Trulieve Launches Five New Onward and Upward Flavors

Rhea-AI Summary

Trulieve Cannabis Corp. (OTCQX: TCNNF) has expanded its beverage portfolio with the launch of five new 10mg THC-infused flavors under its Onward and Upward brands. The new additions include Berry Smash, Cosmopolitan, Lemon Drop Martini, Paloma in the Onward cocktail alternative line, and Half & Half iced tea & lemonade in the Upward energy drink collection.

CEO Kim Rivers noted strong sell-through of existing 10mg products, indicating growing market demand for THC beverages. The new products, crafted in the USA with naturally derived THC and CBD, are available online and at retail locations in Florida and Illinois through DrinkOnward.com.

Positive

• Strong sell-through of existing 10mg THC beverages indicates growing market demand
• Geographic presence in two key cannabis markets - Florida and Illinois
• Product line expansion with five new flavors addressing diverse consumer preferences

Negative

• None.

New "Stronger Sips" collection includes Berry Smash, Cosmopolitan, Lemon Drop Martini, Paloma and Half & Half

TALLAHASSEE, Fla., Sept. 12, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the launch of five new 10 milligram flavors of Onward and Upward THC-infused beverages.

"Strong sell through of our 10 milligram flavors highlights the growing demand for THC beverages," said Trulieve Chief Executive Officer Kim Rivers. "We are pleased to launch these new flavors, providing consumers greater choice within our Onward cocktail alternative and Upward infused energy drink assortments."

New flavors include Onward Berry Smash, Cosmopolitan, Lemon Drop Martini and Paloma, and Upward Half & Half iced tea & lemonade. These bold flavors are crafted in the USA and infused with naturally derived THC and CBD.

Onward and Upward Farm Bill-compliant beverages are available online and at retail locations in Florida and Illinois. To place an online order, locate a store near you, or find product test results online, please visit DrinkOnward.com. Follow us on Facebook, Instagram, X, and TikTok at @DrinkOnward.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve
X: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

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SOURCE Trulieve Cannabis Corp.

FAQ

What new THC beverage flavors did Trulieve (TCNNF) launch in September 2025?

Trulieve launched five new 10mg THC-infused flavors: Berry Smash, Cosmopolitan, Lemon Drop Martini, and Paloma under Onward, plus Half & Half iced tea & lemonade under Upward.

Where are Trulieve's Onward and Upward THC beverages available for purchase?

The beverages are available online through DrinkOnward.com and at retail locations in Florida and Illinois.

What is the THC content in Trulieve's new Onward and Upward beverages?

Each new beverage flavor contains 10 milligrams of THC and is infused with naturally derived THC and CBD.

What did Trulieve's CEO say about THC beverage demand?

CEO Kim Rivers reported strong sell-through of their 10mg flavors, indicating growing consumer demand for THC beverages.