Taboola.Com Ltd Stock Price, News & Analysis

Taboola (Nasdaq: TBLA) announced results from an independent Kantar study highlighting the effectiveness of native video ads in increasing brand favorability and awareness. Key findings indicate that 59% of participants exposed to native video ads showed improved brand favorability, compared to 50% on social platforms. Moreover, adding native video ads improved brand awareness by 26%, with top-of-mind awareness rising to 33% among those exposed. CEO Adam Singolda emphasizes the growing value of video advertising as digital ad spending in the U.S. is projected to reach $270B by 2023.

Taboola (Nasdaq: TBLA) has announced its acquisition of Gravity R&D, a leader in personalization technology, to enhance AI and eCommerce personalization capabilities. Established in 2007, Gravity R&D specializes in deep learning algorithms that drive personalized customer experiences, supporting over 35 billion recommendations monthly. This acquisition aligns with Taboola's strategy to invest $100 million annually in R&D, creating a new hub in Hungary to broaden its technological capabilities, particularly for retail and e-commerce clients. The deal is expected to close in Q2 2022.

Taboola (Nasdaq: TBLA) reported Q1 2022 results, exceeding revenue guidance with $354.7 million, a 17% increase year-over-year. Gross profit rose 25% to $112.0 million, while ex-TAC Gross Profit surged 31% to $138.2 million. The company generated a net income of $3.9 million and revised its 2022 guidance for ex-TAC Gross Profit to $595M to $615M. CEO Adam Singolda highlighted growth despite challenges from the war in Ukraine, which impacts over 30% of their revenue. Taboola's focus on expanding their digital partnerships and AI investments continues.

Taboola (Nasdaq: TBLA) has entered a new three-year agreement with Penske Media Corporation (PMC) to enhance reader engagement across its websites, including major brands like Rolling Stone and Billboard. PMC will utilize Taboola Feed and Taboola News to provide personalized content and boost monetization efforts. This partnership aims to expand audience reach and improve e-commerce opportunities through shared resources. With over 310 million monthly readers, PMC positions Taboola as a key player in its digital strategy.

Taboola (Nasdaq: TBLA) announced participation in two upcoming investor conferences, featuring CEO Adam Singolda. The 17th Annual Needham Technology & Media Conference will take place on May 16, 2022, with a virtual chat at 8:45 a.m. ET. The Cowen 50th Annual Technology, Media & Telecom Conference is scheduled for June 1, 2022, at 3:20 p.m. ET. Interested investors can arrange meetings with their Needham and Cowen representatives. Both events will be webcast on Taboola's investor relations website.

Taboola (Nasdaq: TBLA) announced an expansion of its trust portfolio, enhancing brand safety and suitability through partnerships with leading third-party experts. The company has increased its content moderation efforts, employing 55 full-time reviewers who reviewed over 64.5 million items in 2021, marking a 212% increase year-over-year. Key partnerships include Integral Ad Science for pre-bid brand safety, IAB Tech Lab for Open Measurement certification, and TAG Brand Safety Certification. These initiatives aim to give advertisers confidence in their ad placements across trusted publisher sites.

Taboola (NASDAQ: TBLA) announced an exclusive partnership extension with Ströer Content Group GmbH, lasting over eleven years, focusing on implementing various offerings from Taboola's portfolio. The collaboration began in 2017 and has been crucial for Ströer's digital publishers like t-online. This partnership has led to the use of Taboola Newsroom by over 100 editors, enhancing editorial decisions through real-time insights. Taboola continues to support Ströer's digital strategy, driving user engagement and monetization across leading media platforms.

Taboola (Nasdaq: TBLA) will release its first quarter 2022 financial results on May 12, 2022, after market close. A conference call will follow on May 13, 2022, at 8:30 a.m. ET, where management will discuss the financial results and business outlook. Taboola specializes in recommendations for the open web, engaging over 500 million daily users through its AI-powered platform. With partnerships with major digital properties and over 15,000 advertisers, Taboola continues to lead in e-commerce recommendations post its acquisition of Connexity, driving over 1 million monthly transactions.

On April 13, 2022, Taboola (Nasdaq: TBLA) announced a significant milestone with over 500 top brands using its Creative Shop since its launch in 2020. This program helps brands optimize advertising campaigns on Taboola’s network, utilizing data from numerous successful campaigns and ongoing A/B tests. New clients in 2021 include Lowe’s, AIG, and KIA. The Creative Shop aims to enhance creative performance and improve conversion rates for advertisers, demonstrating strong partnerships and effective results for businesses.