At&T Stock Price, News & Analysis

The U.S. Air Force has selected FirstNet, built with AT&T, to provide priority communications for public safety personnel at 15 bases nationwide. This agreement, covering a 21-year term, aims to modernize communication systems in alignment with national defense strategies. FirstNet will offer dedicated connectivity, supporting both LTE and 5G capabilities, enabling reliable communication among base first responders. With access to over 100 portable cell sites, FirstNet enhances operational readiness during critical events.

On October 5, 2021, AT&T announced enhanced capabilities for its Managed LAN service with the introduction of new SD-LAN and SD-Access features. These upgrades facilitate better data traffic optimization and provide businesses with improved network management through advanced visibility and analytics. The solution integrates wired and wireless user access, leveraging Wi-Fi 6 technology for higher speed and lower latency. AT&T Managed LAN aims to simplify operations, reduce IT burdens, and enhance security for organizations, potentially benefiting diverse sectors, including healthcare.

Xandr, a business unit of AT&T, has partnered with Estrella Media to make the latter's ad-supported digital inventory available on the Xandr Marketplace. This collaboration aims to enhance access to Hispanic CTV inventory, catering to the growing Hispanic population in the US, which comprises about 19% of the total population. Estrella Media reaches 10 million unique visitors monthly, providing diverse programming, including news and entertainment. The Xandr Monetize platform will assist Estrella Media in optimizing inventory management and improving ad sales efficiency.

HBO Max is set to launch in 27 territories across Europe, initiating its rollout with seven new countries in 2022, including Turkey and Greece. The service combines content from Warner Bros., HBO, DC, and Max Originals, enhancing viewer choices. Warner Bros. movies will be available on HBO Max just 45 days post-theatrical release in select regions. Subscribers will enjoy reduced pricing, with annual plans offering 12 months for the price of eight, marking over 30% savings. The platform aims to be available in 190 territories by 2026.

AT&T has launched Phone for Business-Advanced, a cloud-based service modernizing traditional analog phone lines. This service, leveraging RingCentral's capabilities, enhances voice quality, security, and reduces maintenance costs for businesses across the U.S. It ensures business continuity through advanced monitoring and backup features, crucial for industries relying on reliable communication, such as healthcare. Companies can benefit from simplified billing nationwide, consolidating all lines under a single rate structure. The service is designed to maintain regulatory compliance while introducing digital improvements.

Xandr, AT&T's advanced advertising unit, launched the Premium Video Catalog, offering over 1,400 video deals from top media owners and 2,500 audience deals across various demographics. The catalog addresses significant challenges in the advertising landscape, such as inventory supply path transparency and reporting data accessibility. Xandr aims to enhance campaign efficiency and targeting for media buyers. Early adopters have reported increased campaign success, with improved monetization for publishers. The Premium Video Catalog is available to North American buyers through major DSPs.

ViacomCBS Networks International (VCNI) has finalized the acquisition of Chilevisión from WarnerMedia, enhancing its Spanish-language content capabilities. Chilevisión is Chile's leading free-to-air television network, boasting an average HH rating of 8.3 and significant growth of 11% compared to 2020. The deal includes Chilevisión's extensive content library and production capabilities, positioning VCNI to amplify its presence in the streaming market. The network will be led by Juan “JC” Acosta, with further leadership appointments to follow. Financial details remain undisclosed.

AT&T has partnered with Concord Hospitality Enterprises to implement the AT&T Staff Alert system, designed to improve safety for hotel employees. This wearable device allows associates to summon help in emergencies, enhancing security across all Concord's 140+ hotels in the U.S. and Canada. The solution operates on AT&T's LTE Network without needing Wi-Fi and provides 24/7 monitoring. This initiative highlights Concord's commitment to employee safety, with features including environmental sensors and asset locators.

DALLAS, Sept. 28, 2021 /PRNewswire/ -- Millions of AT&T Cloud Voice and Microsoft Teams users can now integrate services for business-grade voice calls. This new integration with Operator Connect for Microsoft Teams enables seamless carrier-grade voice service deployment. With nearly 250 million Teams users, the combination simplifies existing SIP trunking and cloud communication solutions, providing global PSTN access and 24/7 support. This integration is part of ongoing collaborations between AT&T Business and Microsoft, aiming to deliver flexibility and scalability to businesses.