Jodie Turner-Smith, Rachel Zoe, Ciara Miller, Ming Lee Simmons, Whitney Leavitt, Lana Condor, and More Glow at The Spring Beauty Studio at Target SoHo during NYFW
Rhea-AI Summary
Target (NYSE:TGT) hosted the Target Spring Beauty Studio at Target SoHo on Feb 11, 2026, celebrating its largest spring beauty assortment to date.
The event featured nearly 3,000 new products, over 60 new brands, expert-led touch-ups, live demos, a Broadway Beauty Bar, and a rotating Spring Style Edit available in-store.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
TGT fell 1.98% alongside key peers: DG -1.45%, DLTR -0.88%, BJ -2.75%, WMT -1.69%, while OLLI gained 0.92%, indicating predominantly sector-wide pressure despite the positive beauty-focused event.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Community impact | Positive | +2.5% | Highlighting 1 million volunteer hours and new community revitalization investment. |
| Jan 28 | Beauty assortment launch | Positive | -2.3% | Announced largest Spring beauty rollout with nearly 3,000 products and 60 brands. |
| Jan 22 | Board appointments | Positive | +0.4% | Added experienced former Nike and HanesBrands leaders to Target’s board. |
| Jan 22 | Dividend declaration | Positive | +0.4% | Declared $1.14 quarterly dividend, marking 234th consecutive payment since 1967. |
| Jan 16 | Brand partnership rollout | Positive | +0.1% | Announced nationwide Filterbaby Essential Collection rollout to 1,800+ stores and online. |
Recent news-driven moves mostly aligned with positive announcements, except a prior beauty assortment launch that saw a negative reaction.
Over the last month, Target issued several brand and strategy updates, including community initiatives on Feb 04, a major Spring beauty assortment on Jan 28, a board refresh and a long-running dividend streak on Jan 22, and a nationwide Filterbaby rollout on Jan 16. Most positive news coincided with modest gains, while the earlier beauty assortment launch saw a -2.27% move, offering context for today’s beauty event in SoHo tied to New York Fashion Week.
Market Pulse Summary
This announcement underscores Target’s push to make beauty a centerpiece of its brand, combining an experiential SoHo concept store with its largest Spring assortment of nearly 3,000 new products and over 60 brands. Recent news has focused on merchandising, community impact, and leadership changes. Investors may watch how this beauty expansion translates into traffic, sales mix, and margin performance in upcoming quarterly reports.
AI-generated analysis. Not financial advice.
Who: Jodie Turner-Smith (Actress), Rachel Zoe (Designer), Ciara Miller (Model), Ming Lee Simmons (Model), Whitney Leavitt (Actress), Lana Condor (Actress), Kahlana Barfield Brown (Fashion and Beauty Expert), Xia Charles (Content Creator), Katie Fang (Content Creator), Ana Zortea (Influencer)
What: Target kicked off New York Fashion Week with the Spring Beauty Studio event in its new retail concept store, Target SoHo, offering a one-of-a-kind experience where culture, beauty, and style came together.
- Expert Led Beauty Sessions: The Spring Beauty Studio brought together top beauty brand founders, style and beauty experts and creators to explore what's new and trending through hands-on discovery, education, and interactive beauty touch-up sessions, including:
- Up Your Aura Touch-Up Bar: Guests experienced elevated touch-ups provided by celebrity makeup artists including Billie Gene and Sierra Matthews, hair stylists Karen Miller and Ryann Carter and stylists Ayumi Perry and Rachel Betancourt. These experts provided quick beauty refreshes - from hair and skin to finishing styling details - helping guests discover their palette to complement their makeup to their jewelry.
- Live Demos: CEO and Founder of Camille Rose, Janell Stephens and Reyna Herrera of Morphe demonstrated techniques and showcased how their products enhance hair texture, skin and glow.
- Discovering On-Trend Newness: Guests explored beauty zones inspired by what's trending on-and-off the runway, brought to life through sampling products from Target's newest beauty assortment.
- Broadway Beauty Bar: A showcase of spring beauty newness and hero brands spotlighted the buzziest launches across makeup, hair, skin, and fragrance. The Broadway Beauty Bar featured a curated beauty edit from a rotating group of top beauty experts with this edit featuring Janell Stephens, founder of Camille Rose. Extending beyond the event, the Broadway Beauty Bar lives on at Target's SoHo store, giving guests the opportunity to discover and shop the edit in-store.
- Spring Style Edit: A style showcase on spring trends hosted by Cosmopolitan's Julee Wilson and Kahlana Barfield Brown, founder and designer of KBB by KAHLANA. During the event, Kahlana unveiled her style edit that will live at Target SoHo, featuring a rotating collection of trend-forward pieces.
- Special Guests: Jodie Turner-Smith, Rachel Zoe, Ciara Miller, Ming Lee Simmons, Whitney Leavitt, Lana Condor, Kahlana Barfield Brown, Xia Charles, Katie Fang, and Ana Zortea
When/Where: Wednesday, February 11, 2026 | 600 Broadway,
Background: To kick off New York Fashion Week, Target hosted an exclusive, beauty-first experiential moment, the Target Spring Beauty Studio, to celebrate its biggest seasonal beauty assortment to date with nearly 3,000 new products and over 60 new brands, many inspired by the biggest beauty trends seen backstage and on the runway. Target makes it easy for guests to explore and experiment with the latest Target beauty assortment by translating Fashion Week trends into accessible beauty looks. The event was hosted in Target SoHo, a new retail concept in the heart of SoHo where the best of Target was brought together with elevated products, immersive storytelling and an experience that invites guests to explore and get inspired. A selection of Target's largest Spring beauty assortment is available at the new Target SoHo and across all Target stores, reinforcing Target's position as a destination for trend-forward, accessible style across categories.
Getty: CLICK HERE TO DOWNLOAD
- Please Credit: Bryan Bedder & Ilya Savenok / Getty.com
About Target
View original content to download multimedia:https://www.prnewswire.com/news-releases/jodie-turner-smith-rachel-zoe-ciara-miller-ming-lee-simmons-whitney-leavitt-lana-condor-and-more-glow-at-the-spring-beauty-studio-at-target-soho-during-nyfw-302685649.html
SOURCE Target Corporation
FAQ
What did Target (TGT) unveil at the Spring Beauty Studio on February 11, 2026?
How can Target (TGT) shoppers access the Broadway Beauty Bar featured at the NYFW event?
Which celebrities and creators attended Target's Spring Beauty Studio event at Target SoHo (TGT)?
What interactive experiences did Target (TGT) offer at the Spring Beauty Studio during NYFW?
Will the Spring Style Edit and selected beauty assortment from Target's NYFW event be available after February 11, 2026?
