Trulieve Launches "Roll-Up for Justice" Campaign to Support Mission [Green]

Rhea-AI Summary

Trulieve Cannabis Corp. (TCNNF) has launched the 'Roll-Up for Justice' campaign to support Mission [Green], a national initiative focused on helping individuals affected by cannabis prohibition. During June and July 2025, customers in Arizona, Connecticut, Florida, Georgia, and Maryland can round up their purchases to the nearest dollar to support the cause. Mission [Green], founded by Weldon Angelos who was previously sentenced to 55 years for minor cannabis sales, focuses on providing clemency, expungement assistance, commissary support, and advocating for legislative reform. The initiative aims to address the lasting impacts of outdated cannabis laws and support affected individuals.

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TALLAHASSEE, Fla., June 2, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the "Roll-Up for Justice" campaign to support Mission [Green], a national initiative to support individuals disproportionately impacted by cannabis prohibition. Throughout June and July, Trulieve customers in Arizona, Connecticut, Florida, Georgia, and Maryland can support Mission [Green] by rolling up purchases to the nearest dollar.

"We're thankful for Trulieve's support of Mission [Green] and our fight to free those still paying the price for outdated cannabis laws," said Weldon Angelos, founder of Mission [Green]. "Together, we can turn spare change into real change."

Angelos, a former music producer sentenced to 55 years in prison for selling less than $1,000 of cannabis in 2003, founded Mission [Green] to provide relief for those negatively impacted by cannabis prohibition through clemency and expungement efforts, commissary support, and advocacy for legislative reform.

"Weldon's personal story illustrates the urgent need for cannabis reform," said Trulieve's Chief Executive Officer Kim Rivers. "We are proud to support Mission [Green]'s efforts through the Roll-Up for Justice campaign."

To learn more about the campaign, please visit Trulieve.com.

About Mission [Green]
Mission [Green] is a national initiative powered by The Weldon Project, which was created to support individuals disproportionately impacted by cannabis prohibition. The Weldon Project was founded by Weldon Angelos, a former music producer sentenced to 55 years in federal prison for a nonviolent cannabis offense. After receiving a full pardon from President Trump in 2020, Weldon works tirelessly towards criminal justice reform and second-chance advocacy.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve 
Instagram: @Trulieve_
X: @Trulieve 

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com 

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SOURCE Trulieve Cannabis Corp.

FAQ

What is Trulieve's Roll-Up for Justice campaign in 2025?

The Roll-Up for Justice campaign allows Trulieve customers in five states to round up their purchases to the nearest dollar, with proceeds supporting Mission [Green]'s efforts for cannabis reform and support for those affected by prohibition.

Which states are participating in Trulieve's (TCNNF) Roll-Up for Justice campaign?

The campaign is active in Arizona, Connecticut, Florida, Georgia, and Maryland during June and July 2025.

Who founded Mission [Green] and what is its purpose?

Mission [Green] was founded by Weldon Angelos, who was sentenced to 55 years for cannabis sales in 2003. The organization provides clemency support, expungement assistance, commissary support, and advocates for cannabis law reform.

How long will Trulieve's Roll-Up for Justice campaign run?

The campaign will run throughout June and July 2025.