Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet
Teads (NASDAQ: TEAD) has launched Connected Ads in beta, introducing an innovative dual-placement advertising format for the open internet. This new solution features two complementary ad placements on the same publisher page - one embedded within the article and another at the end, creating enhanced opportunities for brand storytelling and engagement.
The format is designed to provide advertisers with sequential, high-attention opportunities within a single content session, combining brand awareness with measurable outcomes. Currently being tested by enterprise advertisers, Connected Ads is available across leading publishers in Germany, France, Italy, Japan, the UK, and the US.
Teads (NASDAQ: TEAD) ha lanciato in versione beta Connected Ads, un formato pubblicitario innovativo a doppio posizionamento per l'internet aperto. Questa nuova soluzione presenta due posizionamenti pubblicitari complementari sulla stessa pagina dell'editore: uno integrato nell'articolo e un altro alla fine, offrendo maggiori opportunità per narrare storie di brand e aumentare l'engagement.
Il formato è progettato per offrire agli inserzionisti opportunità sequenziali e ad alta attenzione all'interno di una singola sessione di contenuto, combinando la consapevolezza del brand con risultati misurabili. Attualmente in fase di test da parte di grandi inserzionisti, Connected Ads è disponibile presso i principali editori in Germania, Francia, Italia, Giappone, Regno Unito e Stati Uniti.
Teads (NASDAQ: TEAD) ha lanzado Connected Ads en versión beta, presentando un formato publicitario innovador con doble ubicación para el internet abierto. Esta nueva solución ofrece dos ubicaciones publicitarias complementarias en la misma página del editor: una integrada dentro del artículo y otra al final, creando mayores oportunidades para contar historias de marca y aumentar el compromiso.
El formato está diseñado para proporcionar a los anunciantes oportunidades secuenciales de alta atención dentro de una sola sesión de contenido, combinando el reconocimiento de marca con resultados medibles. Actualmente en prueba con anunciantes empresariales, Connected Ads está disponible en los principales editores de Alemania, Francia, Italia, Japón, Reino Unido y Estados Unidos.
Teads (NASDAQ: TEAD)는 오픈 인터넷을 위한 혁신적인 듀얼 배치 광고 형식인 Connected Ads 베타 버전을 출시했습니다. 이 새로운 솔루션은 동일한 퍼블리셔 페이지 내에 두 가지 보완적인 광고 배치를 제공하며, 하나는 기사 내에 삽입되고 다른 하나는 페이지 하단에 배치되어 브랜드 스토리텔링과 참여 기회를 강화합니다.
이 형식은 광고주에게 단일 콘텐츠 세션 내에서 순차적이고 높은 관심을 끄는 기회를 제공하도록 설계되어 브랜드 인지도와 측정 가능한 성과를 결합합니다. 현재 대기업 광고주들이 테스트 중이며, Connected Ads는 독일, 프랑스, 이탈리아, 일본, 영국, 미국의 주요 퍼블리셔에서 이용 가능합니다.
Teads (NASDAQ: TEAD) a lancé en version bêta Connected Ads, un format publicitaire innovant à double emplacement pour l'internet ouvert. Cette nouvelle solution propose deux emplacements publicitaires complémentaires sur une même page éditeur – l’un intégré dans l’article et l’autre en fin de page, offrant ainsi des opportunités accrues de storytelling de marque et d’engagement.
Ce format est conçu pour offrir aux annonceurs des opportunités séquentielles et à forte attention au sein d’une même session de contenu, combinant notoriété de la marque et résultats mesurables. Actuellement testé par des annonceurs d’envergure, Connected Ads est disponible chez les principaux éditeurs en Allemagne, France, Italie, Japon, Royaume-Uni et États-Unis.
Teads (NASDAQ: TEAD) hat die Connected Ads in der Beta-Version gestartet und damit ein innovatives Werbeformat mit zwei Platzierungen für das offene Internet eingeführt. Diese neue Lösung bietet zwei sich ergänzende Werbeplätze auf derselben Publisher-Seite – einer eingebettet im Artikel und ein weiterer am Ende, was erweiterte Möglichkeiten für Markenstorytelling und Engagement schafft.
Das Format ist darauf ausgelegt, Werbetreibenden aufeinanderfolgende, aufmerksamkeitsstarke Chancen innerhalb einer einzigen Content-Sitzung zu bieten und dabei Markenbekanntheit mit messbaren Ergebnissen zu verbinden. Derzeit wird Connected Ads von Unternehmenskunden getestet und ist bei führenden Publishern in Deutschland, Frankreich, Italien, Japan, Großbritannien und den USA verfügbar.
- First-of-its-kind dual placement format offering enhanced brand visibility
- Expanded presence in six major markets including US, UK, and Japan
- Integration with premium publisher environments enhances brand safety
- Combines brand awareness and performance metrics in a single solution
- Limited to beta testing phase currently
- Restricted availability only through Teads platform
Beta launch introduces a first-of-its-kind format featuring two high-impact placements to boost attention, storytelling and performance
NEW YORK, July 31, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the beta launch of Connected Ads, an innovative branding solution which expands creative possibilities and engagement across premium publisher environments while reinforcing the company’s core value proposition: to deliver brand-to-performance outcomes at scale.
Connected Ads introduces a unified ad experience featuring two complementary ad placements within the same publisher page – the first embedded within the article and the second at the end of the article. As users scroll through publisher pages, the second ad placement appears, creating a canvas for more opportunities for brands to stand out. Advertisers can use this space for high-impact messaging or introduce interactive elements to deepen engagement. This exclusive format gives advertisers two sequential, high-attention opportunities in a single content session, helping brands build awareness and drive measurable outcomes on the open internet.
“With this unique ad experience, we're giving brands the ability to cut through the noise and tell new impactful stories,” said Remi Cackel, EVP of Global Demand Product at Teads. “Fully rooted in Teads’ creative excellence, it’s the first step in achieving brandformance goals in one seamless experience, powered by high-quality environments and user-first design.”
Key benefits of Connected Ads include:
- A premium open-web branding format that enables sequential storytelling and deeper engagement.
- High-attention placements that maximize impact without disrupting the user experience.
- An exclusive creative solution, only available on the Teads platform.
- Built for brands that value premium environments, innovation, and brand-to-performance outcomes.
Connected Ads reflects Teads’ ongoing commitment to innovation at the intersection of brand and performance outcomes, enabling advertisers to capitalize on multiple stages of the marketing funnel within a single integrated solution.
The beta launch is live across leading publishers in Germany, France, Italy, Japan, the UK, and the US and is being tested by several enterprise advertisers.
About Teads
Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, Teads ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries.
For more information, visit www.teads.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “guidance,” “outlook,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” "foresee,” “potential” or “continue” or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions.
We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that advertisers may not adopt our new Connected Ads solution at the rate we expect or that the beta program may not be successful; the risk that our new ad formats, including Connected Ads, may not deliver the anticipated benefits of enhanced attention, storytelling, and brand-to-performance outcomes; risks related to the successful development and scaling of new and complex advertising products; our ability to compete effectively and maintain any technological or creative advantages in the competitive digital advertising market; and the other important risks described in the section entitled “Risk Factors” and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2024, in the Quarterly Report on Form 10-Q filed for the quarter ended March 31, 2025, and in subsequent reports filed with the Securities and Exchange Commission (the “SEC”), which are available on our website at https://investors.teads.com/ and on the SEC’s website at www.sec.gov.
Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Media Contact
press@teads.com
Investor Relations Contact
IR@teads.com
(332) 205-8999
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