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Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'

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Target Corporation (NYSE:TGT) has announced a major partnership with Netflix for the final season of 'Stranger Things', launching October 5, 2025. The collaboration includes over 150 new exclusive items spanning apparel, collectibles, food, beverages, and home products, with more than half available only at Target.

The retailer is creating dedicated in-store and online shopping destinations featuring themed displays and exclusive merchandise, including products from brands like Funko, Mattel, Gatorade, and Squishmallows. The marketing campaign will showcase a recreated 1987 Target store in Hawkins, Indiana, launching October 12.

The final season of Stranger Things will release in three volumes: four episodes on November 26, three on Christmas Day, and The Finale on New Year's Eve 2025.

Target Corporation (NYSE:TGT) ha annunciato una grandissima partnership con Netflix per l'ultima stagione di "Stranger Things", in uscita 5 ottobre 2025. La collaborazione comprende oltre 150 nuovi articoli esclusivi che spaziano tra abbigliamento, collezionabili, cibo, bevande e articoli per la casa, con più della metà disponibili solo da Target.

Il rivenditore sta creando destinazioni di acquisto dedicate in negozio e online con esposizioni a tema e merchandise esclusivo, tra cui prodotti di marchi come Funko, Mattel, Gatorade e Squishmallows. La campagna di marketing presenterà un negozio Target ricreato nel 1987 a Hawkins, Indiana, in uscita 12 ottobre.

La stagione finale di "Stranger Things" sarà pubblicata in tre volumi: quattro episodi il 26 novembre, tre il giorno di Natale e il gran finale il 31 dicembre 2025.

Target Corporation (NYSE:TGT) ha anunciado una gran asociación con Netflix para la temporada final de "Stranger Things", que se lanzará el 5 de octubre de 2025. La colaboración incluye más de 150 artículos nuevos exclusivos que abarcan prendas, artículos de colección, comida, bebidas y productos para el hogar, con más de la mitad disponibles solo en Target.

El minorista está creando destinos de compra dedicados en tienda y en línea con exhibiciones temáticas y mercancía exclusiva, incluyendo productos de marcas como Funko, Mattel, Gatorade y Squishmallows. La campaña de marketing mostrará una tienda Target recreada de 1987 en Hawkins, Indiana, que se lanzará el 12 de octubre.

La temporada final de "Stranger Things" se lanzará en tres volúmenes: cuatro episodios el 26 de noviembre, tres el día de Navidad y el gran final el 31 de diciembre de 2025.

Target Corporation (NYSE:TGT)가 Netflix와 "Stranger Things"의 마지막 시즌을 위한 대대적 파트너십을 발표했습니다. 2025년 10월 5일에 출시됩니다. 협력은 의류, 수집품, 식품, 음료 및 가정용품에 걸쳐 새로운 독점 아이템 150개 이상을 포함하며, 그 중 절반 이상은 Target에서만 만나볼 수 있습니다.

소매업체는 매장 내외의 전용 쇼핑 공간과 테마 디스플레이, 독점 상품을 마련하고, Funko, Mattel, Gatorade, Squishmallows 같은 브랜드의 상품을 포함합니다. 마케팅 캠페인은 Hawkins, Indiana에서 1987년 Target 매장을 재현한 공간을 선보일 예정이며, 10월 12일에 오픈합니다.

Stranger Things의 마지막 시즌은 세 개의 볼륨으로 출시되며, 4편은 11월 26일, 크리스마스 이브에 3편, 2025년 새해 이브에 피날레가 공개됩니다.

Target Corporation (NYSE:TGT) a annoncé un partenariat majeur avec Netflix pour la saison finale de "Stranger Things", qui sera lancée le 5 octobre 2025. La collaboration comprend plus de 150 nouveaux articles exclusifs couvrant vêtements, articles de collection, nourriture, boissons et articles pour la maison, dont plus de la moitié seront disponibles uniquement chez Target.

Le détaillant crée des destinations d'achat dédiées en magasin et en ligne avec des présentations à thème et des produits exclusifs, incluant des articles de marques telles que Funko, Mattel, Gatorade et Squishmallows. La campagne marketing présentera un magasin Target recréé en 1987 à Hawkins, Indiana, qui sera lancé le 12 octobre.

La saison finale de "Stranger Things" sera publiée en trois volumes : quatre épisodes le 26 novembre, trois le jour de Noël, et le final le 31 décembre 2025.

Target Corporation (NYSE:TGT) hat eine größere Partnerschaft mit Netflix für die endgültige Staffel von "Stranger Things" angekündigt, die am 5. Oktober 2025 startet. Die Zusammenarbeit umfasst über 150 neue exklusive Artikel in Bereichen Kleidung, Sammlerstücke, Lebensmittel, Getränke und Haushaltswaren, wobei mehr als die Hälfte ausschließlich bei Target erhältlich sein wird.

Der Einzelhändler schafft dedizierte In-Store- und Online-Shopping-Destinationen mit thematischen Displays und exklusiver Ware, darunter Produkte von Marken wie Funko, Mattel, Gatorade und Squishmallows. Die Marketingkampagne wird ein nachgebildetes Target-Geschäft von 1987 in Hawkins, Indiana, vorstellen, das am 12. Oktober eröffnet wird.

Die finale Staffel von "Stranger Things" wird in drei Volumen veröffentlicht: Vier Episoden am 26. November, drei am Weihnachtstag und das Finale am 31. Dezember 2025.

Target Corporation (NYSE:TGT) أعلنت عن شراكة كبيرة مع نتفلكس للموسم النهائي من مسلسل "Stranger Things"، سيُطلق في 5 أكتوبر 2025. تتضمن التعاون أكثر من 150 عنصرًا حصريًا جديدًا يغطي الملابس، والمقتنيات، والطعام، والمشروبات، ومنتجات المنزل، مع أن أكثر من نصفها ستكون متوفرة فقط لدى تارغت.

يقوم تاجر التجزئة بإنشاء وجهات تسوق مخصصة داخل المتاجر وعبر الإنترنت مع عروض موضوعية وبضائع حصرية، بما في ذلك منتجات من علامات تجارية مثل Funko, Mattel, Gatorade, وSquishmallows. ستعرض الحملة التسويقية متجر تارغت مُعاد تصميمه ليُذكر متجر عام 1987 في هاكنز، إنديانا، وسيُفتح في 12 أكتوبر.

سيتم إصدار الموسم النهائي من Stranger Things في ثلاثة مجلدات: أربعة حلقات في 26 نوفمبر، وثلاثة في يوم الكريسماس، والنهائي في 31 ديسمبر 2025.

Target Corporation (NYSE:TGT) 已宣布与 Netflix 展开重大合作,携手制作《怪奇物语》最终季,定于2025年10月5日上线。此次合作将推出超过150款全新独家商品,涵盖服装、收藏品、食品、饮料及家居用品,其中超过一半仅在 Target 独家发售。

零售商将在门店与在线上打造专门的购物目的地,设有主题展区和独家商品,包括来自 Funko、Mattel、Gatorade、Squishmallows 等品牌的产品。营销活动还将呈现在 Hawkins, Indiana 的 1987 年 Target 店的再现版本,预计在10月12日上线。

Stranger Things 的最终季将以 三个专辑/卷形式发布:4 集于 11月26日,圣诞日再上新 3 集,最终章将于 2025年12月31日 上线。

Positive
  • Strategic partnership with Netflix's highly popular 'Stranger Things' franchise
  • Over 150 new exclusive items with more than 50% only available at Target
  • Multi-channel marketing campaign with dedicated in-store and online shopping experiences
  • Timing aligns with holiday shopping season
Negative
  • None.

More than 150 new 'Stranger Things'-inspired items arrive at Target starting in October including apparel, accessories, food and beverages, home, collectibles and more

Target will debut a dedicated in-store and online shopping destination for fans, launching with 'Stranger Things', to explore must-haves in one easy-to-shop space

Target's national marketing campaign will feature 'Stranger Things' talent with a throwback to 1980's nostalgia including in-store activations

MINNEAPOLIS, Sept. 30, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) and Netflix are partnering to celebrate the highly anticipated fifth and final season of "Stranger Things." A new product collection featuring the most exclusive products at retail in the U.S. will arrive in Target stores and online starting Oct. 5, along with an immersive in-store experience to get fans ready for the show's final chapter. Target will be the go-to destination to relive the nostalgia, gear up for watch parties and discover one-of-a-kind gifts, accessories, and collectibles inspired by the show's setting of Hawkins, Indiana, and the infamous Upside Down.

"The fifth and final season of 'Stranger Things' is more than an ending. It's a cultural moment, and Target is proud to be the place where fans can celebrate together," said Cassandra Jones, senior vice president of merchandising for Fun101, Target. "With our long history of trendy collaborations, this partnership with Netflix is a thrilling way to continue that legacy -- offering exclusive watch party must-haves and holiday gifts and engaging experiences that bring Hawkins into everyday life. We're turning the finale into a fan experience as unforgettable as the show itself."

"Target shares in our creative spirit and promise to bring fans something fresh and engaging with this spectacular collection of 'Stranger Things 5' must-haves," said Tanya Isler, head of consumer products for the US and Canada, Netflix. "Together, we're bringing fans an unforgettable shopping experience filled with authentic products and surprises that transport them to Hawkins and the Upside Down -- everything they need to celebrate the epic series' finale."

Bringing the Upside Down to life through products and experiences
Starting Oct. 5, Target will unveil more than 150 new items inspired by the world of "Stranger Things" spanning apparel, collectibles, food and beverages, home products, toys and more. Over half of the assortment is only available at Target, curated for fans of all ages, from newcomers to longtime superfans of the franchise.

The collection features only-at-Target offerings from beloved brands like Funko, Mattel, Gatorade and Squishmallows -- as well as showstoppers like a Demogorgon-shaped popcorn bucket that's both terrifying and functional, a Walkie Talkie phone case and new Funko POP! figures like Dustin in a WSQK sweatshirt and Steve in the WSQK van. It also features cozy apparel for the holidays, 1980s retro-inspired décor for themed game nights and limited-edition snacks perfect for binge-watching, with each product crafted to make the final season unforgettable.

To celebrate this iconic moment, Target is debuting a dedicated pop culture shopping destination in stores and online where fans can step into the world of "Stranger Things" within their local store. More than just a display, the space is designed to bring the series to life, offering fans a portal to Hawkins through themed displays, must-have product drops and digital moments that celebrate every chapter of the story. The "Stranger Things" in-store and online destinations will evolve throughout the season to keep fans engaged. "Stranger Things 5" will debut in three volumes on Netflix this fall, with four episodes on Nov. 26, three episodes on Christmas Day, and The Finale New Year's Eve. Each volume releases at 5 p.m. PST. Find out when "Stranger Things 5" premieres in your part of the world here.

A marketing campaign that takes fans back to the '80s
As anticipation builds for the grand finale, Target is taking fans on an unforgettable journey with a campaign co-created with Netflix - from bold TV spots to engaging in-store experiences. On Oct. 12, the collaboration reaches its peak as the campaign features a meticulously recreated 1987 Target set in Hawkins, Ind. that will blur the line between nostalgia and storytelling, turning Target into a fan destination for the fifth and final season's biggest moments.

Additional information about the partnership, along with multimedia downloads of the products and shopping experience, is available on Target's corporate website. Visit the retailer's holiday press hub for more on all the ways Target is delivering holiday magic this season.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

ABOUT STRANGER THINGS:
Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix's most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in '80s nostalgia, it boosted Kate Bush's track "Running Up That Hill" into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and the finale on New Year's Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, Stranger Things: The First Shadow; a collection of books takes fans deeper into the story; the touring Stranger Things: The Experience which recently expanded to Brazil and Australia; Stranger Things: Escape the Dark; a brand new immersive experience set to open at Netflix House later this year; Stranger Things: Tales From '85, an animated series that will take fans back to Hawkins in 2026; fans celebrate November 6 -- the day Will Byers went missing -- as 'Stranger Things Day;' and they can follow @StrangerThings.Things for fun ways to bring the world into their everyday lives.

View original content to download multimedia:https://www.prnewswire.com/news-releases/target-heads-to-hawkins-retailer-reveals-plans-to-be-the-ultimate-fan-destination-for-netflixs-stranger-things-5-302570646.html

SOURCE Target Corporation

FAQ

When will Target's Stranger Things collection be available in stores?

The collection will be available in Target stores and online starting October 5, 2025.

What exclusive Stranger Things products will Target offer?

Target will offer over 150 new items including exclusive products from Funko, Mattel, Gatorade, and Squishmallows, with items like a Demogorgon popcorn bucket, Walkie Talkie phone case, and new Funko POP! figures.

When does Stranger Things Season 5 release on Netflix?

Season 5 releases in three volumes: four episodes on November 26, three episodes on Christmas Day, and The Finale on New Year's Eve 2025, all releasing at 5 PM PST.

How is Target promoting the Stranger Things partnership?

Target is launching a marketing campaign featuring a recreated 1987 Target store in Hawkins, along with TV spots, in-store activations, and dedicated shopping destinations both in stores and online.

What percentage of Target's Stranger Things collection is exclusive?

Over 50% of the Stranger Things collection will be exclusively available at Target.
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