Trulieve Cannabis Corp Stock Price, News & Analysis

Trulieve Cannabis Corp. (OTCQX: TCNNF) has expanded its beverage portfolio with the launch of five new 10mg THC-infused flavors under its Onward and Upward brands. The new additions include Berry Smash, Cosmopolitan, Lemon Drop Martini, Paloma in the Onward cocktail alternative line, and Half & Half iced tea & lemonade in the Upward energy drink collection.

CEO Kim Rivers noted strong sell-through of existing 10mg products, indicating growing market demand for THC beverages. The new products, crafted in the USA with naturally derived THC and CBD, are available online and at retail locations in Florida and Illinois through DrinkOnward.com.

Trulieve Cannabis Corp. (OTCQX: TCNNF) announced the opening of a new dispensary in Bisbee, Arizona, expanding its presence in south Cochise County. The location at 1191 S. Naco Highway will celebrate its grand opening on Friday, September 12, 2025, featuring special events from 2-6 PM including food trucks, music, and promotional activities.

The new dispensary will operate seven days a week from 8 AM to 9 PM, offering Trulieve's in-house brands including Avenue, Co2lors, Modern Flower, Roll One, and Sweet Talk, alongside partner brand products. This location adds to Trulieve's extensive Arizona footprint, which includes dispensaries across 16 cities.

Trulieve Cannabis Corp. (OTCQX: TCNNF) has secured seven Brandon Hall Group HCM Excellence Awards in 2025 for its innovative employee development programs. The company's three award-winning initiatives include TruU ATTAIN (winning four awards), Seeds to Success (winning two Silver awards), and SPHERE of Influence (winning Bronze).

TruU ATTAIN, developed for manufacturing operations, earned Gold for competencies development and video learning. Seeds to Success supports retail hires through blended learning approaches, while SPHERE of Influence focuses on peer recognition aligned with core company values. Since 2023, Trulieve has accumulated 14 Brandon Hall Group awards, demonstrating consistent excellence in employee development.

Trulieve Cannabis (OTCQX: TCNNF) has announced two key leadership appointments. Matthew Foulston joins the Board of Directors, bringing extensive financial leadership experience from his previous CFO roles at public companies including Covetrus, TreeHouse Foods, and Compass Minerals International.

Additionally, Jan Reese has been appointed as Chief Financial Officer, effective September 8, 2025. Reese brings over 20 years of finance leadership experience from various companies including Vimergy, AVI-SPL, and Tech Data Americas. He will replace Ryan Blust, who served as Interim CFO and will return to his role as Vice President, Finance.

Trulieve Cannabis Corp. (OTCQX: TCNNF) announced the opening of a new Trulieve-branded dispensary in Cincinnati, Ohio, operated by Harvest Grows LLC through a licensing agreement. The new location at 3528 Columbia Parkway will open on August 29, 2025, featuring special promotions and giveaways.

The dispensary will operate seven days a week from 9 a.m. to 9 p.m., offering walk-in, express pickup, and drive-through services. This marks Harvest Grows' second Trulieve-branded location in Ohio, complementing their existing Lorain dispensary. Trulieve currently operates five company-owned dispensaries across Ohio, located in Beavercreek, Columbus (2 locations), Westerville, and Zanesville.

Trulieve Cannabis Corp. (OTCQX: TCNNF), a leading U.S. cannabis company, has announced its participation in the upcoming Canaccord Genuity 45th Annual Growth Conference on August 12, 2025. The company's Vice President of Investor Relations, Christine Hersey, will engage in a fireside chat and conduct investor meetings during the event.

Investors can access event information, available links, and presentation materials through the company's investor relations website at investors.trulieve.com/events.

Trulieve Cannabis (OTCQX:TCNNF) reported Q2 2025 financial results with revenue of $302 million and a gross margin of 61%, showing stability compared to the previous year. The company generated $86 million in operating cash flow and $75 million in free cash flow during the quarter.

Key performance metrics include adjusted EBITDA of $111 million (37% margin) and a net loss of $14 million. The company's loyalty program reached 725,000 members, driving 71% of transactions. Trulieve currently operates 231 retail dispensaries and over 4 million square feet of cultivation capacity across the United States.

Notable developments include launching Redemption Cannabis products in West Virginia, expanding THC beverage distribution, and supporting social justice initiatives through Mission [Green].

Trulieve Cannabis Corp. (OTCQX: TCNNF) announced the expanded distribution of its Onward beverages and launched Upward, a new THC-infused energy drink line. The company has secured distribution partnerships with Romano Beverage for Illinois and Anheuser-Busch for Northern Florida, making the products available at hundreds of stores including ABC Fine Wine & Spirits and Total Wine & More locations.

The new Upward energy drinks feature various flavors including Lemonade, Peach Nectarine, and Strawberry Tea with 5mg THC, and Pink Lemonade with 10mg THC. These low-calorie beverages combine THC and CBD with energy from green coffee beans and black tea leaves.

Trulieve Cannabis Corp. (OTCQX: TCNNF) has announced a partnership with Redemption Cannabis to launch their products in West Virginia dispensaries starting July 11, 2025. Redemption Cannabis, founded by Ryan Basore, is a purpose-driven brand that reinvests a portion of sales to support individuals and families affected by cannabis prohibition laws.

The partnership holds special significance as Basore, who previously served time for cannabis-related charges, returns to Morgantown, West Virginia, where he was once incarcerated. Trulieve CEO Kim Rivers emphasized the company's pride in partnering with a brand focused on meaningful change and reform.