Target Announces Limited-time Collection with Woolrich, Blending Iconic Heritage and Trend-forward Style
Target (NYSE: TGT) launches a limited-time Woolrich x Target collection Oct. 18, 2025, with 100+ items across men's and women's apparel, home, outdoor gear and food & beverage.
The assortment includes Target's largest-ever men's capsule for a limited offer, prices starting at $2 with most items under $40, and archival Woolrich designs reimagined for modern outdoor living.
Target will offer three exclusive items to paid members of Target Circle 360 on Oct. 14–16 before the full launch, plus select stores and Target.com features immersive displays, same-day pickup and same-day delivery.
Target (NYSE: TGT) lancia una collezione Woolrich x Target per un periodo limitato il 18 ottobre 2025, con oltre 100 articoli che spaziano dall'abbigliamento uomo e donna, alla casa, all'attrezzatura all'aperto e a cibo e bevande.
L'assortimento include la più ampia capsule maschile mai realizzata da Target per una offerta limitata, prezzi a partire da 2 dollari con la maggior parte degli articoli sotto 40 dollari, e design d'archivio Woolrich reinterpretati per una vita all'aperto moderna.
Target offrirà tre articoli esclusivi ai membri paganti di Target Circle 360 dal 14 al 16 ottobre prima del lancio completo, oltre a negozi selezionati e Target.com con esposizioni immersive, ritiro lo stesso giorno e consegna nello stesso giorno.
Target (NYSE: TGT) lanza una colección Woolrich x Target por tiempo limitado el 18 de octubre de 2025, con más de 100 artículos para hombres y mujeres, hogar, equipo para exteriores y alimentos y bebidas.
El surtido incluye la mayor cápsula masculina jamás realizada por Target para una oferta limitada, precios desde $2 y la mayoría de los artículos por debajo de $40, y diseños históricos de Woolrich reinterpretados para una vida al aire libre moderna.
Target ofrecerá tres artículos exclusivos a los miembros de pago de Target Circle 360 del 14 al 16 de octubre antes del lanzamiento completo, además de tiendas selectas y Target.com con pantallas inmersivas, recogida el mismo día y entrega el mismo día.
Target (NYSE: TGT)은 2025년 10월 18일 한시적으로 Woolrich x Target 컬렉션을 출시하며 남성용 및 여성용 의류, 가정용품, 야외용 기어, 식음료 등 100여 가지 아이템이 포함됩니다.
이 구성에는 한정 기간 동안 제공되는 Target의 남성용 캡슐 중 가장 큰 규모가 포함되며, 가격은 2달러부터 시작하고 대부분의 품목은 40달러 미만이며 Woolrich의 기록 디자인이 현대적 야외 생활에 맞게 재해석됩니다.
Target은 10월 14일부터 16일까지 Target Circle 360의 유료 멤버에게 전체 출시 전에 세 가지 독점 아이템을 제공하고, 선별 매장과 Target.com에서 몰입형 디스플레이, 당일 픽업 및 당일 배달을 제공합니다.
Target (NYSE: TGT) lance une collection Woolrich x Target en édition limitée le 18 octobre 2025, regroupant plus de 100 articles pour hommes et femmes, maison, matériel de plein air et aliments & boissons.
La sélection comprend la plus grande capsule masculine jamais réalisée par Target pour une offre limitée, des prix à partir de 2 dollars et la plupart des articles à moins de 40 dollars, et des designs Woolrich historiques réinventés pour une vie en plein air moderne.
Target proposera trois articles exclusifs aux membres payants de Target Circle 360 du 14 au 16 octobre avant le lancement complet, ainsi que des présentations immersives dans certaines boutiques et sur Target.com, avec retrait le jour même et livraison le jour même.
Target (NYSE: TGT) bringt am 18. Oktober 2025 eine zeitlich begrenzte Woolrich x Target-Kollektion auf den Markt, mit über 100 Artikeln für Herren- und Damenbekleidung, Haushalt, Outdoor-Ausrüstung und Lebensmittel & Getränke.
Das Sortiment umfasst Target's größtes jemals verfügbares Herren-Capsule-Produkt für ein zeitlich begrenztes Angebot, Preise beginnen bei 2 Dollar und die Mehrheit der Artikel kostet unter 40 Dollar, und archivierte Woolrich-Designs neu interpretiert für modernes Outdoor-Leben.
Target wird drei exklusive Artikel an zahlende Mitglieder von Target Circle 360 vom 14. bis 16. Oktober vor dem vollständigen Start anbieten, plus ausgewählte Geschäfte und Target.com mit immersiven Displays, Same-Day-Pickup und Same-Day-Delivery.
Target (NYSE: TGT) تطلق مجموعة Woolrich x Target محدودة الوقت في 18 أكتوبر 2025، وتضم أكثر من 100 قطعة عبر الملابس الرجالية والنسائية والمنزل والعتاد الخارجي والأغذية والمشروبات.
تشمل التشكيلة أكبر كبسولة للرجال على الإطلاق من Target لعروض محدودة، بأسعار تبدأ من 2 دولار ومعظم القطع تحت 40 دولارًا، وتُعاد صياغة تصاميم Woolrich الأرشيفية لتناسب الحياة العصرية في الهواء الطلق.
ستوفر Target ثلاثة عناصر حصرية للأعضاء المدفوعين في Target Circle 360 من 14 إلى 16 أكتوبر قبل الإطلاق الكامل، بالإضافة إلى بعض المتاجر وTarget.com بعروض غامرة، وتوفر خيار الاستلام في اليوم نفسه والتوصيل في اليوم نفسه.
Target (NYSE: TGT) 将于 2025年10月18日 推出限时的 Woolrich x Target 系列，涵盖男装与女装、家居、户外用品以及食品饮料等 100 多种单品。
此系列包括 Target 有史以来最大的男士胶囊系列，限时发售，价格从 2美元起，大多数单品低于 40美元，Woolrich 的藏品设计被重新诠释，适合现代户外生活。
Target 将在 10月14日至16日 为 Target Circle 360 的付费会员提供三款独家商品，作为全面发售前的试用，此外在精选门店和 Target.com 提供沉浸式陈列、当日提货与同日配送。
- 100+ items across apparel, home, gear and food
- Prices start at $2, most items under $40
- Largest-ever men's capsule for Target in a limited offering
- Three-member exclusive items available Oct 14–16
- None.
Insights
Limited-time Woolrich collaboration expands Target's design partnerships and broadens men's assortment while offering member early access.
Target partners with Woolrich to launch a 100-plus item collection across apparel, home, outdoor gear and food starting
The business mechanism ties a heritage outdoor brand to Target's mass-market reach and design-led strategy. This creates a seasonal traffic event anchored by product breadth, price accessibility and member exclusives, all explicit facts in the announcement.
Key dependencies and risks include execution of in-store displays, inventory allocation for the large men's capsule, and the conversion rate of the paid membership early access; these factors determine whether the launch drives measurable sales or simply generates brand buzz. Watch near-term metrics such as sell-through during the first two weeks and availability of headline items like the Quilted Sheep Tote Bag and inflatable kayak over that horizon.
Collection mixes archival Woolrich details with accessible price points and a broad product mix, emphasizing design and novelty items.
The assortment blends Woolrich archive motifs like the buffalo check with new items including an inflatable kayak, binoculars, mindfulness journals and exclusive food items from Peet's Coffee and Kodiak Cakes. The retailer highlights specific pieces such as the Women's Buffalo Check Melton Jacket and Men's Mid-Rise Straight Fit Cargo Pant as standouts.
Product appeal will depend on quality perception, assortment depth across sizes, and the prominence of novelty items within limited inventory. The press release states these elements but provides no quality measures, so outcome certainty is limited by those unreported details.
Concrete items to monitor: customer reviews and return rates for core apparel, inventory status for the men's capsule, and the sales take-rate of the three Target Circle 360 early-access items during
The collection of 100-plus items with the outdoor lifestyle brand spans men's and women's apparel and accessories, home, outdoor gear and food and beverage, starting at
Woolrich x Target includes the retailer's largest-ever men's capsule in a limited-time offering
For the first time, the retailer will offer three Woolrich x Target items ahead of the launch, exclusively for members of the retailer's paid membership program Target Circle 360
The collaboration brings together two design-driven brands, offering a fashion-forward collection that reflects today's cultural shift toward outdoor living and adventure. It includes Target's largest men's capsule ever in a limited-time offering, alongside a broad range of women's styles and lifestyle pieces, with standouts like the Women's Buffalo Check Melton Jacket and Adult Printed Landscape Zip-Up Fleece Jacket. Designed to blend style and function and taking inspiration from the growing urban adventure movement, the assortment leans into modern trends with prices starting at
"Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style," said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines, Target. "From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that's fun and affordable."
Building on two legacies
Known as "the original outdoor clothing company," Woolrich has been outfitting adventurers since 1830, with a legacy rooted in durability, craftsmanship and iconic style. From outfitting Arctic expeditions to becoming a staple in streetwear, Woolrich has inspired generations of open-air wanderers and urban explorers alike.
Meanwhile, Target's leadership as a brand has long been driven by great design, built through decades of investment in owned brands, national brands and partnerships to deliver on-trend design and affordable style. For over 25 years, Target has partnered with trendsetting designers — nearly 200 to date — and expanded into unexpected categories such as beauty, home, food and more, evolving its strategy with cultural and social trends.
The Woolrich x Target collaboration builds on both legacies and celebrates the joy of outdoor living and versatility of adventure-ready fashion, with pieces like the Buffalo Check Outdoor Wearable Throw and Men's Mid-Rise Straight Fit Cargo Pant that blend style and function while surprising with unexpected details. The Woolrich archives provided early inspiration for the team, who incorporated original details, prints and artwork into many Woolrich x Target items. Target guests will find archival Woolrich designs alongside unique additions that include an inflatable kayak, binoculars, mindfulness journals, a new home assortment, plus new and exclusive food and beverage items from Peet's Coffee and Kodiak Cakes — all designed to bring joy and adventure into everyday life.
"For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage," said Heekyun Kim, Woolrich's creative director. "This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all."
Early access on three exclusive items for Target Circle 360 members
For the first time, the retailer will offer three Woolrich x Target items ahead of the launch — the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow and Sheep Print Beanie — exclusively for members of the retailer's paid membership program Target Circle 360. The items will be available for purchase on Target.com Oct. 14-16, while supplies last, before the collection launches Oct. 18 — and are not included in the main collection.
An adventure-fueled campaign and shopping experience
To celebrate the launch, Target will debut an "Adventure Is Wherever You Are" marketing campaign shot in
The retailer will craft the shopping experience in the same adventurous spirit. Select stores will feature a dedicated Woolrich x Target shopping experience that immerses guests in a world of buffalo check and invites them to explore the collection's cozy textures. On Target.com and the Target app, guests will be greeted with joyful touches that evoke fall and highlight the collection. Target is also making shopping the collection fast and easy with same-day pickup and same-day delivery so guests can grab their gear and get adventuring*.1
The Woolrich x Target collection is the latest example of Target's commitment to its continued legacy of design partnerships that make quality style and design accessible to all.
About Target
1 Availability for same-day services will vary based on location and time.
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SOURCE Target Corporation
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