Truist Merchant Engage powers SMB growth in bank's latest payments suite expansion
Truist Financial Corporation (NYSE: TFC) has launched Truist Merchant Engage, an integrated merchant services platform designed for small and medium-sized businesses (SMBs). The platform, powered by Pollinate, marks Truist's first-to-market implementation in the U.S. and will be rolled out from June 2025 through early 2026.
The platform unifies business banking and merchant services into a single digital experience, featuring real-time dashboards, dynamic onboarding, and self-service tools. This initiative targets the $40 billion U.S. merchant acquiring market, addressing the needs of over 30 million SMBs that currently spend up to a full day weekly on administrative tasks due to non-integrated services.
Truist Financial Corporation (NYSE: TFC) ha lanciato Truist Merchant Engage, una piattaforma integrata di servizi per commercianti pensata per le piccole e medie imprese (PMI). La piattaforma, sviluppata in collaborazione con Pollinate, rappresenta la prima implementazione di questo tipo negli Stati Uniti da parte di Truist e sarà distribuita da giugno 2025 fino all'inizio del 2026.
La piattaforma integra servizi bancari aziendali e servizi per commercianti in un'unica esperienza digitale, offrendo dashboard in tempo reale, onboarding dinamico e strumenti self-service. Questa iniziativa si rivolge al mercato statunitense dell'acquisizione di commercianti da 40 miliardi di dollari, rispondendo alle esigenze di oltre 30 milioni di PMI che attualmente dedicano fino a un'intera giornata settimanale a compiti amministrativi a causa di servizi non integrati.
Truist Financial Corporation (NYSE: TFC) ha lanzado Truist Merchant Engage, una plataforma integrada de servicios para comerciantes diseñada para pequeñas y medianas empresas (PYMES). La plataforma, impulsada por Pollinate, representa la primera implementación de Truist en el mercado estadounidense y se desplegará desde junio de 2025 hasta principios de 2026.
La plataforma unifica la banca empresarial y los servicios para comerciantes en una sola experiencia digital, con paneles en tiempo real, incorporación dinámica y herramientas de autoservicio. Esta iniciativa apunta al mercado estadounidense de adquisición de comerciantes de 40 mil millones de dólares, atendiendo las necesidades de más de 30 millones de PYMES que actualmente dedican hasta un día completo a la semana a tareas administrativas debido a servicios no integrados.
Truist Financial Corporation (NYSE: TFC)는 중소기업(SMB)을 위한 통합 상인 서비스 플랫폼인 Truist Merchant Engage를 출시했습니다. Pollinate가 지원하는 이 플랫폼은 미국 시장에서 Truist의 최초 도입 사례로, 2025년 6월부터 2026년 초까지 순차적으로 출시될 예정입니다.
이 플랫폼은 비즈니스 뱅킹과 상인 서비스를 하나의 디지털 경험으로 통합하며, 실시간 대시보드, 동적 온보딩 및 셀프 서비스 도구를 제공합니다. 이 이니셔티브는 400억 달러 규모의 미국 상인 인수 시장을 목표로 하며, 현재 통합되지 않은 서비스로 인해 매주 최대 하루를 행정 업무에 할애하는 3천만 개 이상의 중소기업의 요구를 충족합니다.
Truist Financial Corporation (NYSE : TFC) a lancé Truist Merchant Engage, une plateforme intégrée de services marchands destinée aux petites et moyennes entreprises (PME). Propulsée par Pollinate, cette plateforme marque la première mise en marché de Truist aux États-Unis et sera déployée de juin 2025 à début 2026.
La plateforme unifie les services bancaires professionnels et les services marchands en une seule expérience numérique, offrant des tableaux de bord en temps réel, un onboarding dynamique et des outils en libre-service. Cette initiative cible le marché américain de l'acquisition marchande de 40 milliards de dollars, répondant aux besoins de plus de 30 millions de PME qui consacrent actuellement jusqu'à une journée complète par semaine aux tâches administratives en raison de services non intégrés.
Truist Financial Corporation (NYSE: TFC) hat Truist Merchant Engage eingeführt, eine integrierte Händlerdienstleistungsplattform, die für kleine und mittelständische Unternehmen (KMU) entwickelt wurde. Die von Pollinate unterstützte Plattform ist Truists erster Markteintritt in den USA und wird von Juni 2025 bis Anfang 2026 eingeführt.
Die Plattform vereint Geschäftskonten und Händlerdienstleistungen in einer einzigen digitalen Erfahrung mit Echtzeit-Dashboards, dynamischem Onboarding und Self-Service-Tools. Diese Initiative richtet sich an den 40-Milliarden-Dollar-Händlerakquisitionsmarkt in den USA und adressiert die Bedürfnisse von über 30 Millionen KMU, die derzeit bis zu einen ganzen Tag pro Woche mit administrativen Aufgaben aufgrund nicht integrierter Dienste verbringen.
- First U.S. bank to implement the Pollinate platform, showing innovation leadership
- Targets $40 billion U.S. merchant acquiring market opportunity
- Addresses efficiency gap for 30 million SMBs, expanding market reach
- Platform reduces administrative burden for business clients
- Extended rollout period through early 2026 may delay full market impact
- Significant investment required in technology infrastructure and implementation
Insights
Truist's new SMB platform targets the $40B merchant acquiring market, potentially boosting fee income and client retention.
Truist's launch of Merchant Engage represents a strategic move into the $40 billion U.S. merchant acquiring market, positioning the bank to capture greater wallet share from America's 30 million SMBs. The platform's integration of business banking and merchant services addresses a critical pain point—the full day per week many small businesses currently lose to administrative tasks due to fragmented financial services.
This platform differentiates Truist in several ways. As the first U.S. bank to deploy Pollinate's technology, Truist gains first-mover advantage in offering a unified digital experience. The platform's real-time dashboards and self-service tools should drive operational efficiencies while generating valuable transaction data that Truist can leverage for cross-selling opportunities.
For investors, this initiative aligns with two key banking sector trends: increasing non-interest income through payment processing fees and strengthening client retention through integrated service offerings. By embedding merchant services within its banking ecosystem, Truist creates stronger client relationships that are less vulnerable to fintech disintermediation.
The phased rollout through early 2026 suggests Truist is taking a measured approach to implementation, likely minimizing integration risks while allowing for adjustments based on initial client feedback. This product expansion demonstrates Truist's commitment to technological innovation as a growth driver in an increasingly competitive banking landscape.
New platform, powered by Pollinate, unifies business banking and merchant services to simplify operations and deliver intelligent insights
CHARLOTTE, N.C., July 8, 2025 /PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today unveiled Truist Merchant Engage, a new integrated merchant services platform designed to help small and medium-sized businesses (SMBs) streamline operations, gain real-time insights and scale with certainty. The launch marks a significant expansion of Truist's payments product suite and underscores the company's commitment to delivering modern, scalable technology that deepens client relationships and drives focused growth.
This milestone reinforces Truist's ongoing investment in innovative payments technology — built to meet evolving client needs and position the bank at the forefront of digital financial services. The rollout, which began in late June and will continue into early 2026, marks a major step in Truist's journey to modernize business banking and deliver integrated, insight-driven solutions. It also marks the
Truist Merchant Engage offers a smarter approach to serving business clients by unifying core financial services and merchant solutions into a single, intuitive digital experience. The platform features real-time dashboards, dynamic onboarding, product discovery and self-service tools that simplify operations and unlock insights.
Many of the over 30 million SMBs in the
"At Truist, our approach to payments is built on simplicity, speed, and safety — principles that guide how we create meaningful value for our clients," said Truist Head of Enterprise Payments Chris Ward. "Truist Merchant Engage is more than a product — it's a reflection of our purpose-driven commitment to lead the industry with integrated solutions that help businesses thrive. By unifying business banking and merchant services into one seamless experience, we're enabling SMBs to operate more efficiently, make data-driven decisions and grow with confidence."
"Our partnership with Truist is about helping a forward-looking institution deliver on its promise to small and medium-sized business customers," said Pollinate CEO Fiona Roach Canning. "Banks have the product breadth to serve SMBs better than anyone — but what's been missing is the experience layer to unify merchant acquiring with business banking. Pollinate helps banks bring this together in a way that's intuitive, intelligent and built for modern business owners."
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte,
About Pollinate
Founded in 2017, Pollinate is a global fintech dedicated to ensuring that banks are at the heart of every Small and Medium-sized Business (SMB). Pollinate's proprietary, digital experience platform enables banks to better integrate merchant acquiring with business banking for their SMB customers. This platform brings together a comprehensive suite of bank and third-party products for SMBs through a single, bank-owned solution. Pollinate's platform is trusted by banks and their merchants around the world. The company's investors include Mastercard, NatWest, NAB, CIBC, Fiserv, EFM Asset Management, and Insight Partners.
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SOURCE Truist Financial Corporation
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