Trulieve Announces Launch of Onward: A Premium THC Beverage

Rhea-AI Summary

Trulieve Cannabis Corp. (TCNNF) has launched Onward, a premium non-alcoholic THC beverage line targeting social occasions. The Farm Bill compliant beverages are currently available online and will be distributed to select Total Wine locations in Florida.

The product line features five flavors: Blueberry Mojito, Italian Spritz, Passionfruit Martini, Peach Bellini, and Sea Salt Margarita. These low-calorie drinks are made in the USA using naturally derived THC and CBD, without artificial ingredients.

Available to consumers aged 21 and older, Onward can be purchased through DrinkOnward.com with shipping to 36 states. The beverages will soon be available in eight Florida Total Wine locations including Clearwater, Fort Lauderdale, Jacksonville, Miami, Orlando, Tallahassee, Tampa, and St. Petersburg, offered in four-packs and variety packs.

Positive

• Expansion into THC beverage market with new product line
• Wide distribution network covering 36 states through online sales
• Partnership with Total Wine for retail presence in 8 Florida locations

Negative

• initial retail presence only in Florida
• Entering highly competitive beverage market

Available now online and coming soon to select Total Wine locations in Florida

TALLAHASSEE, Fla., Feb. 26, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the launch of Onward, a premium, non-alcoholic THC beverage offering a modern alternative for social occasions. These Farm Bill compliant beverages are available now online and coming soon to select Total Wine locations in Florida.

"Drawing on our vast experience in cannabis product development, Onward beverages powered by Trulieve are expertly crafted to align with evolving consumer preferences," said Trulieve's Chief Executive Officer Kim Rivers. "We are excited to introduce this innovative and federally compliant beverage line to those seeking a new and alternative form of refreshment."

Onward beverages come in a variety of delicious flavors including Blueberry Mojito, Italian Spritz, Passionfruit Martini, Peach Bellini, and Sea Salt Margarita. These low-calorie, non-alcoholic cocktails are crafted in the USA using naturally derived THC and CBD with no artificial flavors, colors, or sweeteners offering consumers a new and natural way to sip, socialize, and savor the moment.

Available for purchase by consumers 21 years and older, Onward can be ordered via DrinkOnward.com and shipped directly to consumers in 36 states. Four packs of each flavor as well as a variety pack are coming soon for purchase at select Florida Total Wine stores in Clearwater, Fort Lauderdale, Jacksonville, Miami, Orlando, Tallahassee, Tampa, and St. Petersburg.

Onward beverages use a proprietary formulation and manufacturing process to provide a consistent experience in every can. When it comes to transparency and quality, we strive to set best practices for the industry and adult consumers. Lab testing for Onward beverages is conducted for each batch at final formulation and results can be found online at COA Testing.  

For more information, please visit Drinkonward.com/ or follow us on Facebook, Instagram, and X at @DrinkOnward.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve_   
X: @Trulieve 

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com 

 

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SOURCE Trulieve Cannabis Corp.

FAQ

Where can I buy Trulieve's (TCNNF) Onward THC beverages?

Onward beverages are available online at DrinkOnward.com with shipping to 36 states, and coming soon to select Total Wine stores across 8 Florida locations.

What flavors are available in Trulieve's (TCNNF) Onward beverage line?

Onward offers five flavors: Blueberry Mojito, Italian Spritz, Passionfruit Martini, Peach Bellini, and Sea Salt Margarita.

Are Trulieve's (TCNNF) Onward beverages legally compliant?

Yes, Onward beverages are Farm Bill compliant and manufactured in the USA using naturally derived THC and CBD.

What are the key features of Trulieve's (TCNNF) Onward THC drinks?

Onward beverages are low-calorie, non-alcoholic cocktails made without artificial flavors, colors, or sweeteners, using naturally derived THC and CBD.