteme.
Die neue Markenstruktur schafft drei Divisionen unter Standex Electronics: Standex Detect (Schalter, Sensoren, Relais), Standex Edge (Leistungsteilmagnetik), und Standex Grid (Netzlösungen). Die Führung sagt, dass die Änderung den Kunden den Zugang zu Fachwissen erleichtern und das Unternehmen als vertrauenswürdigen Partner für Elektrifizierung und Digitalisierung festigen soll.
Standex Electronics (NYSE:SXI) أعلنت عن هوية علامة تجارية محدثة في 21 أكتوبر 2025، مع إعادة تموضع قطاع الأعمال كشريك هندسي تعاوني يركز على أسرع وقت للوصول إلى السوق، والدقة، وتصميم مراعٍ للتكاليف. يتماشى إعادة العلامة مع التحديث الأوسع لمؤسسة Standex ويؤكّد التطوير الرشيق والمبادئ الخالية من الهدر والأنظمة التجارية المتقدمة.
تخلق البنية الجديدة للعلامة ثلاث تقسيمات تحت Standex Electronics: Standex Detect (المفاتيح، المستشعرات، ريلايات)، Standex Edge (المغانط الكهربائية)، وStandex Grid (حلول الشبكات). تقول القيادة إن التغيير يهدف إلى تسهيل وصول العملاء إلى الخبرة وتعزيز الشركة كشريك موثوق لمشروعات الكهرباء والرقمنة.
Standex Electronics (NYSE:SXI) 于 2025 年 10 月 21 日 公布了更新后的品牌形象，将业务部门定位为一个协同的工程合作伙伴，专注于更快的上市时间、精度和成本优化设计。此次品牌更新与 Standex 更广泛的企业刷新保持一致，强调敏捷开发、精益原则和先进的业务系统。
新的品牌架构在 Standex Electronics 下设三个部门：Standex Detect（开关、传感器、继电器）、Standex Edge（功率磁性）、以及 Standex Grid（电网解决方案）。管理层表示，此次变革旨在简化客户获取专业知识的途径，并加强公司作为电气化与数字化项目的值得信赖的合作伙伴的地位。
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The global leader in precision-engineered electronic components redefines innovation through partnership - delivering the right design, at the right time, at the optimal cost.
The rebrand aligns with the broader Standex enterprise brand refresh. By integrating agile development, lean principles, and advanced business systems, Standex Electronics accelerates time-to-market while maintaining the highest standards of precision and quality. The unified brand expresses an engineering philosophy built on conversation, collaboration, and partnership — ensuring every solution delivers measurable customer value.
This transformation marks Standex Electronics' continued evolution from a precision component supplier to a trusted global partner for companies driving electrification and digitalization. Through cross-functional collaboration and deep expertise in materials and process engineering, the company delivers products that exemplify reliability, performance, and thoughtful design.
"Our rebrand is about clarity of purpose," said Ramy Shatoot, Group President of Standex Electronics. "We're aligning our global teams, technologies, and customers around a shared commitment to deliver the right design, at the right time, at the optimal cost. This transformation reinforces our role as an extension of our customers' engineering teams, focused on solving their toughest challenges through collaborative innovation."
"Our new identity reflects the creativity, precision, and partnership that define every project we deliver. While our brand look is evolving, our dedication to excellence and customer collaboration remains the same."
The new brand architecture introduces three aligned divisions, all under the Standex Electronics umbrella:
- Standex Detect (switches, sensors, and relays that keep the world connected)
- Standex Edge (next-generation power magnetics driving modern industries)
- Standex Grid (smarter grid solutions powering a more electrified future)
This structure simplifies customer access to expertise, resources, and technical support, strengthening Standex's position as a collaborative global partner in innovation.
Through this rebrand, Standex Electronics reinforces its role as a trusted engineering partner - where innovation, craftsmanship, and collaboration converge to deliver smart, scalable, and cost-optimized solutions for when it matters most.
About Standex Electronics
Headquartered in
About Standex International
Standex International Corporation is a global multi-industry manufacturer in five broad business segments: Electronics, Engineering Technologies, Scientific, Engraving, and Specialty Solutions with operations in
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SOURCE Standex International Corporation
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