Trulieve Partners with Redemption Cannabis to Launch Purpose Led Products in West Virginia

Rhea-AI Summary

Trulieve Cannabis Corp. (OTCQX: TCNNF) has announced a partnership with Redemption Cannabis to launch their products in West Virginia dispensaries starting July 11, 2025. Redemption Cannabis, founded by Ryan Basore, is a purpose-driven brand that reinvests a portion of sales to support individuals and families affected by cannabis prohibition laws.

The partnership holds special significance as Basore, who previously served time for cannabis-related charges, returns to Morgantown, West Virginia, where he was once incarcerated. Trulieve CEO Kim Rivers emphasized the company's pride in partnering with a brand focused on meaningful change and reform.

Positive

• Partnership expands Trulieve's product portfolio in West Virginia market
• Social impact initiative through revenue sharing to support those affected by cannabis prohibition
• Strategic alignment with purpose-driven brand enhances corporate social responsibility

Negative

• None.

TALLAHASSEE, Fla., July 11, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the launch of Redemption Cannabis products at Trulieve dispensaries in West Virginia.

Redemption Cannabis, founded by industry advocate Ryan Basore, reinvests a portion of every sale to support individuals and families impacted by cannabis prohibition laws. Redemption's mission stems from Basore's commitment to justice after he served time in federal prison on cannabis-related charges.

Redemption's flower will be available in Trulieve dispensaries throughout West Virginia starting Friday, July 11.

"Partnering with Trulieve allows us to bring Redemption products to new markets like West Virginia, a place that holds deep personal significance for me," said Ryan Basore, founder of Redemption Cannabis. "Returning to Morgantown, where I was once incarcerated, represents a full-circle moment. It's about reaching more people with a brand that stands for those impacted by cannabis prohibition."

In bringing Redemption Cannabis to West Virginia, Trulieve proudly supports a company founded on reform and second chances.

"Ryan turned his personal story into a purpose-driven brand," said Trulieve's Chief Executive Officer Kim Rivers. "Trulieve is proud to partner with Redemption to offer West Virginians high-quality products that stand for meaningful change."

For more information on Redemption Cannabis, please visit RedemptionCanna.com. Visit Trulieve.com to find store locations, sign up for updates and shop for products online.

About Redemption Cannabis
Redemption Cannabis is a Michigan-based brand founded by industry advocate Ryan Basore. The company offers high-quality, affordable cannabis while supporting individuals and families affected by cannabis criminalization. A portion of every sale supports The Redemption Foundation and its Commissary Program, which provides financial assistance for phone time, hygiene items, and other essentials to those incarcerated for non-violent cannabis offenses. Rooted in advocacy, Redemption advances opportunity, equity, and justice in the cannabis industry. Learn more at RedemptionCanna.com.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve 
Instagram: @Trulieve
X: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

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SOURCE Trulieve Cannabis Corp.

FAQ

What products is Trulieve (TCNNF) launching in West Virginia through Redemption Cannabis?

Trulieve is launching Redemption Cannabis flower products in West Virginia dispensaries starting July 11, 2025.

Who is the founder of Redemption Cannabis and what is the brand's mission?

Redemption Cannabis was founded by Ryan Basore, who served time for cannabis-related charges. The brand's mission is to support individuals and families impacted by cannabis prohibition by reinvesting a portion of every sale.

When will Redemption Cannabis products be available in Trulieve's West Virginia dispensaries?

Redemption Cannabis flower products will be available in Trulieve's West Virginia dispensaries starting Friday, July 11, 2025.

How does the Trulieve-Redemption Cannabis partnership benefit West Virginia customers?

The partnership provides West Virginia customers with access to high-quality cannabis products while supporting a purpose-driven brand focused on cannabis reform and social justice.