Taboola.Com Ltd Stock Price, News & Analysis

Taboola (Nasdaq: TBLA) has entered a five-year agreement with Gray Television, the largest local television station owner in the U.S., to enhance viewer engagement and monetization. Gray will utilize Taboola Feed and explore additional offerings like Taboola Newsroom to provide personalized content on over 100 websites. The partnership builds on a longstanding collaboration with Meredith Local Media, now part of Gray. Both companies aim to leverage advanced AI technology to enrich user experience and commitment to local journalism.

Taboola (Nasdaq: TBLA) has successfully completed its acquisition of Gravity R&D, a leading personalization technology firm known for its innovative data science solutions. This acquisition aims to enhance Taboola's recommendation technology by incorporating Gravity R&D's expertise, particularly the award-winning team behind Yusp, which serves major clients in retail and digital media. The deal also establishes a new research and development hub in Hungary, promoting growth and attracting talent, further bolstering the company's position in the market.

Taboola (Nasdaq: TBLA) has secured a new two-year deal with MediaNews Group, extending its partnership with Tribune Publishing to a total of 10 years. This agreement includes the integration of the Taboola Feed across several major U.S. news sites such as the Chicago Tribune and Boston Herald. MediaNews Group aims to adopt additional Taboola offerings to enhance reader engagement and advertising opportunities.

Taboola’s platform is used by over 15,000 advertisers and reaches 500 million daily users, showcasing its role in e-commerce recommendations and digital content monetization.

Taboola (Nasdaq: TBLA) announced its participation in the Needham Virtual AdTech and CTV Measurement Conference on July 12, 2022. The event includes a fireside chat at 2:00 p.m. ET, accessible via a live webcast on Taboola's investor relations site. Taboola specializes in powering content recommendations across the open web, partnering with top media properties and serving over 500 million active users. With over 15,000 advertisers, it drives e-commerce recommendations and achieves over 1 million monthly transactions.

Taboola (Nasdaq: TBLA) announced results from an independent Kantar study highlighting the effectiveness of native video ads in increasing brand favorability and awareness. Key findings indicate that 59% of participants exposed to native video ads showed improved brand favorability, compared to 50% on social platforms. Moreover, adding native video ads improved brand awareness by 26%, with top-of-mind awareness rising to 33% among those exposed. CEO Adam Singolda emphasizes the growing value of video advertising as digital ad spending in the U.S. is projected to reach $270B by 2023.

Taboola (Nasdaq: TBLA) has announced its acquisition of Gravity R&D, a leader in personalization technology, to enhance AI and eCommerce personalization capabilities. Established in 2007, Gravity R&D specializes in deep learning algorithms that drive personalized customer experiences, supporting over 35 billion recommendations monthly. This acquisition aligns with Taboola's strategy to invest $100 million annually in R&D, creating a new hub in Hungary to broaden its technological capabilities, particularly for retail and e-commerce clients. The deal is expected to close in Q2 2022.

Taboola (Nasdaq: TBLA) reported Q1 2022 results, exceeding revenue guidance with $354.7 million, a 17% increase year-over-year. Gross profit rose 25% to $112.0 million, while ex-TAC Gross Profit surged 31% to $138.2 million. The company generated a net income of $3.9 million and revised its 2022 guidance for ex-TAC Gross Profit to $595M to $615M. CEO Adam Singolda highlighted growth despite challenges from the war in Ukraine, which impacts over 30% of their revenue. Taboola's focus on expanding their digital partnerships and AI investments continues.

Taboola (Nasdaq: TBLA) has entered a new three-year agreement with Penske Media Corporation (PMC) to enhance reader engagement across its websites, including major brands like Rolling Stone and Billboard. PMC will utilize Taboola Feed and Taboola News to provide personalized content and boost monetization efforts. This partnership aims to expand audience reach and improve e-commerce opportunities through shared resources. With over 310 million monthly readers, PMC positions Taboola as a key player in its digital strategy.

Taboola (Nasdaq: TBLA) announced participation in two upcoming investor conferences, featuring CEO Adam Singolda. The 17th Annual Needham Technology & Media Conference will take place on May 16, 2022, with a virtual chat at 8:45 a.m. ET. The Cowen 50th Annual Technology, Media & Telecom Conference is scheduled for June 1, 2022, at 3:20 p.m. ET. Interested investors can arrange meetings with their Needham and Cowen representatives. Both events will be webcast on Taboola's investor relations website.