Tory Sherman joins Truist Wealth as Wealth Brokerage national director

Truist Wealth creates a new national director role and hires veteran leader Tory Sherman to drive Wealth Brokerage growth and integration.

Rhea-AI Summary

Truist Financial (TFC) has appointed Tory Sherman as national director of Wealth Brokerage, a new role aimed at advancing Truist Wealth’s growth strategy.

Sherman will report to Bryan Cram, overseeing Wealth Brokerage sales and sales support, with responsibility for advisor productivity, client acquisition and revenue growth. He will work closely with Truist Wealth, Wholesale Banking and Truist Premier teams to drive a unified go-to-market approach. Sherman brings nearly 30 years of wealth management experience, most recently as executive vice president and president of Comerica Financial Advisors, and previously spent two decades in advisory and leadership roles at Wells Fargo.

Positive

• Creation of national director role dedicated to Wealth Brokerage growth and integration
• Nearly 30 years of experience in wealth management brought into Truist Wealth
• Leadership track record overseeing national brokerage and wealth advisory business at Comerica Financial Advisors

Negative

• None.

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Industry veteran tapped to accelerate Wealth Brokerage growth

CHARLOTTE, N.C., Sept. 3, 2026 /PRNewswire/ -- Truist Wealth, the private wealth business of Truist Financial Corporation (NYSE: TFC), today announced the appointment of Tory Sherman as Wealth Brokerage national director, a newly created role focused on advancing Truist Wealth's growth strategy.

Reporting to Bryan Cram, head of Wealth Brokerage for Truist Wealth, Sherman will oversee Wealth Brokerage sales and sales support functions, with responsibility for advisor productivity, client acquisition and revenue growth. He will partner closely with teams across Truist Wealth, Wholesale Banking and Truist Premier to advance a unified go-to-market strategy and deliver a differentiated client and advisor experience.

"Tory is a proven leader with a deep understanding of what advisors need to succeed and what clients expect from their wealth management relationship," said Cram. "His track record of building high-performing teams, driving growth and fostering a culture of accountability and collaboration will help us enhance advisor productivity, attract top advisor talent and continue building a destination wealth platform."

Sherman has nearly 30 years of wealth management experience, having led markets, regions and national organizations throughout his career. Most recently, he served as executive vice president and president at Comerica Financial Advisors, where he oversaw the firm's national brokerage and wealth advisory business. He also served as national sales and strategy leader at Comerica where he designed and implemented enterprise-wide sales strategies while strengthening cross-functional partnerships.

Prior to Comerica, he spent two decades at Wells Fargo, starting as a financial advisor before taking on market and senior wealth management leadership roles.

"Truist Wealth has built a strong reputation for putting clients first and investing in its advisors," said Sherman. "I'm excited to join the team and build on the momentum already underway by creating new opportunities for advisors and further enhancing and deepening the client experience."

Truist Wealth delivers holistic wealth management solutions to affluent, high and ultra-high net worth individuals, families and business owners across the U.S. and abroad. Truist Wealth is part of the Truist Wholesale Banking segment which provides comprehensive solutions to commercial, corporate, institutional and high-net-worth clients through a combination of regional coverage and industry-focused teams serving clients across the U.S.

About Truist 
Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $556 billion as of June 30, 2026. Truist Bank, Member FDIC. Equal Housing Lender. Learn more at Truist.com.

About Truist Wealth
Truist Wealth delivers holistic wealth management solutions to affluent, high, and ultra-high net worth individuals, families, and business owners across the U.S. and abroad. Truist Wealth provides distinct solutions for individuals and businesses through the following affiliates: Banking products and services, corporate trust, escrow, and institutional investment management services to public, private, and nonprofit organizations provided by Truist Bank, Member FDIC. Securities, brokerage accounts, and/or annuities offered by Truist Investment Services, Inc., member FINRA, SIPC, and a licensed insurance agency. Investment advisory services offered by Truist Advisory Services, Inc. and affiliated SEC registered investment advisers.

 

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SOURCE Truist Financial Corporation

FAQ

What executive leadership change did Truist Financial (TFC) announce at Truist Wealth?

Truist Wealth announced the appointment of Tory Sherman as Wealth Brokerage national director, a newly created role focused on advancing the firm’s growth strategy and overseeing Wealth Brokerage sales and sales support functions.

What will Tory Sherman’s responsibilities be as Wealth Brokerage national director at Truist Wealth (TFC)?

As Wealth Brokerage national director, Tory Sherman will oversee sales and sales support, with responsibility for advisor productivity, client acquisition and revenue growth, and will partner across Truist Wealth, Wholesale Banking and Truist Premier on a unified go-to-market strategy.

To whom will Tory Sherman report in his new role at Truist Wealth (TFC)?

In his new role, Tory Sherman will report to Bryan Cram, the head of Wealth Brokerage for Truist Wealth, aligning his responsibilities with the broader leadership of Truist’s private wealth business.

What is Tory Sherman’s background before joining Truist Wealth (TFC)?

Tory Sherman has nearly 30 years of wealth management experience. He most recently served as executive vice president and president at Comerica Financial Advisors and previously spent about two decades at Wells Fargo in financial advisor and senior wealth management leadership roles.

How does Truist Wealth describe its Wealth Brokerage growth plans with Tory Sherman (TFC)?

The company said Sherman’s leadership is expected to enhance advisor productivity, client acquisition and revenue growth while attracting advisor talent and strengthening a unified, differentiated client and advisor experience across Truist Wealth and related banking segments.