SAY HELLO TO NEW MARGARITA FLAVORED ALCOHOL BEVERAGES FROM TOPO CHICO HARD

Rhea-AI Summary

Topo Chico Hard, a Molson Coors Beverage Company brand, announces the launch of new margarita-inspired flavored alcohol beverages (FAB) nationwide. The release includes a Topo Chico Hard Margarita FAB variety pack with 6% ABV, featuring four flavors: Prickly Pear, Tropical Pineapple, Signature, and Strawberry Hibiscus Margarita. Each variant is made with real lime juice and added minerals.

Additionally, the company introduces Topo Chico Hard Margarita MAX FAB, an 8% ABV offering available in 24-oz cans nationwide and 16-oz cans in select states (WI, IA, NC, SC, GA, MS, and TN). The launch will be supported by a new creative campaign across social media starting early May 2025.

Positive

• Product line expansion with new margarita-inspired beverages
• Nationwide distribution network leveraging Molson Coors' infrastructure
• Marketing campaign support to drive brand awareness

Negative

• None.

The new lineup includes a variety pack and 8% ABV single offering with bolder flavor that's featured in a new creative campaign

CHICAGO , April 28, 2025 /PRNewswire/ -- This spring, Topo Chico Hard Seltzer is expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with Topo Chico Hard. The exciting new lineup will include margarita-inspired FABs for 21+ fans, including all-new Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with 8% ABV and a bolder flavor.

Now available nationwide, the new Topo Chico Hard Margarita FAB variety pack offers a smooth, refreshing beverage with a 6% ABV. It's made with real lime juice and added minerals for taste resulting in a crisp finish. The variety pack is available in a 12-pack of 12-oz cans, inclusive of four flavors, each bringing our unique twist inspired by the beloved margarita without the distilled spirits:

• Prickly Pear Margarita: Refreshing elements of prickly pear and lime flavor.
• Tropical Pineapple Margarita: Balance notes of sweet pineapple, coconut, and lime flavor.
• Signature Margarita: Bold margarita flavor with a balance of sweet and tart lime taste.
• Strawberry Hibiscus Margarita: Refreshing notes of strawberry, floral, hibiscus, and lime flavor.

For drinkers looking for an elevated experience, Topo Chico Hard Margarita MAX FAB delivers the refreshment fans know and love with a bolder flavor and 8% ABV. Made with real lime juice and natural flavors, Topo Chico Hard Margarita MAX FAB takes refreshment to new heights. The new offering is now available nationwide in 24-oz cans and 16-oz cans are now available in select states (WI, IA, NC, SC, GA, MS, and TN.)

"Topo Chico Hard is known for delivering refreshment, whether it's a hot day or with your favorite meal. We're always looking for ways to give fans something new, and this sentiment rings true with our new full-flavored margarita flavored alcohol beverage offerings," said Elizabeth Hitch, Vice President, Marketing, Above Premium Flavor at Molson Coors Beverage Company. "Topo Chico Hard's Margarita FAB Variety Pack and Margarita MAX FAB are our latest takes on a classic cocktail, and are made with real lime juice, full flavor, and the crisp taste from added minerals that the brand is known for."

Topo Chico Hard will showcase the New Margarita FAB and Topo Chico Hard Margarita MAX FAB offerings in a new creative campaign that builds on the brand's "Hello Topo Chico Hard" platform. The new creative will run across social starting early May highlighting Topo Chico Hard Margarita FAB variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.

Fans can find Topo Chico Hard Margarita FAB and Margarita MAX FAB at retailers nationwide. To find a store near you, visit topochicohardseltzerusa.com/where-to-buy.

Please consume alcohol responsibly. Topo Chico Hard Seltzer is manufactured, marketed and distributed by Molson Coors Beverage Company.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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SOURCE Molson Coors Beverage Company

FAQ

What are the new Topo Chico Hard Margarita FAB flavors and their alcohol content?

The variety pack (6% ABV) includes Prickly Pear, Tropical Pineapple, Signature, and Strawberry Hibiscus Margarita flavors. The MAX FAB version contains 8% ABV.

When will Topo Chico Hard's new margarita products be available in stores?

The new Topo Chico Hard Margarita FAB variety pack and Margarita MAX FAB are available nationwide starting Spring 2025.

What sizes are available for Topo Chico Hard Margarita MAX FAB?

Topo Chico Hard Margarita MAX FAB is available in 24-oz cans nationwide and 16-oz cans in select states (WI, IA, NC, SC, GA, MS, and TN).

What distinguishes Topo Chico Hard Margarita FAB from regular margaritas?

These beverages are margarita-inspired FABs made with real lime juice and added minerals, but without distilled spirits, offering a crisp finish.