On February 16, 2021, Touchpoint Group Holdings (OTCQB: TGHI) announced a licensing agreement with Dance It Out LLC to utilize the Touchpoint app on iOS and Android. This app enables subscribers to stream live and recorded fitness classes hosted by celebrity trainers, including Billy Blanks Jr. The partnership aims to enhance connectivity between celebrities and fans, particularly during the COVID-19 pandemic, offering a platform for interactive fitness content from the safety of home.
Touchpoint Group Holdings (TGHI) reported a significant milestone for its RPT Live app, which enables users to stream fitness and wellness classes. The company has surpassed 30,000 downloads and boasts over 4,000 subscribers with an impressive conversion rate of 18.7%. A strategic partnership with celebrity Trey Songz as a key influencer aims to enhance the app's marketing appeal. Safai, the CEO, expressed enthusiasm about the collaboration, emphasizing the potential for further celebrity partnerships and the innovative approach towards online fitness.