Trulieve Announces Appointment of Co-Founder Jason Pernell as President

Rhea-AI Summary

Trulieve Cannabis has appointed co-founder Jason Pernell as President, effective immediately. Pernell, who helped establish Trulieve in 2015 alongside Chairman and CEO Kim Rivers, brings over 20 years of experience as an entrepreneur and cannabis operator.

According to CEO Kim Rivers, Pernell has been important to the company's growth and success over the past decade, particularly contributing to Trulieve's outstanding performance in Florida. In his statement, Pernell expressed enthusiasm about the opportunity to grow the company through product excellence and innovation while maintaining a customer-first approach.

Positive

• Co-founder with 20+ years industry experience appointed as President
• Demonstrated success in Florida market performance
• Internal promotion ensures continuity and deep company knowledge

Negative

• None.

TALLAHASSEE, Fla., Feb. 27, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the appointment of Jason Pernell as President, effective immediately. Mr. Pernell has over 20 years' experience as an entrepreneur and cannabis operator, co-founding Trulieve alongside Chairman and Chief Executive Officer Kim Rivers in 2015.  

"Jason has been instrumental in the growth and success of this organization over the past decade," said Trulieve's Chief Executive Officer Kim Rivers. "Most recently Jason has played an integral part in the outstanding performance achieved in Florida. I look forward to working with Jason and the entire team as we navigate this ever-changing industry together."

"As a co-founder, I have experienced first-hand the incredible growth and transformation of Trulieve from a small startup to the scaled, market leader we are today," said Jason Pernell. "I am excited and ready for this opportunity to grow the Company through superior products and innovation while always placing the customer first."

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve_   
X: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

 

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SOURCE Trulieve Cannabis Corp.

FAQ

When did Jason Pernell join Trulieve (TCNNF) as President?

Jason Pernell was appointed as President of Trulieve effective February 27, 2025.

What is Jason Pernell's background with Trulieve (TCNNF)?

Jason Pernell is a co-founder of Trulieve, having established the company in 2015 alongside Kim Rivers, and has over 20 years of experience as an entrepreneur and cannabis operator.

What has been Jason Pernell's recent contribution to Trulieve (TCNNF)?

Pernell has played an integral role in Trulieve's outstanding performance in the Florida market.

What are Jason Pernell's stated priorities as new President of Trulieve (TCNNF)?

Pernell aims to grow the company through superior products and innovation while maintaining a customer-first approach.